×
You will be redirected back to your article in seconds

Jingle Punks at 10: How the Production Music Platform’s Player Works

The patented Jingle Player lets customers search for music using pop culture terms that are both intuitive and efficient.

Though its primary function is creative, Jingle Punks is built on a foundation of technology and administration. The patented Jingle Player that lets customers search for music using pop culture terms is both intuitive and efficient. Typing in “Reservoir Dogs” or “Starbucks” generates suggestions. Queries are monitored “so if there isn’t an exact match, we’ll suggest something else or a music supervisor will be alerted to create something,” Jingle Punks co-founder and managing partner Dan Demole says. Most searched phrases for 2018? “Hip-hop,” “upbeat piano” and “epic summer,” followed by the ever-popular “quirky comedy” and “fun adventure.” Recent additions that came after stumping the system: Cirque du Soleil, “A Star Is Born,” opportunistic, royal visit and infotainment.

In addition to traditional licensing models for its library of more than 500,000 cues, Jingle Punks offers something called Jingle 360. Customers who commit to a certain quantity of original music get a white label version of the Jingle Player and (depending on the price-point of the track) a co-publishing deal on the custom music. In addition, Jingle Punks can administer existing music a client owns, streamlined by efficiencies built into the Jingle Player. All music entered into the system is automatically registered with the worldwide PROs as part of the app, which is also a portal by which composers access briefs and notes. “The categorization of music, the registration of music and collections is our secret sauce,” says Gutstadt, emphasizing the global collections clout of parent company Ole.

Adds Gutstadt: “Somewhere between Thomas Edison and Ron Popeil is where we live.”

More TV

  • Jason Mitchell

    Jason Mitchell Dropped From 'The Chi' Season 3, Netflix Film

    Jason Mitchell is being dropped from a number of his current and upcoming projects. Variety has confirmed that the up and coming actor will not return for “The Chi’s” already announced third season, with Season 2 of the show currently airing on Showtime. In addition, Mitchell will no longer be starring in the Netflix film “Desperados,” in [...]

  • Maisie Williams

    TV News Roundup: Maisie Williams to Guest Judge 'RuPaul's Drag Race UK'

    In today’s roundup, Maisie Williams will guest judge on “RuPaul’s Drag Race UK” and “Drunk History” will return with eight new episodes to Comedy Central.  DATES Comedy Central‘s “Drunk History” will return with eight new episodes beginning with “Derek Waters’ Believe It or Not” Tuesday, June 18 at 10 p.m. The series premiere of “Alternatino [...]

  • Lisa Kudrow

    Lisa Kudrow Joins Lee Daniels-Whitney Cummings Comedy Pilot 'Good People' at Amazon

    Lisa Kudrow has signed on to star in and executive produce the comedy pilot “Good People” currently in the works at Amazon, Variety has learned. The half-hour project hails from writers and executive producers Whitney Cummings and Lee Daniels, with Cummings also set to star. It centers on three generations of women working in the [...]

  • 'Game of Thrones' Series Finale: Much

    'Game of Thrones' Series Finale: A Lot of 'Love' Despite Much-Criticized Ending

    Spoiler alert: Do not read until you’ve watched “The Iron Throne,” the series finale of HBO’s “Game of Thrones,” aka season 8, episode 6. Bran Stark may have a perpetual poker face, but “Game of Thrones” fans certainly had a lot of feelings about him Sunday night. The stony faced character was the No. 1 [...]

  • Naomi Watts Game of Thrones

    Everything We Know About the 'Game of Thrones' Prequels (So Far)

    Prequels are coming. Fans looking for their next fix after “Game of Thrones,” rest assured, plans are already in the works to cash in on George R.R. Martin’s expansive fantasy universe. HBO has been tight-lipped about details, but at least one prequel series has already been ordered with four others in development. Ancient History The [...]

More From Our Brands

Access exclusive content