×

Pandora Names Jason Roth Head of Product and Partnership Communications

The veteran public relations strategist has held senior roles at Apple, Spotify and Capitol Records.

Pandora has named veteran music/technology communications exec Jason Roth as its new Head of Product and Partnership Communications, based at the company’s Oakland headquarters. Roth, who starts this week, will report to Pandora’s newly-hired VP of Brand and Communications, Brad Minor, who comes via senior branding roles at JP Morgan Chase & Co. and American Express.

Roth most recently managed communications and editorial strategy for HP’s 3D printing business, but the well-regarded PR vet has a deep resume of senior communications roles in the music space that includes Senior Publicity Director for Capitol Records, where he worked with Coldplay, LCD Soundsystem, Liz Phair, The Decemberists and the Beatles catalog, among others, as well as senior roles at Spotify and Apple, where he led communications for iTunes for many years.

Roth is also a longtime music writer whose work has appeared in Spin, the Chicago Tribune, and New City, among others, and moonlights as a contributor to NPR Music.

Roth, whose late father Morry was Variety’s midwest bureau chief for over 35 years, was indoctrinated into the music industry from an early age. “While other fathers and sons were bonding at baseball games, we were bonding at Black Sabbath and Ramones concerts,” said Roth. “We tried to play it like normal people, but we went to exactly one Boy Scout meeting, where other dads were wearing khaki shorts and tying knots, and turned right around and went to a Judas Priest show.”

As competition in the music streaming space continues to heat up from Spotify and Apple Music, a recently-announced acquisition of Pandora by SiriusXM, expected to close next year, would create the world’s largest audience audio entertainment company.

Said Roth: “The most exciting part of leading product and partnership communications for Pandora is that those two things are so central to driving this new era for the company, where it has the wind back in its sails, accelerating listener growth, big market-leading partners, and some things in the works that are genuinely going to surprise people and make Pandora the one to watch. I can’t wait to help tell that story.”

More Digital

  • New AirTV Mini improves cord-cutting experience

    Dish’s AirTV Releases New Android TV Streaming Stick

    Dish’s AirTV subsidiary is releasing a new streaming device designed to combine over-the-air broadcast TV with the company’s Sling TV service and other streaming services. The new AirTV Mini streaming stick looks similar to a Fire TV stick, and is powered by Google’s Android TV software. The AirTV Mini stick is 4K-capable, allowing consumers to [...]

  • BMI Promotes David Levin to Senior

    BMI Promotes David Levin to Senior VP of Digital Licensing

    BMI today announced that David Levin has been promoted to Senior Vice President of Licensing, effective immediately. In his newly expanded role, Levin is responsible for all of BMI’s domestic licensing and revenue generation, encompassing radio, television, digital media, cable, satellite and general licensing.  Levin, who will oversee teams in New York and Nashville, reports [...]

  • James Murdoch

    James Murdoch Invests $20 Million in The Void, a Location-Based VR Startup

    James Murdoch, former CEO of 21st Century Fox, has invested $20 million in The Void, a startup specializing in location-based virtual reality (VR) experiences, Variety has confirmed. The funding comes through Murdoch’s Lupa Systems, a holding company that Rupert Murdoch’s younger son established with $1 billion in proceeds from the sale of his stake in 21CF [...]

  • Norah O'Donnell's 'CBS Evening News' Isn't

    Norah O'Donnell's 'CBS Evening News' Isn't Just For TV Viewers

    Norah O’Donnell will make her “CBS Evening News” debut, of course, on TV. But that doesn’t mean CBS News isn’t mindful of the new ways in which news aficionados get their information in an era of smartphone alerts and viral tweets. When O’Donnell launches a new era at the venerable newscast this week, complete with [...]

  • Hernán

    Conquistador Series ‘Hernan’ Snagged by Azteca TV and History Channel Latin America

    In the wake of its streaming rights acquisition by Amazon Prime, epic series “Hernan” has sold to Mexican broadcaster Azteca and pan-regional pay TV network, The History Channel, which have jointly acquired the series for their respective platforms. Produced by Mexico’s Dopamine, a Salinas Group unit, and Spain’s Onza Entertainment, the eight-episode mega-series marks the [...]

  • Facebook Logo

    FTC Approves $5 Billion Fine Against Facebook for Privacy Violations

    The Federal Trade Commission voted to fine Facebook around $5 billion for violations of the FTC’s consumer-privacy rules, according to multiple media reports — the biggest privacy-related fine in the commission’s history. The $5 billion figure may be a record-breaker, but it represents less than Facebook reported in net profit ($5.43 billion) for the first [...]

More From Our Brands

Access exclusive content