×
You will be redirected back to your article in seconds

See Photos of Drake, Future, Lil Yachty, More in Preview of Fader Fort Book (EXCLUSIVE)

Anyone who’s been to the South by Southwest conference in the past 20 years knows the Fader Fort — the magazine’s showcase and party spot at the festival, which started as a party in an Austin hotel room with free beer provided by Levi’s in 2002, soon moved to a house, and then grew into a sprawling, custom-built two-acre miniature city loaded with bars, food, branding activations, multiple sponsors and of course, stages.

The Fort was like a living representation of the music, style and swagger featured in the magazine: Over the years, those stages hosted everyone from Drake to Amy Winehouse, from Kanye West to Sam Smith, from Erykah Badu to the Killers, to from Kendrick Lamar to Diddy to Lou Reed. We can remember one year where we saw an acoustic set from Swedish-Argentinian singer Jose Gonzales, went inside for a drink and some socializing, and by the time we came back Houston rapper Paul Wall was playing a set that was musically about as far removed as possible from Gonzales’.

On March 1, in the first release from the company’s new Fader Books imprint, comes “Fader Fort: Setting the Stage” — a 250-page hardcover retrospective featuring many previously unpublished photographs from across the years, spanning performances as well as backstage moments, and including a foreward from Albarn and Sean “Diddy” Combs. “It’s something that’s cultural,” Diddy says in his introduction. “You wanna be a part of it. You better be a part of it. It goes on your show bucket list. I did the Fader Fort.” (See a video trailer for the book below.)

“Fader Fort has been our platform to bring great Fader content to life and allow our audience to experience so many incredible artists for the first time,” says Fader cofounder Jon Cohen. “The Fader Fort has created many special moments across many genres in an intimate setting that has allowed artists to establish who they are unlike any festival in the country.”

(Below) Damon Albarn

CREDIT: Roger Kisby

Damon Albarn

CREDIT: Roger Kisby

Kelela

Kelela03/19/16
CREDIT: Mary Kang

Young Thug (left) with Future

Lil Yachty

CREDIT: Ryan Muir

Metro Boomin

CREDIT: Roger Kisby

Ty Dolla $ign

Willow Smith

CREDIT: Roger Kisby

More Music

  • chris brown nicki minaj

    Chris Brown and Nicki Minaj to Tour Together This Fall (EXCLUSIVE)

    A day after Variety broke the news that Nicki Minaj has parted company with her longtime managers, sources close to the situation confirm that she will tour this fall with with Chris Brown. This week the pair released a collaborative single with G-Eazy called “Wobble Up.” While no itinerary was immediately available and it was [...]

  • Christine and the Queens at Coachella

    Christine and the Queens Pull Out of Coachella Due to Death in Family

    Christine and the Queens have bowed out of their scheduled Saturday night gig on Coachella’s second stage, citing the death of singer Héloïse Letissier’s mother as the reason for not returning for weekend 2. Although Letissier (pictured above performing during Coachella’s first weekend) sings in English, the French-born singer delivered the news in a tweet [...]

  • FILE - In this Aug. 28,

    Everything We Know About Kanye West's Sunday Service at Coachella

    Coachella attendees who were hoping to sleep in Sunday morning after Kid Cudi’s midnight set the night before are out of luck, at least if they want to attend Kanye West’s mysterious Easter Sunday Service. But what is the Sunday Service? Music industry insiders might be familiar, but it’s likely most Coachella visitors, barring major [...]

  • Swedish DJ, remixer and record producer

    Avicii Remembered by Friends and Collaborators on the Anniversary of His Death

    With Saturday marking the first anniversary since Avicii’s death, friends and collaborators spoke with SiriusXM about their favorite memories with the prolific Swedish DJ. Avicii, whose birth name is Tim Bergling, died of an apparent suicide on April 20, 2018 at the age of 28. His family has established a mental-health and suicide-prevention foundation in [...]

  • Action Bronson Cannibis and Legalization

    Action Bronson Has Music, Marijuana and the Munchies Covered in Booming Career

    Action Bronson is a 21st century renaissance man. A hip-hop icon who recently released his fifth album, “White Bronco,” the Flushing, Queens, native, whose real name is Ariyan Arslani — with a Muslim Albanian father and Latvian Jewish mother — is probably best-known for hosting a pair of TV series for Viceland: the talk variety [...]

  • Lizzo Coachella Valley Music and Arts

    Coachella Weekend 2: What to Watch For

    It ain’t over till it’s over — and Coachella isn’t over until there’s been a rerun, with a second weekend that mirrors the first. The schedule is exactly the same (with one notable exception),   but that replication on paper still leaves lots of room for surprises out on the fields and in the tents, [...]

More From Our Brands

Access exclusive content