×
You will be redirected back to your article in seconds

Nicki Minaj Draws Heat for ‘Anti-Bullying’ Fashion Collab With Diesel

Nicki Minaj is no stranger to controversy when it comes to her music, but the “Queen” rapper is facing some serious backlash for her new fashion campaign for Italian streetwear brand Diesel.

Minaj was unveiled last week as one of the faces of Diesel’s “Hate Couture” collection, a tongue-in-cheek take on the fashion world’s “haute couture” garments, and a socially conscious collection meant to tackle online bullying.

View this post on Instagram

@diesel ✍🏽

A post shared by Barbie® (@nickiminaj) on

Minaj is featured alongside rapper Gucci Mane, actors Bella Thorne and Tommy Dorfman, South Korean celebrity Yoo Ah-in, and model Jonathan Bellini in the campaign, which Diesel debuted during Milan Fashion Week. Each celeb also co-designed a t-shirt for the collection, taking a hateful label or message they have received on social media and putting it onto a Diesel garment.

Minaj, who was involved in an altercation with rapper Cardi B at an event in New York earlier this month, designed a t-shirt and denim jacket with the words, “The Bad Guy,” written in bold font across the front of both pieces. A portion of the proceeds from the collection will go toward anti-bullying programs at Diesel’s Only the Brave (OTB) Foundation, a non-profit organization created by the company in 2008.

View this post on Instagram

You are now in the running for #CockSuckaOfTheDay award on #QueenRadio this Thursday. Barbz get me the name of this writer then hit them & tell them this is one black woman they will not bully into a corner by FRAUDULENT SHAMING TACTICS. So to clarify; because I realize common sense is far from common… I haven’t CANCELLED anything. I reversed the order of the US & EUROPEAN LEGS of my tour. This is for obvious reasons to anyone with a brain. My album was originally going to drop in June which would’ve given me 3 months of tour rehearsal. However, I was still writing & recording up to last week. We are all grown right? We can all do math right? Or will they just pretend to not have basic sense so that they can board the Nicki Hate train & get some clicks? I can’t rehearse 4 WEEKS for a tour I originally planned on rehearsing 3 months for. I give my fans QUALITY. I write & co produce my own music. Therefore, I can’t rehearse while I’m WRITING & RECORDING my album. My true fans understand & know that I will deliver an extraordinary US TOUR which begins in MAY just like I delivered an extraordinary album entitled #Queen. My European fans get the SAME EXACT DATES they’ve always had. Australian fans SAME EXACT DATES they had. Cancelled what? Where? The narrative they are trying to create is disgusting. But I must say, I’m enjoying this. I love bringing some excitement to this shit. I love having the balls others only dream about. Wait, who’s been dreaming about balls? 🙈 There’s another publication I’m giving CSOTD award to. I won’t tell you who. It’s a surprise 😜 Shout out to my fans around the world. I love you guys so much for holding me down. I’m working on a M&G experience for the tour & will update you ASAP.

A post shared by Barbie® (@nickiminaj) on

Customers were quick to call out Minaj’s involvement with the campaign, however, citing her history of beefs and questionable conduct on Twitter and Instagram (Cardi B was reportedly provoked after Minaj allegedly made disparaging remarks about Cardi’s newborn daughter — something Minaj has denied). More recently, Minaj encouraged her fans to shame a Billboard writer who had inadvertently written that the rapper’s NICKIHNDRXX tour was canceled, rather than postponed.

Diesel has long been known for its provocative campaigns, including a famous 1995 ad that depicted two male sailors kissing, and last year’s politically charged campaign titled “Make Love, Not Walls.”

The brand, which marks its 40th anniversary this year, was quick to defend Minaj on Twitter, responding to a commenter who called out its use of Minaj as a spokesperson for anti-bullying by saying it “supports” the rapper. In another Tweet, the company said simply, “You don’t make online hate disappear by hiding it.”

The Diesel “Hate Couture” collection is available now in select Diesel boutiques and at Diesel.com. The limited-edition line will be supported by a worldwide print campaign and a video, which can be viewed on Diesel’s Instagram account.

VarietySPY editorial products are independently selected. If you buy something through our links, PMC may earn an affiliate commission.

More Music

  • Gary Clark Jr This Land

    Album Review: Gary Clark Jr.'s 'This Land'

    Not that many years ago, people were talking about Gary Clark Jr. in terms of his ability to revive a fairly commercially moribund genre: the blues. But his third full-length studio album, “This Land,” makes good on his potential to make a record that fits quite nicely within the larger realm of mainstream rock ‘n’ [...]

  • R. Kelly

    R. Kelly Is ‘Going Down Hard,’ Criminal-Defense Attorney Predicts

    When R. Kelly was arrested on child-pornography charges in 2002, after a videotape emerged that purported to show him having sex with an underage girl, he managed to have the case dismissed through a combination of skillful lawyering, repeated delays (the verdict did not come down for six years), and the fact that the girl [...]

  • Carrie Underwood House

    Carrie Underwood Lists Former Mansion Outside Nashville (EXCLUSIVE)

    Pop country music queen Carrie Underwood has listed her lavishly appointed mansion in a guard-gated golf course development in the affluent suburban community of Brentwood, Tenn., about 20 miles south of downtown Nashville, for $1.45 million. The seven-time Grammy winning fourth season “American Idol” winner isn’t seeking much profit on the property she bought for [...]

  • Here’s How Much Money 10 Artists

    Here’s How Much Money 10 Artists Are Owed by PledgeMusic

    For eight years, PledgeMusic was a success story: A direct-to-fan platform where artists worked directly with their audiences to fund their albums, tours and all stripes of merchandise, with fans able to purchase everything from custom guitar picks to private concerts. Yet last June, Variety broke the news that the company is struggling to pay [...]

  • R. Kelly

    R. Kelly Charged With Multiple Counts of Sexual Abuse

    UPDATED: The Cook County State’s Attorney Kim Foxx announced criminal charges against R. Kelly at a press conference this afternoon. The singer has been charged with 10 counts of aggravated criminal sexual abuse involving four victims — three of whom were minors — in incidents that took place between 1998 and 2010; he will have [...]

  • Lil Pump Harverd Dropout cover

    Album Review: Lil Pump's 'Harverd Dropout'

    On the cover of “Harverd Dropout,” the sophomore album from Miami rapper Lil Pump, the young MC is tossing homework papers in the air and looking rakish with his graduation cap askew, while wearing a robe emblazoned with the misspelled university name from his new full-length’s title. If this is meant to signal some sort [...]

More From Our Brands

Access exclusive content