You will be redirected back to your article in seconds

Bob Moses Headlines a Chill Music and Food Experience in Baja’s Wine Country

When Mexico City DJ, journalist and music show host Alejandro Franco first toured the scenic countryside of Baja California’s Valle de Guadalupe wine country with his friend, Tijuana resident and Nortec Collective musician Pepe Mogt, he said, “We have to have a big party here.”

Just a few years later, the Guadalupe Valley Wine, Food and Music Festival is gearing up for its third edition on Sept. 15, Mexico’s Independence Day, when some 1,500 people will gather at Decantos Winery to eat, drink and dance. But while festivals like Coachella seem to get bigger and bigger, the Guadalupe Valley festival is designed to stay intimate.

The valley is about a two hour drive from San Diego, and the area just outside of Ensenada is fast becoming a culinary hotspot and popular wine-tasting destination. Chefs from L.A. and Mexico create dishes that are made to complement the music, and the $200 ticket price include.

In addition to the Canadian electronic duo Bob Moses, the bill includes Museum of Love from LCD Soundsytem’s Pat Mahoney, Mexico’s Titán, Patterns from Costa Rica, and DJ Tennis, who is also a chef.

Why the Valle de Guadalupe? “I fell in love immediately with the region, which is so distinctive and special,” says Franco, who is also the founder of Commonsense Records.

The festival attracts music lovers from Mexico City as well as Southern California. Franco says he thinks of the region as “las Californias” — a one country state of mind that combines the Baja peninsula with Northern and Southern Caifornia to combat “political posturing from both sides.”

Franco says that with the present challenges both countries are facing, especially at the borders, “The best thing is to celebrate our differences, take advantage of our similarities and invest in both cultural arms.”

He created the festival as a contrast to the massive events that provide amazing production, but without a truly personal experience.

At events like Coachella, Outside Lands and Arroyo Seco Weekend, curated food offerings have become an important way to lure festivalgoers and provide a more upscale experience apart from the hot dogs and bad beer of the past. “We want people to experience festivals in a new way, where food is great, not only a commodity and wine, crafted beer and mezcal are an experience, not only a business,” Franco says.

Notable chefs from Mexico set for this year’s fest include Alfonso Cadena of La Leche in Puerto Vallarta and Carbon Cabron in Cabo; David Castro Hussong of Fauna at Bruma Valle de Guadalupe, Adria Marnia making locally-inspired desserts, Dante Ferrero roasting a whole cow, and Luis Moreno seving local lamb.

From Los Angeles, Guelaguetza’s Bricia Lopez and Rodolfo Castellanos will serve up Oaxacan specialties and E.P. & L.P.’s Louis Tikaram brings grilled Baja yellowtail.

The DJ hopes the festival will “touch every single person attending through what we love the most: amazing food, the best wines of a new Mexican wave and a magical music selection that has been painstakingly curated over several months.”

More Music

  • Dylan O'Brien, Justin Theroux, Angela Bassett,

    Travis Knight on Getting the Call to Direct ‘Bumblebee’: ‘Did You Guys Get The Right Number?’

    “Bumblebee” director Travis Knight admits he couldn’t believe it when Paramount Studios and producer Lorenzo di Bonaventura called him two years ago, asking him to helm the upcoming “Transformers” movie. “My initial question was, ‘Did you guys get the right number?'” Knight joked at Sunday’s premiere of “Bumblebee” at the Chinese Theater in Los Angeles. “You’ve seen [...]

  • Eddie Lazarus Sonos

    Sonos Hires Tribune General Counsel Eddie Lazarus as Chief Legal Officer

    Smart speaker maker Sonos has hired former Tribune exec Eddie Lazarus as its new chief legal officer. Lazarus will be in charge of all legal, regulatory, compliance and SEC reporting issues, among other things. Prior to joining Sonos, Lazarus worked as general counsel and chief strategy officer for Tribune Media. Before that, he was chief of [...]

  • Fyre Festival

    Netflix to Release Fyre Festival Documentary Next Month, Debuts Trailer

    The Fyre Festival is a gift that keeps on giving for video streaming services, as Netflix today announced a documentary about the disastrous 2017 festival, which collapsed before it even started and landed its organizer, Billy McFarland, a six-year prison sentence. “Fyre” will be directed by Chris Smith, who helmed last year’s documentary “Jim & Andy: [...]

  • Tom DeLonge

    Tom DeLonge Paranormal Series 'Strange Times' in Development at TBS (EXCLUSIVE)

    Former Blink-182 member Tom DeLonge left the hugely successful band in 2015 in part to explore other opportunities, including his interest in aliens and the paranormal. His passion resulted in the acclaimed graphic novel, “Strange Times,” which is now being turned into a series for TBS. The series, which Variety can exclusively announce is being [...]

  • NinjaThe Game Awards, Show, Microsoft Theater,

    Ninja: Drake Made Gaming Cool

    Tyler “Ninja” Blevins is in a car headed to some sort of taping when we speak by phone. He can’t tell me where he’s headed, but even if he could, he might not exactly know. Life for the world’s most famous video gamer is at times too busy, too fantastical to completely take in. When Variety [...]

  • Rhapsody, Sony Music to Launch Spotify

    Rhapsody, Sony Music to Launch Spotify Competitor in Japan

    Rhapsody and Sony Music Entertainment today announced a partnership to launch what they describe as the first on-demand, high-resolution streaming music service in Japan. Rhapsody International is providing its “Powered by Napster” platform including a set of systems, tools and APIs to allow SMEJ to quickly launch and bring its on-demand service to market. The service, [...]

More From Our Brands

Access exclusive content