×
You will be redirected back to your article in seconds

Xbox’s Phil Spencer Talks ‘Synergy’ With Game Pass and Project xCloud

Xbox’s Phil Spencer took the stage recently at the Barclays Global Technology, Media and Telecommunications Conference in San Francisco to discuss Microsoft’s Project xCloud. During the talk, he noted that the team is indeed interested in implementing the Xbox Game Pass with the upcoming cloud-based platform.

Project xCloud, revealed in October, is Microsoft’s new global game streaming technology that can run on devices paired with an Xbox Wireless Controller via Bluetooth, playable also via touch controls. The ultimate goal with Project xCloud is to bring Game Pass to every device, said Spencer, who elaborated on this a bit during his talk.

The subscription-based Game Pass, which allows players access to an abundance of new and classic Xbox titles for a recurring fee each month, will be instrumental in letting players on various devices access the vast library of Xbox games available to them. Microsoft will be focusing on cloud-based gaming efforts going forward, with Spencer stating that Project xCloud will first be focused on Android phones first, because there are “over a billion Android phones on the planet” and “it’s a place that the content that we’ve natively built up over the past decades on our platform hasn’t been able to reach.”

Spencer explained further that the company will utilize “multiple business models” that work with streaming, using media like music and video as examples. “[…] you can look at Project xCloud and you can look at something like Game Pass, and you can see there’s natural synergies,” he said.

“It’s all about how we reach 2 billion gamers,” Spencer said. “If you build the market around a couple hundred million people that are going to own a game console or a high-end gaming PC, then your business model diversity can actually narrow because your customers are narrow.”

More Gaming

  • DF-10193 – L-R: Ben Hardy (Roger Taylor),

    'Bohemian Rhapsody' Leads MPSE Golden Reel Awards for Sound Editing

    “Bohemian Rhapsody” followed up love from Cinema Audio Society sound mixers with a pair of honors at the Motion Picture Sound Editors’ 66th annual Golden Reel Awards Sunday night. The musical biopic scored wins for dialogue and ADR as well as sound editing in a musical. The film is nominated for sound editing at the Oscars [...]

  • Netmarble Operating Profit Nearly Halved in

    Netmarble Operating Profit Nearly Halved in 2018

    Korea’s foremost mobile game publisher Netmarble experienced a 43.5% decrease in operating profit in the fourth quarter of 2018, a 59% drop year-over-year, the company announced in its financial report. While Netmarble’s releases “Lineage 2 Revolution,” “Marvel Future Fight,” “Marvel Contest of Champions,” and “Cookie Jam” have steadily performed in North American and Japanese markets [...]

  • The Razer Game Store Is Closing

    Razer Game Store Closing Feb. 28, Less Than Year After Launch

    The Razer Game Store will close on February 28 at 1am PST, the company announced in a blog post. This comes less than a year after its launch last April. The shutdown is part of “the company’s realignment plans,” according to Razer. “It has been a privilege for us to recommend and deliver great digital [...]

  • GTA Online

    America's Biggest Labor Federation Asks Game Developers to Unionize

    A leading figure from America’s biggest labor organization penned an open letter to game developers encouraging unionization across the games industry. AFL-CIO secretary-treasurer Liz Shuler took to Kotaku with a post that asks workers in the games industry to fight for adequate pay, sensible work hours, and against toxic work conditions. “We’ve heard the painful [...]

  • Take on the Demogorgon in 'Stranger

    Take on the Demogorgon in 'Stranger Things' Dungeons and Dragons Set

    Hasbro will release a “Stranger Things” inspired Dungeons & Dragons starter set this spring, according to a press release. The starter kit has everything players need to start playing Dungeons & Dragons: A “Stranger Things” adventure book, a rulebook, five character sheets, six dice, a Demogorgon figure, and an additional, paintable Demogorgon figure. The starter kit will [...]

  • Tencent Wants to Bring 'Apex Legends'

    Tencent Wants to Bring 'Apex Legends' to China (Report)

    Tencent Holdings is in talks with Electronic Arts to distribute the publishers’ “Apex Legends” in China as of Friday, according to a “person with direct knowledge of the matter” the South China Morning Post reported. Tencent, video game industry giant, already distributes top battle royale games “Fortnite” and “PlayerUnknown’s Battlegrounds” in China. While Tencent is [...]

  • Pokemon Go

    Proposed 'Pokémon Go' Lawsuit Settlement May Remove Poké Stops, Gyms

    A proposed settlement in the class action lawsuit against “Pokémon Go” developer Niantic could remove or change a number of Poké Stops and Gyms in the popular augmented reality game. The proposed settlement was filed in a California court on Thursday and applies to anyone in the U.S. who owns or leases property within 100 meters [...]

More From Our Brands

Access exclusive content