×

Cameron Dallas Has a Record Deal; Social Media Star Partners With Columbia (EXCLUSIVE)

He joins a roster that includes Bruce Springsteen, Adele and Beyonce.

Social media sensation Cameron Dallas has signed a recording contract in partnership with Columbia, Variety has learned. A top influencer, the 23-year-old boasts 20.8 million followers on Instagram, 16.5 million on Twitter and 5.7 million subscribers on YouTube and starred in the 2016 Netflix series “Chasing Cameron.”

As recently as last week, Dallas was spotted on the Los Angeles campus of Sony Music, of which Columbia Records is a subsidiary. Meetings with label brass about the direction of his music were on the agenda, according to sources.

A California native, Dallas first came to prominence in 2012 on Vine and eventually grew a following that landed him among the top stars of the now defunct Twitter platform. On Instagram, he currently holds an A grade and is ranked 93rd by social media metrics site Social Blade.

Columbia Records is one of the oldest labels in the U.S. and is home to such superstar acts as Bruce Springsteen, Adele, Beyonce and John Mayer.

Dallas is the latest signing under new Columbia chairman Ron Perry, who joined the company in January. Other recent arrivals include Diplo and “The Four” alum Zhavia, who appears on “Welcome to the Party” from “Deadpool 2” alongside Diplo, French Montana and Lil Pump.

Popular on Variety

More Music

  • Mass Appeal and Universal Launch Hip-Hop

    Nas, Mass Appeal and Universal Music Launch Hip-Hop Label in India, Sign Divine

    Mass Appeal and Universal Music Group today announced the launch of Mass Appeal India – a new label dedicated to amplifying India’s burgeoning hip-hop culture on a global scale. The new label’s operations will be based Universal Music India’s headquarters in Mumbai and will function as a multi-channel partnership between the two companies. According to the announcement, Mass Appeal India will sign and [...]

  • Trey Anastasio of Phish performs at

    Phish Concert Camp Out Canceled Due to Plague-Infected Prairie Dogs

    The plague, or Black Death, decimated the European population in medieval times and has returned to ruin Phish concert-goers’ camping plans. The band announced Tuesday that camping and vending will be canceled for their Labor Day weekend performance at Dick’s Sporting Goods Park in Commerce, Colo. due to concerns of plague-infected colonies of prairie dogs. [...]

  • Songs for Screens Powered by Mac

    Songs for Screens: 'American Horror Story' Makes 'Suddenly Last Summer' Sizzle Again

    FX Network’s “American Horror Story” returns for a ninth season next month, and promos for the next chapter of the anticipated series, dubbed ‘AHS 1984,’ have been airing frequently across cable television throughout August. In the short yet effective spot (see below), the Motels’ melancholic, moody “Suddenly Last Summer” plays as aerial footage of an [...]

  • AtmosphereThe Current State of Play in

    New York’s PlayStation Theater to Close (EXCLUSIVE)

    New York’s PlayStation Theater, a 2,100-capacity venue located in Times Square and operated by Bowery Presents, will close at the end of 2019, a source close to the situation tells Variety. The venue will close with a New Year’s series of shows from the Disco Biscuits. The theater, which is located two stories beneath the [...]

  • Jonas Leijonhufvud and Sven Carlsson

    Yellow Bird U.K. Developing 'Spotify Untold' Limited Series

    Yellow Bird U.K. has optioned the screen rights to tell-all book “Spotify Untold” with plans to develop it into a limited series for television. Sven Carlsson and Jonas Leijonhufvud’s novel details the story behind the Swedish start-up which became one of the world’s leading music services and its attempts to take on U.S. giants including [...]

  • Amy Sherman-Palladino, Daniel Palladino, Robin Urdang.

    The Emmys Allowed Music Supervisors In, But Tension With the TV Academy Remains

    It’s been a long road to Television Academy acceptance for music supervisors. In 2015, after years of lobbying, music supervisors gained entry to the music branch. In 2017, they got their own category at the Emmys, but weren’t allowed to vote in any other music competition. This year, music supervisors can vote in all seven [...]

More From Our Brands

Access exclusive content