×
You will be redirected back to your article in seconds

Apple Music Now Has 36 Million Subscribers

Apple’s music service continues to grow at a healthy pace: Apple Music has reached 36 million subscribers worldwide, an Apple spokesperson confirmed to Variety Monday. However, Spotify’s paying subscriber base is still nearly twice as large.

Apple had officially announced last June that Apple Music had reached 27 million subscribers. Three months later, word got out that the service had surpassed 30 million subs.

Spotify announced last month that it had reached 70 million paying subscribers, after announcing 60 million in July of 2017. Spotify hasn’t given an update on its active users, which include consumers who only listen to ad-supported music since last June, when it disclosed 140 million monthly actives.

Apple’s new milestone announcement comes as Spotify is expected to go public via a direct listing as opposed to a traditional IPO any day now. Reactions to this rarely-used process have been mixed, with some arguing that it’s a publicity stunt that could go wrong, while others see it as a show of strength.

As for Apple Music, the company is likely going to look to continue its growth with a mix of original content and new technology this year. Apple has been on a buying spree for original video, and is projected to spend as much as $4.2 billion on its own shows by 2022. The company also acquired music recognition startup Shazam for a reported $400 million in late 2017, and is expected to closely align it with Apple Music going forward.

More Digital

  • Los Angeles, CA.Los Angeles Rams wide

    Amazon Touts 'Thursday Night Football' Total Viewers Up 22% to 14.7 Million in First Seven Weeks

    Apple’s music service continues to grow at a healthy pace: Apple Music has reached 36 million subscribers worldwide, an Apple spokesperson confirmed to Variety Monday. However, Spotify’s paying subscriber base is still nearly twice as large. Apple had officially announced last June that Apple Music had reached 27 million subscribers. Three months later, word got out […]

  • Sonos Q4 2018 Earnings: Earnings Above

    Sonos Beats Earnings Expectations, Teases Out-of-Home Product for 2019

    Apple’s music service continues to grow at a healthy pace: Apple Music has reached 36 million subscribers worldwide, an Apple spokesperson confirmed to Variety Monday. However, Spotify’s paying subscriber base is still nearly twice as large. Apple had officially announced last June that Apple Music had reached 27 million subscribers. Three months later, word got out […]

  • Mark Zuckerberg

    Mark Zuckerberg Claims He Didn’t Know About Facebook’s Crisis PR Operation

    Apple’s music service continues to grow at a healthy pace: Apple Music has reached 36 million subscribers worldwide, an Apple spokesperson confirmed to Variety Monday. However, Spotify’s paying subscriber base is still nearly twice as large. Apple had officially announced last June that Apple Music had reached 27 million subscribers. Three months later, word got out […]

  • Lucian Grainge Universal Music Group

    Universal Music Group Posts Strong Third Quarter as Sale Talks Heat Up

    Apple’s music service continues to grow at a healthy pace: Apple Music has reached 36 million subscribers worldwide, an Apple spokesperson confirmed to Variety Monday. However, Spotify’s paying subscriber base is still nearly twice as large. Apple had officially announced last June that Apple Music had reached 27 million subscribers. Three months later, word got out […]

  • MoviePass app

    MoviePass Parent Lost $137 Million in Q3, May Be Unable to Raise Additional Funds

    Apple’s music service continues to grow at a healthy pace: Apple Music has reached 36 million subscribers worldwide, an Apple spokesperson confirmed to Variety Monday. However, Spotify’s paying subscriber base is still nearly twice as large. Apple had officially announced last June that Apple Music had reached 27 million subscribers. Three months later, word got out […]

  • Tender Claws Releases 'Tendar' AR Game

    ‘Virtual Virtual Reality’ Makers Release Augmented Reality Game ‘Tendar’

    Apple’s music service continues to grow at a healthy pace: Apple Music has reached 36 million subscribers worldwide, an Apple spokesperson confirmed to Variety Monday. However, Spotify’s paying subscriber base is still nearly twice as large. Apple had officially announced last June that Apple Music had reached 27 million subscribers. Three months later, word got out […]

  • A+E Networks' Sean Cohan Joins Wheelhouse

    A+E Networks' Sean Cohan Joins Wheelhouse Entertainment as President

    Apple’s music service continues to grow at a healthy pace: Apple Music has reached 36 million subscribers worldwide, an Apple spokesperson confirmed to Variety Monday. However, Spotify’s paying subscriber base is still nearly twice as large. Apple had officially announced last June that Apple Music had reached 27 million subscribers. Three months later, word got out […]

More From Our Brands

Access exclusive content