×
You will be redirected back to your article in seconds

Patricia Flores Joins Live Nation Latin as VP of Marketing

Patricia Flores will join Live Nation as VP of Marketing for its newly formed Latin group, the company announced today. Based in Los Angeles, Flores will report to Hans Schafer, SVP of Live Nation Latin. She joins Live Nation with 15 years of experience in Latin music, including several years on the live sector of the industry at Goldenvoice and AEG Concerts.

“Patty has a unique way of tapping into the hearts and minds of Latin music fans to help connect them with artists from across the globe,” said Schafer. “We’ve worked together in the past, and I’ve seen her creative marketing strategies elevate countless projects, so I’m very we excited to have her as a key member of the Live Nation Latin team.”

Live Nation officially formed its Latin department last year, with a focus on touring, festivals, and artist development. The company is already involved in 2018 projects like Shakira’s 33-city world tour, Juanes’ North American “Amarte Tour” and Gloria Trevi and Alejandra Guzman “Versus the World” tour, which will wrap at the Hollywood Bowl.

Flores most recently served as head of Latin Marketing at AEG Concerts and Goldenvoice, overseeing all national marketing strategies and campaigns for acts such as Mana, Juanes, Romeo Santos, Wisin & Yandel, Enrique Iglesias, Pitbull, Prince Royce, Calle 13, and more. Prior to AEG, she spent nine years with Universal Music Latino in both Los Angeles and Miami, where she worked with Molotov, Control Machete, Inspector, and others, then became Label Manager for acts including Iglesias, Juanes, and Paulina Rubio.

More Music

  • Olmo Teodoro Cuaron, Alfonso Cuaron and

    Alfonso Cuarón Tells Why His Scoreless 'Roma' Prompted an 'Inspired' Companion Album

    Back around the ‘90s, “music inspired by the film” albums got a bad name, as buyers tired of collections full of random recordings that clearly were inspired by nothing but the desire to use movie branding to launch a hit song. But Alfonso Cuarón, the director of “Roma,” is determined to find some artistic validity [...]

  • Panic at the Disco Concert Review

    Concert Review: Panic! at the Disco Brings Theatrical Flair to Forum

    At one particularly crowd-pleasing point during Panic! at the Disco’s show Friday at the Forum, Brendon Urie played the group’s cover of one of the “Greatest Showman” songs, from the recent tribute album devoted to that film, and it’s not hard to see why he would gravitate to the musical. Urie’s so much of a [...]

  • Ludwig Goransson Black Panther Composer

    Complete Guide to This Year's Oscar-Nominated Scores

    Unlike the song category, it’s impossible to predict the winner from this year’s quintet of original-score nominees. It’s almost anyone’s game. Swedish composer Ludwig Göransson spent a month in Africa recording unusual drums, flutes and vocals, then adding them to a massive London orchestra and choir to create a unique soundscape for the fictional land [...]

  • Oscars Best Song Nominees

    Complete Guide to This Year's Oscar-Nominated Songs

    This year’s crop of Oscar-nominated songs may be the most diverse in years: a ballad and a pop-rap from two of the year’s biggest films, plus a delicate lullaby from a Disney musical, a political themed anthem, and a novelty tune for singing cowboys. “Shallow,” the top-10 hit from “A Star Is Born,” is widely [...]

More From Our Brands

Access exclusive content