×

‘The Walking Dead: Our World’ AR Mobile Game Hits $8 Million in Two Months

AR mobile game “The Walking Dead: Our World” reached the $8 million in worldwide revenue according to mobile market analyst Sensor Tower. In just under two months (55 days to be exact), the game has been downloaded over 1.7 million times.

Americans have contributed more than any other country to “The Walking Dead: Our World’s” revenue, with about 40% of the worldwide spending coming from US players. Germany is next up, with 14% of contributed revenue coming from its citizens.

“The Walking Dead: Our World” is meant to take a slice of that sweet, sweet demand for augmented reality games currently dominated by Niantic’s “Pokemon Go,” which, despite releasing in 2016 recently experienced a resurgence, with active usage up by 35% this month.

It’s intimidating to take on “Pokemon Go” but with the daily revenue reportedly at $2.5 million for the mobile game, you can see why developers are anxious to give it a go.

Unlike “Pokemon Go,” “The Walking Dead: Our World” potentially has less mass appeal because the violent content isn’t as accessible for young players. Instead of catching adorable Pokemon set against a real-world backdrop, the game populates your surroundings with walkers to take on. The game is a bit violent for mass appeal and, let’s be honest, with the incredible amount of “The Walking Dead” iterations out right now, players could be experiencing a bit of walker fatigue at this point.

Still, $8 million is an impressive amount in less than two months when not stacked against mobile game behemoths like “Pokemon Go” or “Fortnite’s” mobile version, which made over $25 million in its first month.

A more appropriate comparison might be “Jurassic World Alive,” another AR mobile game which had 7.6 million downloads at roughly the two-month mark. Ludia’s dinosaur game passed the $25 million revenue mark by its third month, with 50% of spending coming from US players, according to Sensor Tower.

“The Walking Dead: Our World” is free to download and play on the Google Play Store and on Apple’s App Store, with optional in-app purchases.

More Gaming

  • Frank Pearce - Blizzard Entertainment

    Blizzard Co-Founder Frank Pearce Exits After 28 Years

    Frank Pearce, one of the three co-founders of game developer Blizzard Entertainment, is leaving the company. The announcement of Pearce’s exit comes less than a year after president Michael Morhaime, another Blizzard co-founder, left the company. J. Allen Brack, executive producer of “World of Warcraft,” took over the position as president of Blizzard. “The time [...]

  • Fortnite Battle Royale

    How 'Fortnite' Fans Can Earn Loot by Watching YouTube Videos

    Epic Games and YouTube have teamed up with a special offer for “Fortnite” players — giving players of the popular battle-royale game rewards when they watch “Fortnite”-premiered content on the video platform. The catch: You have to watch at least 20 minutes of “Fortnite” special content or live esports broadcasts to receive the loot. Under [...]

  • Google Stadia Pro to Include 1

    Google’s Stadia Game Streaming Service to Include Free Monthly Game

    Google has been busy sharing additional details about its upcoming game streaming service Stadia, clearing up some confusion in the process. Stadia’s pro subscription tier, which will cost $10 per month, won’t be a Netflix-type subscription service. However, subscribers will get free games at the rate of about a title per month. That’s according to [...]

  • The Lion King

    'Lion King' VFX Supervisor Rob Legato to Keynote at the 2019 View Conference

    Rob Legato, visual effects supervisor of “The Lion King,” “The Addams Family” co-director Conrad Vernon and Baobab Studios’ co-founder and chief creative officer Eric Darnell, director of the VR studio’s Emmy- and Annie-winning VR short “Crow: The Legend,” are rounding out the keynote speakers at this fall’s 20th edition of the View Conference in Turin, [...]

  • Nintendo Switch

    Nintendo Releases Updated Switch With Better Battery

    Nintendo just refreshed its wildly successful Switch game console, but the company isn’t giving existing Switch owners many reasons to upgrade: The renewed game console comes with a better battery that guarantees up to 9 hours of game play, while otherwise sticking with the same design and features of the original Switch. The new model [...]

  • Spotify logo is presented on a

    U.S. Consumers to Spend $26 Billion on Music, Video Subscriptions This Year

    U.S. consumers are expected to spend a combined $26 billion on music and video subscription services this year, according to new estimates from the Consumer Technology Association. That’s up from $20.4 billion in 2018, and nearly twice the amount spent on such services in 2017. Propelled by the continued success of Apple Music and Spotify, [...]

  • Gears 5 - Xbox Game Studios

    'Gears 5' Will Exclude Smoking Depictions After Concerns Raised by Youth Anti-Tobacco Org (EXCLUSIVE)

    “Gears 5,” the forthcoming installment in the “Gears of Wars” third-person shooter game franchise, will be a smoke-free establishment. The game, set for Sept. 10 release, comes from Xbox Game Studios and game developer The Coalition. The decision to remove all smoking references from “Gears 5” came after not-for-profit anti-smoking organization Truth Initiative approached Turner, [...]

More From Our Brands

Access exclusive content