You will be redirected back to your article in seconds

Former 42West Publicists Announce The Lede Company With A-List Clients

Former 42West publicists Amanda Silverman, Meredith O’Sullivan Wasson and Sarah Levinson Rothman, who left their previous roles last week, have formed their own firm: The Lede Company, focusing on strategic communications and brand and reputation management.

The three women, all former managing directors at 42West, will serve as co-CEOs for the new company, with O’Sullivan Wasson based in Los Angeles and Silverman and Rothman based in New York.

Among the A-list clients they’ll be bringing along with them are Rihanna, Will Smith, Reese Witherspoon, Queen Latifah, Charlize Theron, Lady Gaga, Emma Stone, Illumination, Anonymous Content, Pharrell, Amy Schumer, Penelope Cruz, PepsiCo, Jennifer Garner, Jessica Biel, Mary J Blige, and Halle Berry.

“The three of us have been privileged to work closely together for the last decade, and during that time, we have found that each of our individual styles and specialties in the talent and corporate worlds complement each other,” said Rothman, Silverman and O’Sullivan Wasson in a joint statement. “As the entertainment, media and branding worlds continue to grow and shift, we are confident that our combined skills and experience have readied us to implement strategies that move along with it, and we can’t wait to see where this new journey takes us.”

New of their departure was announced June 8 in a memo sent out to 42West employees.

“This is a bittersweet announcement for us, as Sarah, Amanda and Meredith all played an integral role in our growth and, more important, have become dear friends for whom we have enormous affection,” said 42West co-CEOs Leslee Dart, Amanda Lundberg, and Allan Mayer in a statement. “But though we hate to see them leave us, we understand the entrepreneurial urge and we wish them the best of luck in their new enterprise.”

More Music

  • La Roux'Grace Jones: Bloodlight And Bami'

    La Roux Does Not Support Fox Business 'Bulletproof' Back-to-School Segment

    Former 42West publicists Amanda Silverman, Meredith O’Sullivan Wasson and Sarah Levinson Rothman, who left their previous roles last week, have formed their own firm: The Lede Company, focusing on strategic communications and brand and reputation management. The three women, all former managing directors at 42West, will serve as co-CEOs for the new company, with O’Sullivan Wasson […]

  • Craig Zadan dead

    Craig Zadan, Prolific Stage, TV, and Film Producer, Dies at 69

    Former 42West publicists Amanda Silverman, Meredith O’Sullivan Wasson and Sarah Levinson Rothman, who left their previous roles last week, have formed their own firm: The Lede Company, focusing on strategic communications and brand and reputation management. The three women, all former managing directors at 42West, will serve as co-CEOs for the new company, with O’Sullivan Wasson […]

  • John Lydon

    John Lydon, of Public Image and Sex Pistols Fame, Comes to Terms With 'Anniversary Rot'

    Former 42West publicists Amanda Silverman, Meredith O’Sullivan Wasson and Sarah Levinson Rothman, who left their previous roles last week, have formed their own firm: The Lede Company, focusing on strategic communications and brand and reputation management. The three women, all former managing directors at 42West, will serve as co-CEOs for the new company, with O’Sullivan Wasson […]

  • David Jacobs

    Mom + Pop Music Ups David Jacobs to West Coast General Manager

    Former 42West publicists Amanda Silverman, Meredith O’Sullivan Wasson and Sarah Levinson Rothman, who left their previous roles last week, have formed their own firm: The Lede Company, focusing on strategic communications and brand and reputation management. The three women, all former managing directors at 42West, will serve as co-CEOs for the new company, with O’Sullivan Wasson […]

  • BEAT SHAZAM: Host Jamie Foxx (C)

    Fox Renews Jamie Foxx Game Show 'Beat Shazam' for Season 3

    Former 42West publicists Amanda Silverman, Meredith O’Sullivan Wasson and Sarah Levinson Rothman, who left their previous roles last week, have formed their own firm: The Lede Company, focusing on strategic communications and brand and reputation management. The three women, all former managing directors at 42West, will serve as co-CEOs for the new company, with O’Sullivan Wasson […]

  • Nicki Minaj MTV VMAs

    TV Ratings: VMAs Grow Streaming Viewership, Hold Close to Previous Linear Levels

    Former 42West publicists Amanda Silverman, Meredith O’Sullivan Wasson and Sarah Levinson Rothman, who left their previous roles last week, have formed their own firm: The Lede Company, focusing on strategic communications and brand and reputation management. The three women, all former managing directors at 42West, will serve as co-CEOs for the new company, with O’Sullivan Wasson […]

  • NEW YORK, NY - AUGUST 21:

    VMAs 2018: Jennifer Lopez, Ariana Grande Party Downtown After the Show

    Former 42West publicists Amanda Silverman, Meredith O’Sullivan Wasson and Sarah Levinson Rothman, who left their previous roles last week, have formed their own firm: The Lede Company, focusing on strategic communications and brand and reputation management. The three women, all former managing directors at 42West, will serve as co-CEOs for the new company, with O’Sullivan Wasson […]

More From Our Brands

Access exclusive content