×
You will be redirected back to your article in seconds

Sony/ATV Music Publishing Extends Deal With Hitmaker Noonie Bao

The Swedish songwriter's credits include "Stay" by Zedd and Alessia Cara and "Never Be The Same” by Camila Cabello.

Sony/ATV Music Publishing has extended its worldwide deal with Swedish songwriter Noonie Bao, whose hits include “Stay” by Zedd and Alessia Cara and “Never Be The Same” by Camila Cabello. The Los Angeles-based Bao currently is credited on Rita Ora’s UK smash “Let You Love Me.” The company first signed Bao 11 years ago.

Said Sony/ATV UK Managing Director and President, Worldwide Creative Guy Moot: “It has been incredible to watch Noonie’s growth as she has matured into one of the most accomplished topliners and lyricists in the world today. She has already created an unbelievable catalogue of songs, but we know that there is still so much more to come from her.”

Sony/ATV Scandinavia Managing Director & SVP A&R Europe Johnny Tennander and Sony/ATV Senior Vice President, Co-Head of West Coast A&R Amanda Hill, who serves as Bao’s US-based A&R, said on behalf of the company: “We are so thrilled to continue our relationship with Noonie. She is an incredibly gifted songwriter mixed with the heart and soul of a beautiful human being which makes it all that more wonderful to be in business with her.”

Bao originally came to the music industry as an artist, releasing the album  “I Am Noonie Bao” in 2012. Her first big break as a songwriter came that same year with Avicii and Nicky Romero’s “I Could Be The One,” on which she served as a co-writer. She has collaborated extensively with Charli XCX as well as with Clean Bandit, Anne-Marie and Demi Lovato.

Named to Variety’s 2017 Hitmakers list, Bao said of “Stay,” “I love how the chorus is only vocal and vocoder, whereas the buildup maybe hints at something else; it’s unexpected but still feels natural.”

Sony/ATV is home to more than 3 million copyrights, including such standards as “New York, New York”, “Hallelujah”, “All You Need Is Love”, “You’ve Got a Friend”, “Moon River”, “Jailhouse Rock” and “Singin’ in the Rain,” among others. The company represents the copyrights of such artists as The Beatles, Leonard Cohen, Bob Dylan, Marvin Gaye, Michael Jackson, Carole King, Joni Mitchell as well as The Chainsmokers, Drake, Calvin Harris, Alicia Keys, Khalid, Lady Gaga,  Pink, Travis Scott, Shakira, Ed Sheeran, Sia and Pharrell Williams.

Pictured, from left: Sony/ATV Scandinavia Managing Director & SVP A&R Europe Johnny Tennander, Noonie Bao and Noonie Bao’s manager Jakob Emtestam.

Popular on Variety

More Music

  • WME Nashville Promotes Becky Gardenhire to

    WME Nashville Promotes Becky Gardenhire to Co-Head

    Becky Gardenhire has been elevated by WME to the role of co-head of the Nashville office, making her the woman holding the highest rank at any agency rooted in the city. Gardenhire joins three other co-heads of WME Nashville, Scott Clayton, Joey Lee and Jay Williams. While Nashville agencies have been caught up in a [...]

  • Kane Brown 52nd Annual CMA Awards,

    CMT Boosts Kane Brown, Luke Combs, Dan + Shay as 'Artists of the Year'

    Country music’s youngest superstars don’t always catch a break with the CMA Awards. When the latest slate of nominations was announced, Kane Brown had none, and Luke Combs had a far-from-leading three. But CMT is making up the difference by including these two ascendants as part of their annual “CMT Artists of the Year” slate, [...]

  • Mandy Moore Drops New Single and

    Mandy Moore Drops New Single and Video, First Album in a Decade Due Early 2020

    Just days before the season premiere of her NBC show “This Is Us,” Mandy Moore dropped a new song and video called “When I Wasn’t Watching.” The song is the lead single from her first album in a decade, which is slated for release early next year. The song was produced by longtime collaborator Mike [...]

  • Taylor Swift performs at Amazon Music's

    Taylor Swift Announces U.S. Tour for 2020 — And It's Only Hitting Two Cities

    Taylor Swift was widely expected to tour in 2020, following this year’s release of “Lover,” as she traditionally has in the year after she puts an album out. Swift has indeed announced her concert lineup for next year — but it only includes four U.S. dates. She’ll perform July 25-26 at SoFi Stadium in Los [...]

  • Inside Tinder's User-Controlled, Secret Streaming Sereis

    Inside Tinder's Secret Streaming Series (EXCLUSIVE)

    Popular dating app Tinder is set to release a choose-your-own-adventure-style original series in early October, marking its first outing as a content financier and distributor, numerous individuals close to the project told Variety. The series is set against an impending apocalypse, one of the insiders noted, and asks the question “Who would you spend your [...]

  • Spotify

    Spotify Dismisses Amazon’s High-Definition Audio: ‘It’s Not a Big Differentiator’

    At the moment Amazon Music launched its new high-definition audio service on Tuesday morning, which it says offers the best streaming audio fidelity available, Spotify VP and head of investor relations Paul Vogel was speaking at Goldman Sachs’ Communicopia conference in Lower Manhattan. While Tidal and Deezer have long offered a high-fidelity service and Apple [...]

More From Our Brands

Access exclusive content