×

Apple Music Gains Global Market Share, but Spotify Is Still Far Ahead

In the first half of 2018, music subscribers grew by 16% and Apple Music gained two points of market share while Spotify maintained its formidable global lead, according to mid-year data published Thursday by analysts Midia Research.

According to the report, global subscribers climbed to 229.5 million from 198.6 million between the beginning of January and the end of June — and year-over-year growth was even bigger, increasing 38% and adding 62.8 million subscribers. “MIDiA maintains its viewpoint that this growth phase will last through the remainder of 2018 and likely until mid-2019,” the report reads. “This will be the stage at which the early-follower segments will be tapped out in developed markets. Thereafter, growth will be driven by mid-tier streaming markets such as Japan, Germany, Brazil, Mexico, and Russia.”

Spotify maintained its global market share of 36%, the same as in Q4 2017, with 83 million subscribers, the report says, noting that the streamer added more subscribers than any other service in the first half of 2018: 11.9 million.

Meanwhile, Apple added two points of market share to reach 19%, reaching 43.5 million subscribers. It added the second-highest number of subscribers: 9.2 million, with the U.S. being the key growth market. In the U.S., Apple Music is expected this month to overtake Spotify in terms of paid subscribers, and by some accounts it has already done so.

Amazon’s services added just under half a point of market share to hold at 12%. Amazon experienced the most growth within its Unlimited tier, adding 3.3 million to reach 9.5 million in H2 2018. In total Amazon had 27.9 million subscribers at the end of the period. Tencent Music, which is expected to hit the U.S. stock exchange in the coming months, reached 8% with 17.6 million subscribers, while Pandora added 500,000 subscribers.

Read the full report here.

 

 

More Digital

  • Justin Connolly

    Disney Merges All Media Sales and TV Channel Distribution Under Justin Connolly

    Disney promoted Justin Connolly to the new role of president, media distribution, overseeing a single organization that combines all of the company’s media sales and TV channel distribution operations. Connolly previously served as EVP, affiliate sales and marketing, Disney and ESPN Media Networks. Based in New York, he will report to Kevin Mayer, chairman of [...]

  • NASA - International Space Station

    Hulu Is Getting NASA TV in Time for the Moon Landing Anniversary

    Hulu’s live TV service is getting NASA TV just in time for the 50th anniversary of the Apollo 11 mission. In addition to a live feed, which is available only to subscribers of Hulu’s live TV tier, Hulu is also gaining access to select NASA TV series on demand. The live TV deal was announced [...]

  • iheartmedia logo

    iHeartMedia Stock Drops in NASDAQ Debut

    Shares of iHeartMedia, the U.S.’s biggest radio network, fell as much as 7% after they commenced trading Thursday on the NASDAQ Global Select Market, and ended the day down around 3%. Last month, after exiting a year-long bankruptcy reorg, iHeartMedia announced it was approved for listing on NASDAQ, instead of pursuing an IPO. The company’s [...]

  • iHeartMedia-Pride-Media-TheOutcast-Logo

    iHeartMedia, Pride Media to Co-Produce Slate of LGBTQ+ Podcasts

    iHeartMedia is teaming with Pride Media, the media company whose brands include Out, The Advocate and Pride, to co-produce a slate of LGBTQ+ podcasts in 2019-20. The partnership will kick off with “The Outcast,” an iHeartRadio original podcast co-produced with Out Magazine. Hosted by Out Magazine deputy editor Fran Tirado, the weekly podcast will explore [...]

  • Netflix Reed Hastings

    Netflix Shares Dive After Q2 Stumble: Just a Hiccup or Sign of Bigger Trouble?

    Netflix badly undershot its subscriber forecasts for the second quarter of 2019 — posting its first net U.S. customer decline since 2011 while growth slowed considerably overseas. The company added 2.7 million subs worldwide, almost half as many as the 5 million it had projected. With the big miss, Netflix shares took a predictable hit, [...]

More From Our Brands

Access exclusive content