×

TV Ratings: Billboard Music Awards Slip to New Low

UPDATED at 11:10 am PT: Time-zone adjusted numbers put the 2018 Billboard Music Awards at a 2.4 rating in adults 18-49 and 7.9 million viewers. That is a new low for the awards show in the key demo. It is also a decrease of approximately 8% in the demo and 9% in total viewers compared to the 2017 ceremony.

PREVIOUSLY:

The 2018 Billboard Music Awards are currently at an all-time low in the key demo according to Sunday’s overnight numbers.

Airing for the first time on NBC, the Billboard Music Awards averaged a 2.1 rating in adults 18-49 and 7 million viewers. Due to the nature of live events, these numbers do not include West Coast viewership and will be subject to adjustment later today.

Last year’s ceremony on ABC initially drew a 2.3 and 7.7 million viewers before adjusting up to a 2.6 and 8.7 million, which was itself a new demo low. That means as it currently stands, this year’s awards show is down approximately 10% in the key demo and 9% in total viewers from last year’s early numbers. Nevertheless, it was the top-rated program on Sunday night in the demo. The lowest viewership the show ever drew was 6.1 million back in 2006 on Fox.

Earlier on NBC, “Dateline” drew a 0.9 and 5 million viewers.

Meanwhile, part one of the “American Idol” season finale on ABC is currently down from last week. Airing against the first two hours of the Billboard Music Awards, “Idol” is at a 1.3 and 7.4 million viewers for its two-hour live broadcast last night, though those numbers also do not include West Coast viewership. Still, the singing competition series is down approximately 19% in the demo and 5% in total viewers from the 1.6 and 7.8 million it initially drew last week before adjusting up to a 1.7 and 8.5 million.

Earlier on ABC, “America’s Funniest Home Videos” (0.9, 5.3 million) was down from last week.

On CBS, “60 Minutes” (0.8, 8.2 million) ticked up in total viewers. The two-hour finale of “NCIS: Los Angeles” (0.8, 7.5 million) and the finale of “Madam Secretary” (0.6, 6.2 million) were steady.

Most of the finales on Fox’s Sunday animation block were down slightly, while the Fox finale of “Brooklyn Nine-Nine” (0.8, 1.8 million) was even. A new “Bob’s Burgers” at 7:30 drew a 0.7 and 1.6 million, with the finale episode at 9:30 drawing a 0.8 and 1.6 million. Both “The Simpsons” (0.8, 2.1 million) and “Family Guy” (0.9, 1.9 million) ticked down.

NBC easily topped the night in the demo with a 1.8 but finished second in viewers with 6.5 million. ABC was second in the demo with a 1.0 but third in viewers with 5.9 million. CBS was third in the demo with a 0.8 but first in viewers with 7.5 million. Fox was fourth overall with a 0.7 and 1.7 million.

POPULAR ON VARIETY:

More Music

  • Jingle Punks Jingle Player

    Jingle Punks at 10: How the Production Music Platform's Player Works

    Though its primary function is creative, Jingle Punks is built on a foundation of technology and administration. The patented Jingle Player that lets customers search for music using pop culture terms is both intuitive and efficient. Typing in “Reservoir Dogs” or “Starbucks” generates suggestions. Queries are monitored “so if there isn’t an exact match, we’ll suggest [...]

  • Apple Music Connect Is Being Discontinued

    Apple Music Phases Out Connect Social Feed

    Apple Music has notified artists that it will be phasing out its Connect social feed. Artists won’t be able to post to Connect anymore effective immediately, and their existing posts will be removed by next May, according to an email sent to artists that was first published by 9to5Mac Thursday. “Today we’re streamlining music discovery [...]

  • Cardi B iHeart Radio Music Awards

    iHeartRadio Music Awards Move to Fox

    iHeartMedia and Fox Broadcasting Company today announced the return of the iHeartRadio Music Awards in 2019. The show will air live on Thursday, March 14 at 8 p.m. ET/PT on Fox from the Microsoft Theater in Los Angeles, and will also stream online and broadcast live on iHeartMedia radio stations nationwide. Performers will be announced in [...]

  • 'Blurred Lines' Suit Ends With $5

    'Blurred Lines' Suit Ends With $5 Million Judgement Against Robin Thicke, Pharrell Williams

    After five years, the legal battle over the copyright of the Robin Thicke’s 2013 hit “Blurred Lines” has ended, with Marvin Gaye’s family being awarded a final judgment of nearly $5 million against the song’s primary writers, Robin Thicke and Pharrell Williams, according to CNN and other reports. The pair were accused of copyright infringement [...]

  • Jingle Punks at 10: Production Music

    Jingle Punks at 10: How the Production Music House Turned Passion Into Profits

    In a typical post-awards show scene, two music professionals start a friendly conversation at a bar. “I start telling him, ‘I’m the king of all jingles,’” says Jared Gutstadt, co-founder of Jingle Punks, the venerable production music house that he launched 10 years ago.“I thought I was talking to a complete stranger.” Turns out he [...]

  • Alison Wenham Steps Down as CEO

    Alison Wenham Steps Down as CEO of WIN

    After 12 years at the helm of the Worldwide Independent Network, a global trade organization for the independent music industry, Alison Wenham is stepping down as Chief Executive, it was announced today. Prior to joining WIN full time in 2016 Alison was CEO of The Association of Independent Music (AIM), which she started in 1999. [...]

  • Forrest Gump

    Guild of Music Supervisors Awards to Honor Joel Sill; King Princess to Perform (EXCLUSIVE)

    The Guild of Music Supervisors has announced that Joel Sill will receive the organization’s Legacy Award for his contribution to music in film. Sill’s body of work includes “Forrest Gump,” “The Goonies,” “Blade Runner,” “The Color Purple” and “My Cousin Vinny.” He will be joined by Spotify’s RISE artist, King Princess, who will be performing as [...]

More From Our Brands

Access exclusive content