×
You will be redirected back to your article in seconds

Nicki Minaj Draws Heat for ‘Anti-Bullying’ Fashion Collab With Diesel

Nicki Minaj is no stranger to controversy when it comes to her music, but the “Queen” rapper is facing some serious backlash for her new fashion campaign for Italian streetwear brand Diesel.

Minaj was unveiled last week as one of the faces of Diesel’s “Hate Couture” collection, a tongue-in-cheek take on the fashion world’s “haute couture” garments, and a socially conscious collection meant to tackle online bullying.

View this post on Instagram

@diesel ✍🏽

A post shared by Barbie® (@nickiminaj) on

Minaj is featured alongside rapper Gucci Mane, actors Bella Thorne and Tommy Dorfman, South Korean celebrity Yoo Ah-in, and model Jonathan Bellini in the campaign, which Diesel debuted during Milan Fashion Week. Each celeb also co-designed a t-shirt for the collection, taking a hateful label or message they have received on social media and putting it onto a Diesel garment.

Minaj, who was involved in an altercation with rapper Cardi B at an event in New York earlier this month, designed a t-shirt and denim jacket with the words, “The Bad Guy,” written in bold font across the front of both pieces. A portion of the proceeds from the collection will go toward anti-bullying programs at Diesel’s Only the Brave (OTB) Foundation, a non-profit organization created by the company in 2008.

View this post on Instagram

You are now in the running for #CockSuckaOfTheDay award on #QueenRadio this Thursday. Barbz get me the name of this writer then hit them & tell them this is one black woman they will not bully into a corner by FRAUDULENT SHAMING TACTICS. So to clarify; because I realize common sense is far from common… I haven’t CANCELLED anything. I reversed the order of the US & EUROPEAN LEGS of my tour. This is for obvious reasons to anyone with a brain. My album was originally going to drop in June which would’ve given me 3 months of tour rehearsal. However, I was still writing & recording up to last week. We are all grown right? We can all do math right? Or will they just pretend to not have basic sense so that they can board the Nicki Hate train & get some clicks? I can’t rehearse 4 WEEKS for a tour I originally planned on rehearsing 3 months for. I give my fans QUALITY. I write & co produce my own music. Therefore, I can’t rehearse while I’m WRITING & RECORDING my album. My true fans understand & know that I will deliver an extraordinary US TOUR which begins in MAY just like I delivered an extraordinary album entitled #Queen. My European fans get the SAME EXACT DATES they’ve always had. Australian fans SAME EXACT DATES they had. Cancelled what? Where? The narrative they are trying to create is disgusting. But I must say, I’m enjoying this. I love bringing some excitement to this shit. I love having the balls others only dream about. Wait, who’s been dreaming about balls? 🙈 There’s another publication I’m giving CSOTD award to. I won’t tell you who. It’s a surprise 😜 Shout out to my fans around the world. I love you guys so much for holding me down. I’m working on a M&G experience for the tour & will update you ASAP.

A post shared by Barbie® (@nickiminaj) on

Customers were quick to call out Minaj’s involvement with the campaign, however, citing her history of beefs and questionable conduct on Twitter and Instagram (Cardi B was reportedly provoked after Minaj allegedly made disparaging remarks about Cardi’s newborn daughter — something Minaj has denied). More recently, Minaj encouraged her fans to shame a Billboard writer who had inadvertently written that the rapper’s NICKIHNDRXX tour was canceled, rather than postponed.

Diesel has long been known for its provocative campaigns, including a famous 1995 ad that depicted two male sailors kissing, and last year’s politically charged campaign titled “Make Love, Not Walls.”

The brand, which marks its 40th anniversary this year, was quick to defend Minaj on Twitter, responding to a commenter who called out its use of Minaj as a spokesperson for anti-bullying by saying it “supports” the rapper. In another Tweet, the company said simply, “You don’t make online hate disappear by hiding it.”

The Diesel “Hate Couture” collection is available now in select Diesel boutiques and at Diesel.com. The limited-edition line will be supported by a worldwide print campaign and a video, which can be viewed on Diesel’s Instagram account.

VarietySPY editorial products are independently selected. If you buy something through our links, PMC may earn an affiliate commission.

More Music

  • Kanye West Surprises at Kid Cudi

    Kanye West Joins Kid Cudi for Surprise Coachella Set

    After a lackluster weekend one performance, Kid Cudi brought out the big guns — or gun, singular — for his weekend two set. Everyone’s problematic fave Kanye West made a “surprise” appearance at the very start of Cudi’s closing Sahara tent set, riling up the crowd with an opening performance of “Father Stretch My Hands, [...]

  • Brandi Carlile61st Annual Grammy Awards, Show,

    Brandi Carlile Takes Dave Grohl Busking in Seattle (Watch)

    Not all the surprise collaborations happened at Coachella this weekend. Seattle’s foremost male and female musical exports, Brandi Carlile and Dave Grohl, teamed up for a mini-set Saturday afternoon in their hometown, setting up shop as buskers in front of the popular shopping site Pike Place Market. Unlike most of weekend 2 of Coachella, this [...]

  • FX's 'Snowfall' Panel TCA Winter Press

    John Singleton Hospitalized After Suffering Stroke

    UPDATED with statements from John Singleton’s family and FX Networks John Singleton, the Oscar nominated director and writer of “Boyz N’ the Hood,” has suffered a stroke. Sources confirm to Variety that Singleton checked himself into the hospital earlier this week after experiencing pain in his leg. The stroke has been characterized by doctors as [...]

  • Childish Gambino Concert Review

    Chance the Rapper Appears at Childish Gambino's Weekend Two Coachella Set

    Though Childish Gambino’s weekend two Coachella set didn’t vary too much from his electrifying first one, it did feature a new but familiar face. When Gambino popped backstage during a band feature, accompanied by the cameramen that made his set in part like watching a concert film on a massive screen, Grammy winning musician Chance [...]

  • Marketing Guru Sour Matt Brings Cannabis,

    A 4/20 Special: Sour Matt on Bringing Cannabis, Hip-Hop and Branding Together

    Sour Matt might be one of the most mysterious yet well-respected figures in the cannabis industry, as well as a growing force in the music business with which it intersects. With more than 100,000 followers on Instagram alone, he describes himself as “someone who likes to connect the dots, working with other creatives to build [...]

  • Jim Jarmusch in 'Carmine Street Guitars'

    Film Review: 'Carmine Street Guitars'

    “Carmine Street Guitars” is a one-of-a-kind documentary that exudes a gentle, homespun magic. It’s a no-fuss, 80-minute-long portrait of Rick Kelly, who builds and sells custom guitars out of a modest storefront on Carmine Street in New York’s Greenwich Village, and the film touches on obsessions that have been popping up, like fragrant weeds, in [...]

  • Will SmithNickelodeon Kids' Choice Awards, Show,

    Will Smith Joins Jaden to Perform 'Icon' at Coachella

    Parents just do understand the importance of Coachella. Jaden Smith was joined in the Sahara tent Friday night by father Will for a performance of “Icon” — as Instagrammed by the proud papa. The footage of Will Smith rapping was shot by Jaden, who turns his smartphone camera around just long enough to photobomb his [...]

More From Our Brands

Access exclusive content