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Apple Music, ‘Jimmy Kimmel Live!’ Partner for Emerging Artist Program (EXCLUSIVE)

The first group to be featured will be K-Pop dance act NCT 127, who perform on October 8.

South Korean dance group 'NCT 127' members pose as they arrive before the finals of the annual K-Pop World Festival in Changwon Stadium, South Korea, 29 September 2017. About 130,000 people participating from 71 countries have taken part in preliminary contests from April to July 2017 and the selected 13 teams were invited for the K-Pop final competition.K-Pop World Festival 2017, Changwon, Korea - 29 Sep 2017
KIM HEE-CHUL/EPA-EFE/REX/Shutter

Apple Music is partnering with ABC’s “Jimmy Kimmel Live!” for the second iteration of its “Up Next” program which showcases new and emerging artists.

The first group to be featured will be K-Pop dance act NCT 127, who perform on October 8. The previous season of “Up Next” featured Khalid, 6lack and Daniel Caesar, each Grammy-nominated, as well as Latin sensation Bad Bunny and Aria-winning Amy Shark.

The teaming includes the performance as well as creation of a custom content package, production of an audio EP from a bespoke live session and a filmed interview for Beats 1.  In addition, the artist is upstreamed to music and video playlists promoting new acts.

In a recent report by Midia Research analyzing mid-year data in the music sector, Apple Music registered a two-point gain in market share, reaching 19% and 43.5 million subscribers. It added the second-highest number of subscribers: 9.2 million, with the United States being the key growth market. In the U.S., Apple Music is expected to soon overtake Spotify in terms of paid subscribers, and by some accounts it has already done so.

Apple Music named Oliver Schusser, who formerly served in a senior role in the company’s European operation, as its new head in April.