×
You will be redirected back to your article in seconds

Bozoma Saint John Exits Uber for Endeavor Marketing Chief Gig

"I feel like the CMO of pop culture," says the Apple and Pepsi alum.

Bozoma Saint John has left Uber for Endeavor, where she joins as chief marketing officer. Speaking to Variety, the veteran executive, whose start date has yet to be determined, says she is “very excited” for her new role, in which she will oversee marketing for all of the holding companies of Endeavor, including WME and IMG.

“Essentially, this is very much like what I’ve done before — how do you connect the different pieces of a portfolio to make the brand stronger,” she says. Asked if she has graduated from music, Saint John, who rose up the ranks at Pepsi before joining Apple and helping launch the tech giant’s Apple Music service answers: “I never left pop culture ever, and this is like the apex for of pop culture in general — music, sports, it’s so much. I feel like the CMO of pop culture!”

Endeavor encompasses a range of premium properties and agencies, including comedic management house Dixon Talent and artist management and consulting agency the Wall Group. Additionally, the Endeavor family includes a number of strategic joint ventures, among them Euroleague Basketball and ELeague.

Saint John will also work for Endeavor’s global network of companies, which include WME, IMG, UFC, Professional Bull Riders, Miss Universe, and Frieze.

Beginning with Silver Lake’s initial investment in WME in 2012, Endeavor has attracted strategic partners including CPPIB, Fidelity, Focus Media, FountainVest, GIC, Mubadala, Sequoia Capital, SoftBank, and Tencent.

Adds Saint John: “I love the idea of working with not one but any number of brands, who come to Endeavor for solutions on global marketing.”

Saint John joined Uber as chief brand officer one year ago.

More Digital

  • Nancy Pelosi

    Facebook on Defensive Over Fake Pelosi Video

    Facebook faced growing criticism this week over its decision not to remove a video that was doctored to suggest that House Speaker Nancy Pelosi was intoxicated during a recent public event. The video, which has been viewed more than 2.5 million times, had been slowed down notably, giving the impression that Pelosi was slurring her [...]

  • Little-Black-Mirror-Maia-Mitchell

    Netflix Launching 'Little Black Mirror' Video Series Starring Maia Mitchell, Lele Pons, Rudy Mancuso, Juanpa Zurita and More

    To promote next month’s premiere of “Black Mirror” season 5, Netflix is launching a short video series — “Little Black Mirror,” with a cast that includes an ensemble of Latinx social-media stars. The three “mini-stories,” aimed at Spanish-speaking audiences, are inspired by the tech-dystopian universe of Charlie Brooker and Annabel Jones’ anthology series. “Little Black [...]

  • Twitter

    Twitter Permanently Bans Anti-Trump Krassenstein Brothers, Who Deny They Broke Platform's Rules

    Twitter permanently suspended the accounts of Ed and Brian Krassenstein — progressive political activists famous for trolling Donald Trump and his supporters — with the company alleging the brothers used bogus accounts to amplify their reach on the platform. “The Twitter Rules apply to everyone,” a Twitter rep said in a statement. “Operating multiple fake [...]

  • Snapchat

    Snap in Talks to License Music to Let Snapchat Users Embed Songs in Posts

    Snap wants to up Snapchat’s music game. The company has been in negotiations with music companies including the big three — Sony Music Entertainment, Universal Music Group and Warner Music Group — to license song catalogs for the Snapchat app, according to two industry sources familiar with the talks, confirming a Wall Street Journal report. [...]

  • T-mobile - Netflix - John Legere

    T-Mobile Passes Netflix Price Hike Through to Subscribers

    T-Mobile is getting ready to raise prices for subscribers who have taken advantage of its “Netflix On Us” promotion: The mobile carrier will begin charging existing customers who have participated in the promotion an additional $2 per month to account for Netflix’s recent price increase. Consumers will see their bill go up starting on 6/2. [...]

  • Oona King

    Snap Hires Google Exec Oona King as First VP of Diversity and Inclusion

    Snap continues to fill out the ranks of its revamped leadership team: The Snapchat parent tapped Oona King, most recently Google’s director of diversity strategy and a former member of British Parliament with the Labour Party, as its first VP of diversity and inclusion. King, who starts at Snap on June 11, is also the [...]

More From Our Brands

Access exclusive content