Live Nation’s Maverick Taps RYOT Co-Founder Molly DeWolf Swenson for New Role

Live Nation Entertainment’s Maverick has hired Molly DeWolf Swenson in the newly created role of “chief impact officer.”

At Maverick, Swenson will focus on social impact, advocacy and philanthropic strategy across the management group’s full roster of artists, as well well as on the expansion of the new division, Maverick Impact.

Swenson co-founded RYOT, an independent media company and VR/AR studio, in 2012. The company was acquired in 2016 by Verizon’s AOL (now Oath). Among other projects, she produced “Body Team 12” which won an Emmy Award for documentary short subject. Swenson announced her departure from RYOT at Variety’s Innovate Summit last fall.

Prior to RYOT, Swenson designed, implemented and managed philanthropic strategies for celebrity clients including Ben Stiller and Kobe Bryant while at Global Philanthropy Group. From 2010-11 she worked as an intern for the Obama administration identifying diverse candidates for political appointments.

“I’m thrilled to be bringing on a visionary leader who personifies the socially conscious evolution we’re going through as a company and as a culture,” Maverick’s Guy Oseary said in announcing her hire. “Molly is here to elevate the broader mission and profile of Maverick.”

Maverick president Greg Thompson added: “We are a company full of entrepreneurs — Molly being no exception. She is committed to making sure we all end up as social entrepreneurs who have left the world better than how we found it.”

Swenson also is a partner at early-stage VC firm 3Rodeo, founded with Noah Heller, formerly Hulu’s VP of business development for emerging technology and VR. In addition, she was a contestant on season 10 of “American Idol.”

“Maverick has the opportunity to cement a legacy of impact at scale and a responsibility to lead the industry by example,” Swenson commented. “I feel honored to be a part of this new chapter.”

Maverick was launched by Oseary, who is Madonna’s manager, and nine additional manager-partners in 2014 as a partnership with Live Nation. Maverick’s current roster of artists includes Madonna, U2, Florida Georgia Line, Paul McCartney, Britney Spears, The Weeknd, Lil Wayne, French Montana, Jason Aldean, Jill Scott, The Roots, Fifth Harmony, and Rascal Flatts.

Popular on Variety

More Digital

  • Editorial Use onlyMandatory Credit: Photo by

    YouTube Rolls Back Verification Changes, Says Verified Creators Can Keep Their Badge

    A day after announcing significant changes to its verification program, YouTube announced Friday afternoon that it won’t be de-verifying existing creators after all. “We heard loud and clear how much the badge means to you,” said YouTube product manager Jonathan McPhie in a blog post. “Channels that already have the verification badge will now keep it [...]

  • BLive: BitTorrent Live Streaming App to

    BitTorrent to Launch Public Beta of New Live Streaming App

    BitTorrent is getting ready to open the floodgates for its new live streaming app, dubbed BitTorrent Live: The company plans to launch a BitTorrent Live Android app on various app stores as part of a public beta test late Friday, according to a spokesperson. BitTorrent Live, which is also known as BLive, is being described [...]

  • Netflix - Apple TV

    Netflix Stock Drops After CEO Acknowledges 'Tough Competition' Coming From Disney, Apple

    Netflix shares fell as much as 7% Friday to a nine-month low, coming after CEO Reed Hastings commented that the November launches of Disney Plus and Apple TV Plus will introduce a “whole new world” of competition. Hastings, speaking at the Royal Television Society conference Friday in Cambridge, England, said, “While we’ve been competing with [...]

  • Facebook

    Facebook Suspends Tens of Thousands of Apps During Privacy Investigation

    Facebook has suspended tens of thousands of apps ever since it began investigating potential privacy abuses, the company said Friday. The apps in question had been built by around 400 developers, and a suspension doesn’t necessarily indicate actual privacy violations. Facebook began combing through millions of apps that made use of its platform after the [...]

  • tivo logo

    Tivo Plans to Launch Android TV Dongle, Tivo+ Curation App

    DVR maker Tivo is getting ready to release a new device that may not record television at all: The company plans to launch a $50 Roku-like TV dongle early next year, its new CEO Dave Shull revealed in a conversation with CNN this week. The new device will be powered by Google’s Android TV platform, [...]

  • Still from "Andhadhun"

    Microsoft Streaming Deal Lifts Shares in India’s Eros

    Shares of leading Bollywood film distributor Eros International soared by 38% on Thursday following news of the company’s link up with Microsoft to develop a new generation of video streaming platform. The multinational company said that its Eros Now video operation would work with Microsoft Azure to develop its technology in three ways. They seek [...]

  • Comcast X1 DAZN

    Comcast Adds DAZN Sports-Streaming Service to Xfinity Flex, Sets Launch on X1

    DAZN, the digital sports service headed by ex-ESPN boss John Skipper, is now available to Comcast broadband customers on Xfinity Flex and will be available on Xfinity X1 this fall. It’s the first distribution deal for DAZN with a major U.S. provider since it debuted the combat-sports-oriented service in the States a year ago. In [...]

More From Our Brands

Access exclusive content