You will be redirected back to your article in seconds

New Apple Music Head Named as Service Surpasses 40 Million Subscribers (EXCLUSIVE)

Oliver Schusser is promoted to head of Apple Music Worldwide, reporting to Eddy Cue.

Apple Music is thinking globally as the streaming service officially surpasses 40 million paid subscribers. Today, the company announced the promotion of Oliver Schusser to lead Apple Music Worldwide. His new title is vice president of Apple Music & International Content. Schusser has led efforts outside the U.S. related to the App Store, iTunes’ movies and TV portals, iBooks, Apple Podcasts, and more. He has worked closely with Apple svp of Internet Software and Services Eddy Cue, who hired Schusser some 14 years ago and also announced his promotion to staff earlier this morning (April 11).

Schusser will relocate from London to California, splitting his time between Apple Park in Cupertino and Apple’s offices in Culver City. While in the U.K., he played a key role in the acquisition of Shazam, which has yet to receive European regulatory approval. He will continue to lead international teams in 38 different offices.

With Oliver’s promotion, Apple marketing executive Tracey Hannelly will lead International, which services 155 markets. She joined the company in 2007 beginning in Australia and New Zealand. While working as a director in the international sector, Hannelly was instrumental in identifying emerging markets.

Also in Cue’s memo, obtained by Variety, was the latest subscription milestone achieved by the three-year-old service. Apple Music now counts more than 40 million paid subscribers in 115 countries. With some 8 million auditioning the service via free trials, the service is gaining ground on its competitors — namely Spotify, which went public on April 3 — at a monthly growth rate of 5% (versus Spotify’s 2%), per a recent report in WSJ.

The appointments have no impact on the current standing of Jimmy Iovine, says an insider. Schusser, who previously held positions at Bertelsmann, Universal, Napster and Vodafone, will report to Cue, and Hannelly to Schusser.

More Digital

  • Jonathan Friedland Netflix

    Netflix Comms Chief Jonathan Friedland Out Over Insensitive Comments

    Apple Music is thinking globally as the streaming service officially surpasses 40 million paid subscribers. Today, the company announced the promotion of Oliver Schusser to lead Apple Music Worldwide. His new title is vice president of Apple Music & International Content. Schusser has led efforts outside the U.S. related to the App Store, iTunes’ movies and […]

  • 2018 FIFA World Cup

    Fox Sports App Sees Big Lift From World Cup

    Apple Music is thinking globally as the streaming service officially surpasses 40 million paid subscribers. Today, the company announced the promotion of Oliver Schusser to lead Apple Music Worldwide. His new title is vice president of Apple Music & International Content. Schusser has led efforts outside the U.S. related to the App Store, iTunes’ movies and […]

  • Uber Sexual Harassment

    Self-Driving Uber Pilot Was Watching Hulu Before Deadly Crash

    Apple Music is thinking globally as the streaming service officially surpasses 40 million paid subscribers. Today, the company announced the promotion of Oliver Schusser to lead Apple Music Worldwide. His new title is vice president of Apple Music & International Content. Schusser has led efforts outside the U.S. related to the App Store, iTunes’ movies and […]

  • vice_logo

    New Staff Shakeup as Vice Restructures Its U.K./EMEA Studios, TV Operations (EXCLUSIVE)

    Apple Music is thinking globally as the streaming service officially surpasses 40 million paid subscribers. Today, the company announced the promotion of Oliver Schusser to lead Apple Music Worldwide. His new title is vice president of Apple Music & International Content. Schusser has led efforts outside the U.S. related to the App Store, iTunes’ movies and […]

  • Jen Ruggirello

    Vidcon 2018 Showcases Diverse Voices, Creators of Color

    Apple Music is thinking globally as the streaming service officially surpasses 40 million paid subscribers. Today, the company announced the promotion of Oliver Schusser to lead Apple Music Worldwide. His new title is vice president of Apple Music & International Content. Schusser has led efforts outside the U.S. related to the App Store, iTunes’ movies and […]

  • lucas the spider - youtube

    YouTube Creators Getting New Options for Paid Memberships, Merch Sales, Video Premieres

    Apple Music is thinking globally as the streaming service officially surpasses 40 million paid subscribers. Today, the company announced the promotion of Oliver Schusser to lead Apple Music Worldwide. His new title is vice president of Apple Music & International Content. Schusser has led efforts outside the U.S. related to the App Store, iTunes’ movies and […]

  • VidCon

    Vidcon Attracts More Traditional Media as Online Video Matures, Becomes More Lucrative

    Apple Music is thinking globally as the streaming service officially surpasses 40 million paid subscribers. Today, the company announced the promotion of Oliver Schusser to lead Apple Music Worldwide. His new title is vice president of Apple Music & International Content. Schusser has led efforts outside the U.S. related to the App Store, iTunes’ movies and […]

More From Our Brands

Access exclusive content