×
You will be redirected back to your article in seconds

Broadway Box Office: These Shows Could Use Some Tony Attention

Harry Potter and the Cursed Child,” “Frozen,” and “Mean Girls” are ready to make a splash in the 2018 Tony nominations Tuesday morning — but those shows hardly need attention from the Tony Awards to draw big crowds. It’s softer-selling productions like “SpongeBob SquarePants” that could stand to get a much-needed boost at the Broadway box office.

In the wake of rave reviews, “Harry Potter” ($1,886,079) stepped up almost 50% compared to its opening week the previous frame and landed at No. 3 in the Top 10 — and the show still wasn’t hitting its real heights, due to comps for Tony nominators and second-night press. New musicals “Frozen” ($1,684,280) and “Mean Girls” ($1,457,577)? They, too, would do just fine without the noms they’re likely to land.

The critical favorite in the new musical category, and widely considered the frontrunner for the trophy, is “The Band’s Visit” ($908,565), and that one’s also looking strong, especially for a quiet, modestly scaled musical without a big brand name behind it. Still, a hefty haul at the nominations could help push the show back up to the million-plus weekly grosses it was posting earlier in its run.

But it’s “SpongeBob SquarePants” ($543,228), which earned some surprising affection from the critics but has had trouble turning ticketbuyers’ heads, that could really use the attention that Tony noms could bring. “SpongeBob” seems the most likely candidate to score the fourth spot in the new musical race, and an acting nomination seems certain for star Ethan Slater; a nod for the eclectic score, from a crowd of high-profile musicians, might well happen, too. Meanwhile, Jimmy Buffett musical “Escape to Margaritaville” ($626,379) could also use the spotlight that nominations might give it.

Based on the reviews, Donna Summer bio-musical “Summer” might not get much attention in the nominations. But who needs it? “Summer” ($1,055,612) topped $1 million for the first time, even in a week that accommodated the comps for its April 23 opening night. Another good sign: The production’s grosses have consistently built momentum every week it’s been running so far.

Among starry play revivals, “Three Tall Women” ($871,551) is already going strong, but seems poised to rise further on the strength of the nominations it’ll probably score; “The Iceman Cometh” ($824,595 for five paid performances) will only grow, too, after last week’s press performances and opening night. “Angels in America” ($921,368) is second only to “Harry Potter” on the list of top-selling plays, but it has room to grow, too, in the wake of nominations.

Overall Broadway sales last week slipped about $2 million to $35.3 million for 35 shows now playing. Attendance was down slightly to 305,422, or 89% of overall capacity.

More Legit

  • Dear Evan Hansen

    Broadway Cast Albums Find Fresh Footing With Hip New Sounds, Viral Outreach

    Mixtapes. YouTube videos. Dedicated playlists. Ancillary products. Viral marketing. Epic chart stays. These are things you expect to hear from a record label discussing Cardi B or Beyoncé. Instead, this is the new world of a very old staple, the Broadway original cast recording. Robust stats tell the tale: Atlantic’s “Hamilton” album beat the record [...]

  • Ali Stroker Oklahoma

    Ali Stroker on 'Oklahoma!': 'This Show Doesn’t Follow the Rules and That Is So Who I Am'

    Ali Stroker is no stranger to rewriting history. With her 2015 Broadway debut in “Spring Awakening,” she became the first actor in a wheelchair to perform on the Great White Way. Three years later, she’s back onstage in Rodgers and Hammerstein’s “Oklahoma!” as Ado Annie, the flirtatious local who splits her affections between a resident [...]

  • Hadestown Broadway

    'Hadestown': Inside the Musical's 12-Year Odyssey to Broadway

    “Hadestown’s” 12-year journey to Broadway was an odyssey in its own right.  Singer-songwriter Anaïs Mitchell’s buzzy musical, a folk-operatic retelling of the Greek myth of Orpheus, a musician who ventures to the underworld to rescue his fiancée, Eurydice, was in development for more than a decade before arriving on the New York stage. The show [...]

  • Elaine May in The Waverly Gallery

    Playwright Kenneth Lonergan on the Genius of His 'Waverly Gallery' Star Elaine May

    When Elaine May agreed to be in my play, “The Waverly Gallery,” naturally I was ecstatic. I had admired her as a director, writer, actor and sketch comedian since high school, when my friend Patsy Broderick made me listen to the album “Nichols and May Examine Doctors.” I didn’t know then that I had already seen Elaine’s [...]

  • Lisbeth R Barron Investment Banker

    Investment Banker Lisbeth R. Barron on How She Became a Broadway Deal Specialist

    If you want to get a deal done on Broadway, call Lisbeth R. Barron. Barron is a veteran investment banker who launched her own shingle, Barron Intl. Group, in 2015. She has brokered a slew of deals throughout her career — which has included stops at S.G. Warburg and Bear Stearns — involving companies and [...]

  • The Lion King Frozen Disney on

    Disney Theatrical Celebrates 25 Years on Broadway

    The Disney brand is known worldwide for its family-friendly entertainment with a flair for magic, music and spectacle, but when its adaptation of “Beauty and the Beast” hit Broadway in 1994, success wasn’t guaranteed. Variety’s positive review by Jeremy Gerard noted, “It will almost certainly be met with varying levels of derision by Broadway traditionalists.” [...]

  • The Prom Broadway

    'The Prom': How the Little Show That Could Found Its Way to the Tonys Dance

    Does a Broadway musical still count as an underdog if it’s got über-producer Ryan Murphy in its corner? It does if it’s “The Prom,” the labor of love from a team of Broadway veterans that’s carving out a place for itself as an original story on a street full of familiar titles and well-known brands. [...]

More From Our Brands

Access exclusive content