×
You will be redirected back to your article in seconds

Jamie Foxx’s Eyewear Line Celebrates First Anniversary With New Funding

Privé Revaux, the affordable fashion eyewear brand founded by a handful of Hollywood players, is marking its first year in business with some big moves.

The brand, which also counts Hailee Steinfeld, Ashley Benson, Dave Osokow and entrepreneur David Schottenstein as investors, announced last month that TSG Consumer Partners, a leading private equity firm, has acquired a significant minority stake in the company. Terms of the transaction were not disclosed, though TSG has also backed brands like REVOLVE, vitaminwater, Smashbox Cosmetics and PAIGE.

The new investment comes as Privé Revaux announces some ambitious new strategies to grow the brand. First launched last June as an e-commerce site, the company opened their first brick-and-mortar store, a 5400 square-foot space in the heart of Times Square, six months later.

Co-founder Schottenstein tells Women’s Wear Daily that the goal is to open up in other major cities, noting that the company is finalizing a location for a store in Los Angeles, and looking at an international location as well. Privé Revaux “kiosks” will also start expanding in malls here in the U.S. Currently, there are a dozen Privé Revaux-branded kiosks in operation, including four in Miami. Eleven more are rolling out in Los Angeles this month.

With more than 100 frame styles that are all priced at $29.95, the affordable luxury brand counts Jennifer Lopez, Cara Delevingne, Katie Holmes and Hailey Baldwin as fans. The brand released a capsule collection with Riverdale star Madelaine Petsch this year, and Schottenstein says more celebrity collaborations are “in the works,” including capsules with co-founders, Steinfeld and Benson.

Foxx, meantime, says the new investment shows the company is moving in the right direction. “Collaborating with TSG is an honor,” the actor says in a press release. “One look at their portfolio and you know these guys mean business. I couldn’t be more excited about Privé Revaux’s future.”

VarietySPY editorial products are independently selected. If you buy something through our links, PMC may earn an affiliate commission.

More Music

  • Jingle Punks at 10: Production Music

    Jingle Punks at 10: How the Production Music House Turned Passion Into Profits

    In a typical post-awards show scene, two music professionals start a friendly conversation at a bar. “I start telling him, ‘I’m the king of all jingles,’” says Jared Gutstadt, co-founder of Jingle Punks, the venerable production music house that he launched 10 years ago.“I thought I was talking to a complete stranger.” Turns out he [...]

  • Alison Wenham Steps Down as CEO

    Alison Wenham Steps Down as CEO of WIN

    After 12 years at the helm of the Worldwide Independent Network, a global trade organization for the independent music industry, Alison Wenham is stepping down as Chief Executive, it was announced today. Prior to joining WIN full time in 2016 Alison was CEO of The Association of Independent Music (AIM), which she started in 1999. [...]

  • Forrest Gump

    Guild of Music Supervisors Awards to Honor Joel Sill; King Princess to Perform (EXCLUSIVE)

    The Guild of Music Supervisors has announced that Joel Sill will receive the organization’s Legacy Award for his contribution to music in film. Sill’s body of work includes “Forrest Gump,” “The Goonies,” “Blade Runner,” “The Color Purple” and “My Cousin Vinny.” He will be joined by Spotify’s RISE artist, King Princess, who will be performing as [...]

  • Radiohead Seem Completely Underwhelmed by Rock

    Radiohead Seem Completely Underwhelmed by Rock Hall of Fame Induction

    Even by Radiohead standards, the group seem underwhelmed by their induction into the Rock and Roll Hall of Fame, which was announced this morning. “The members of Radiohead have been surprised to learn of the band’s induction into the Rock & Roll Hall of Fame Class of 2019,” the group said in a statement. “The band thanks the [...]

  • Taylor SwiftTaylor Swift in concert at

    Taylor Swift 'Reputation' Concert Film to Hit Netflix on New Year’s Eve

    Taylor Swift today announced that she is “gifting the world front row seats to the last show of the U.S. leg” of her “Reputation” tour with a concert film that will premiere on Netflix New Year’s Eve. “This epic concert film features pyro, fireworks, multiple stages and of course, a 63 foot cobra named Karyn,” [...]

  • Radiohead Santa Barbara

    Radiohead, Janet Jackson, Stevie Nicks Inducted Into Rock Hall of Fame

    The Rock and Roll Hall of Fame  officially announced its 2019 inductees: Radiohead, Janet Jackson, Stevie Nicks, Def Leppard, The Cure, Roxy Music and the Zombies, according to Rolling Stone. The ceremony will be held at Brooklyn’s Barclays Center on March 29 and aired on HBO and broadcast on SiriusXM radio later in the year. Ticket details will be announced in January. Artists [...]

  • Could Anyone Follow ‘Springsteen on Broadway’?

    Could Anyone Follow 'Springsteen on Broadway'? Here Are Five Things They'd Need (Guest Column)

    After 235-odd shows, with grosses in excess of $100 million, a Special Tony Award and a hotly anticipated Netflix special debuting Sunday, “Springsteen on Broadway” is an unprecedented Broadway blockbuster. As with any success in entertainment, the rush to replicate The Boss’ one-man show reportedly is under way, with a consortium led by Live Nation, CAA [...]

More From Our Brands

Access exclusive content