×
You will be redirected back to your article in seconds

‘Flava in Ya Ear’ Rapper Craig Mack Dies at 47

Former rapper Craig Mack, best known for his 1994 hit “Flava in Ya Ear,” died Monday night at his home in Walterboro, South Carolina, Colleton County coroner Richard Harvey confirmed to Variety. Harvey said Mack had died of natural causes and stressed that the rapper was 47 at the time of his death, not 46 as many media outlets have reported.

As the first release on Sean “Diddy” Combs’ Bad Boy Records, “Flava in Ya Ear” was certified platinum and nominated for a Best Rap Performance Grammy in 1995, although it lost to Queen Latifah’s “U.N.I.T.Y.” The song featured a video by Hype Williams — whose clips for Missy Elliott, Diddy and others would define the look of mid-1990s hip-hop — and a remix with Notorious B.I.G. (who would soon replace Mack as Bad Boy’s star artist), LL Cool J and others.

Mack, a native of Long Island, followed it with the gold-certified single “Get Down”; both songs were featured on his debut album, “Project: Funk Da World.” He released a second album, “Operation: Get Down,” on the Scotti Brothers label in 1997 but left the industry soon after to focus on religion. He made several attempts to release music in the following years; a mixtape called “Operation Why2K?” emerged in 2012 and an album called “The Mack World Sessions” in 2017.

He was featured briefly in the 2017 Bad Boy Records documentary “Can’t Stop Won’t Stop” but declined to participate in the reunion tour around its release.

His longtime friend and former producer Alvin Toney told New York’s Daily News that Mack had been ill for some time and knew he did not have long to live.

“He was prepared for whatever comes, to go home to the Lord,” Toney said. “He was prepared to do that. He wasn’t scared. He was ready.”

 

 

 

 

 

Popular on Variety

More Music

  • WME Nashville Promotes Becky Gardenhire to

    WME Nashville Promotes Becky Gardenhire to Co-Head

    Becky Gardenhire has been elevated by WME to the role of co-head of the Nashville office, making her the woman holding the highest rank at any agency rooted in the city. Gardenhire joins three other co-heads of WME Nashville, Scott Clayton, Joey Lee and Jay Williams. While Nashville agencies have been caught up in a [...]

  • Kane Brown 52nd Annual CMA Awards,

    CMT Boosts Kane Brown, Luke Combs, Dan + Shay as 'Artists of the Year'

    Country music’s youngest superstars don’t always catch a break with the CMA Awards. When the latest slate of nominations was announced, Kane Brown had none, and Luke Combs had a far-from-leading three. But CMT is making up the difference by including these two ascendants as part of their annual “CMT Artists of the Year” slate, [...]

  • Mandy Moore Drops New Single and

    Mandy Moore Drops New Single and Video, First Album in a Decade Due Early 2020

    Just days before the season premiere of her NBC show “This Is Us,” Mandy Moore dropped a new song and video called “When I Wasn’t Watching.” The song is the lead single from her first album in a decade, which is slated for release early next year. The song was produced by longtime collaborator Mike [...]

  • Taylor Swift performs at Amazon Music's

    Taylor Swift Announces U.S. Tour for 2020 — And It's Only Hitting Two Cities

    Taylor Swift was widely expected to tour in 2020, following this year’s release of “Lover,” as she traditionally has in the year after she puts an album out. Swift has indeed announced her concert lineup for next year — but it only includes four U.S. dates. She’ll perform July 25-26 at SoFi Stadium in Los [...]

  • Inside Tinder's User-Controlled, Secret Streaming Sereis

    Inside Tinder's Secret Streaming Series (EXCLUSIVE)

    Popular dating app Tinder is set to release a choose-your-own-adventure-style original series in early October, marking its first outing as a content financier and distributor, numerous individuals close to the project told Variety. The series is set against an impending apocalypse, one of the insiders noted, and asks the question “Who would you spend your [...]

  • Spotify

    Spotify Dismisses Amazon’s High-Definition Audio: ‘It’s Not a Big Differentiator’

    At the moment Amazon Music launched its new high-definition audio service on Tuesday morning, which it says offers the best streaming audio fidelity available, Spotify VP and head of investor relations Paul Vogel was speaking at Goldman Sachs’ Communicopia conference in Lower Manhattan. While Tidal and Deezer have long offered a high-fidelity service and Apple [...]

More From Our Brands

Access exclusive content