×
You will be redirected back to your article in seconds

Apple Music Passes 50 Million Subscribers, Including Free Trials

Apple Music’s streaming service now has more than 50 million users via paid subscriptions and free trials, Apple CEO Tim Cook announced today during an interview on Bloomberg TV.

While the number seemingly marks a huge jump for the service — which announced 36 million subscribers in February, 38 million in March and 40 million in April — Cook’s decision to include free trials, which were at 8 million at the time of the 40 million announcement and not included in that figure, keeps it on the more modest but still very impressive 2-million-paid-subscriber-per-month track it has posted throughout this year.

The service still lags behind Spotify, which announced that it has reached 75 million mark in its first earnings report as a public company earlier this month, but its subscriber count is actually growing at a slower rate than Apple’s; it shows a monthly growth rate of 5% versus Spotify’s 2%, per a recent report in WSJ.

Last month Apple also announced the promotion of Oliver Schusser to lead Apple Music Worldwide. His new title is vice president of Apple Music & International Content. Schusser has led efforts outside the U.S. related to the App Store, iTunes’ movies and TV portals, iBooks, Apple Podcasts, and more. He has worked closely with Apple svp of Internet Software and Services Eddy Cue, who hired Schusser some 14 years ago.

Schusser will relocate from London to California, splitting his time between Apple Park in Cupertino and Apple’s offices in Culver City. While in the U.K., he played a key role in the acquisition of Shazam, which has yet to receive European regulatory approval. He will continue to lead international teams in 38 different offices.

With Oliver’s promotion, Apple marketing executive Tracey Hannelly will lead International, which services 155 markets. She joined the company in 2007 beginning in Australia and New Zealand. While working as a director in the international sector, Hannelly was instrumental in identifying emerging markets.

The appointments have no impact on the current standing of Jimmy Iovine, says an insider. Schusser, who previously held positions at Bertelsmann, Universal, Napster and Vodafone, will report to Cue, and Hannelly to Schusser.

More Biz

  • DOJ Indicts Five in Piracy Ring

    Department of Justice Indicts Five in International Piracy Ring

    Five men were indicted Wednesday on charges that they hacked into the servers of production companies, and stole hundreds of films and TV shows, including “50 Shades of Grey” and “The Walking Dead.” The men are based in four countries — the United Kingdom, the United Arab Emirates, Malaysia, and India. Only one has been [...]

  • Endeavor Sued Over Idaho Country Music

    Endeavor Sued Over Idaho Country Music Festival

    A former county official in rural Idaho sued Endeavor on Wednesday, alleging she is owed more than $190,000 in unpaid loans arising from a troubled country music festival. According to her complaint, Bonnie Layton was the economic development director for Elmore County, Idaho, when she came in contact with the organizers of the Mountain Home [...]

  • Former movie producer Harvey Weinstein (L)

    Weinstein Attorney: 'Many of These Women Have Lied'

    Harvey Weinstein’s attorney blasted the Manhattan D.A.’s office on Wednesday, arguing that prosecutors brought a flawed case in haste due to public pressure. Ben Brafman sent a letter to Judge James Burke, who is scheduled to hear a motion to dismiss the case next week. In it, he responded to Assistant D.A. Kevin Wilson, who [...]

  • 2019 Variety Predictions

    2019 Predictions: What's in Store for Film, TV and Music Next Year?

    It would be hard to top the drama of 2018. From media mega-mergers to the rise of Time’s Up, it was a year that had more than its fair share of twists and turns. Leslie Moonves resigned in disgrace, AT&T snapped up Time Warner, Disney inched closer to subsuming Fox and “Black Panther” shattered box [...]

  • Tencent Music Raises $1.1 Billion for

    Tencent Music Raises $1.1 Billion for IPO, Much Less Than Expected

    China-based music streaming company Tencent Music Entertainment Group said it raised nearly $1.1 billion in its U.S. initial public offering, according to Reuters. Earlier this year, the company was expected to be valued at as much as $30 billion and raise $4 billion for its IPO, but those estimates were slashed in September. he IPO [...]

  • Justin Tranter and Katie Vinten Partner

    Justin Tranter and Katie Vinten Partner With Warner Bros. for New Label

    As previously reported, hit songwriter Justin Tranter and Warner/Chappell Publishing’s Katie Vinten are launching a new label in partnership with Warner Bros. Records, the company announced officially today. In her new role, Vinten, most recently the company’s co-head of A&R, will also serve as an A&R Consultant to Warner Bros. Records and will continue with [...]

  • Ella Mai

    Ella Mai Signs Worldwide Deal With Sony/ATV Music Publishing

    Singer Ella Mai, who is enjoying a worldwide smash with her song “Boo’d Up” and was nominated for two Grammy Awards last week, has signed a worldwide deal with Sony/ATV Music Publishing. The song peaked at No. 5 on the Billboard Hot 100 and has been streamed more than 650 million times in the U.S. [...]

More From Our Brands

Access exclusive content