×
You will be redirected back to your article in seconds

Apple Music Gains Global Market Share, but Spotify Is Still Far Ahead

In the first half of 2018, music subscribers grew by 16% and Apple Music gained two points of market share while Spotify maintained its formidable global lead, according to mid-year data published Thursday by analysts Midia Research.

According to the report, global subscribers climbed to 229.5 million from 198.6 million between the beginning of January and the end of June — and year-over-year growth was even bigger, increasing 38% and adding 62.8 million subscribers. “MIDiA maintains its viewpoint that this growth phase will last through the remainder of 2018 and likely until mid-2019,” the report reads. “This will be the stage at which the early-follower segments will be tapped out in developed markets. Thereafter, growth will be driven by mid-tier streaming markets such as Japan, Germany, Brazil, Mexico, and Russia.”

Spotify maintained its global market share of 36%, the same as in Q4 2017, with 83 million subscribers, the report says, noting that the streamer added more subscribers than any other service in the first half of 2018: 11.9 million.

Meanwhile, Apple added two points of market share to reach 19%, reaching 43.5 million subscribers. It added the second-highest number of subscribers: 9.2 million, with the U.S. being the key growth market. In the U.S., Apple Music is expected this month to overtake Spotify in terms of paid subscribers, and by some accounts it has already done so.

Amazon’s services added just under half a point of market share to hold at 12%. Amazon experienced the most growth within its Unlimited tier, adding 3.3 million to reach 9.5 million in H2 2018. In total Amazon had 27.9 million subscribers at the end of the period. Tencent Music, which is expected to hit the U.S. stock exchange in the coming months, reached 8% with 17.6 million subscribers, while Pandora added 500,000 subscribers.

Read the full report here.

 

 

More Digital

  • Three Great New Narrative AR and

    New AR/VR Worth Watching This Week: 'Crow,' 'Wonderscope,' 'Age of Sail'

    In the first half of 2018, music subscribers grew by 16% and Apple Music gained two points of market share while Spotify maintained its formidable global lead, according to mid-year data published Thursday by analysts Midia Research. According to the report, global subscribers climbed to 229.5 million from 198.6 million between the beginning of January […]

  • Xbox One X Console Controller Front

    Disc-Free Xbox One in the Works (Report)

    In the first half of 2018, music subscribers grew by 16% and Apple Music gained two points of market share while Spotify maintained its formidable global lead, according to mid-year data published Thursday by analysts Midia Research. According to the report, global subscribers climbed to 229.5 million from 198.6 million between the beginning of January […]

  • Kickstarter Gameband Game Watch is Officially

    Kickstarter Gameband Game Watch Is Officially Dead, No Refunds in Sight

    In the first half of 2018, music subscribers grew by 16% and Apple Music gained two points of market share while Spotify maintained its formidable global lead, according to mid-year data published Thursday by analysts Midia Research. According to the report, global subscribers climbed to 229.5 million from 198.6 million between the beginning of January […]

  • Facebook Tests Messenger Group Video Viewing

    Facebook May Be Bringing Group Video Viewing to Messenger

    In the first half of 2018, music subscribers grew by 16% and Apple Music gained two points of market share while Spotify maintained its formidable global lead, according to mid-year data published Thursday by analysts Midia Research. According to the report, global subscribers climbed to 229.5 million from 198.6 million between the beginning of January […]

  • Ken Jeong Cracks Christmas – YouTube

    Ken Jeong Wears an Ugly Christmas Sweater in YouTube's Holiday Special

    In the first half of 2018, music subscribers grew by 16% and Apple Music gained two points of market share while Spotify maintained its formidable global lead, according to mid-year data published Thursday by analysts Midia Research. According to the report, global subscribers climbed to 229.5 million from 198.6 million between the beginning of January […]

More From Our Brands

Access exclusive content