×
You will be redirected back to your article in seconds

United Talent Agency Acquires Esports Companies Press X and Everyday Influencers

United Talent Agency (UTA) is expanding its foothold in the video game industry. The talent agency just acquired two esports companies — talent agency Press X and management company Everyday Influencers — it announced on Wednesday.

The acquisitions will add 90 top esports athletes and streamers to UTA’s portfolio, including “League of Legends” stars Aphromoo and sOAZ, along with streamers Imaqtpie, Pokimane, and Disguised Toast. This reportedly makes UTA the only talent and entertainment company currently representing both esports talent and streamers, as well as game developers.

“As we identify and adopt early trends within the digital ecosystem, we recognized that the acquisition of Press X and Everyday Influencers would be a forward-looking opportunity for us,” said UTA CEO Jeremy Zimmer. “The gaming sector is projected to reach over $135 billion this year and esports and streaming are critical components of any strategy for growth. For UTA, these categories are complementary to our existing gaming practice and our business overall.”

UTA’s games division navigates publishing deals, employment contracts, intellectual property deals, and more. With Press X and Everyday Influencers, it will now offer a wider range of opportunities for clients like endorsements, book deals, and speaking tours. Some of its clients include “BioShock” creator Ken Levine, BioWare general manager Casey Hudson, Klei Entertainment, Big Huge Games, Panache Digital Games, Moon Studios, and “Her Story” creator Sam Barlow.

UTA Portraits in Beverly Hills, CA on Friday, May 2, 2014 (Alex J. Berliner/ABImages)
CREDIT: Alex J. Berliner

Press X and Everyday Influencers co-founder Damon Lau will head UTA’s newly minted esports group and report to UTA Games head Ophir Lupu (above) and UTA Ventures head Sam Wick. Attorneys for UTA included entertainment partner David Eisman and associate Allison Hunter of Skadden, Arps, Slate, Meagher & Flom. Ned Sherman at Manatt, Phelps & Phillips negotiated on behalf of Press X and Everyday Influencers

This is the most recent UTA expansion. Previous UTA endeavors pushed into music, broadcast news, and live speaking. Earlier this year, UTA acquired one of the leading electronic music agencies, Circle Talent Agency, following the acquisition of the Greater Talent Network, one of the most influential speaker’s bureaus, in the fall of last year.

Attorneys and advisors for Everyday Influencers and Press X included counsel and director Ned Sherman and partner Sarah Chambless of Manatt, Phelps & Phillips.

More Gaming

  • 'God of War' Wins Six G.A.N.G.

    'God of War' Wins Six G.A.N.G. Awards, Including Audio of the Year

    Sony Santa Monica’s “God of War” won a total six of awards at the 17th annual Game Audio Network Guild (G.A.N.G.) Awards held at the Moscone Center in San Francisco Thursday night. The Norse-themed action-adventure game won audio of the year, music of the year, sound design of the year, best cinematic cutscene audio, best [...]

  • 'Vampire: The Masquerade - Bloodlines' Sequel

    'Vampire: The Masquerade - Bloodlines' Sequel Coming in 2020

    Paradox Interactive has announced a sequel to cult RPG “Vampire: The Masquerade – Bloodline” is currently in the works, with plans for a release in 2020. “Bloodlines 2” will see players take on the role of a fledgling vampire in the first-person stealth game, inhabiting a world of vampiric clans and political factions fighting to [...]

  • Epic Game Store Redesign, User Reviews,

    Epic Game Store Redesign, User Reviews, Gifting Inbound

    Epic Game Store is getting a redesign, user reviews, gifting, and much more over the coming year, the company announced during a talk at the Game Developers Conference Thursday. The talk kicked off with Epic Games outlining the store’s “core values.” Sergey Galyonkin, Epic Game Store’s director of publishing strategy, said those values are: a [...]

  • Hands-On With Nintendo Switch's Mixed Bag

    Hands-On With Nintendo Switch's Mixed Bag Labo VR Kit

    Nintendo is making a virtual reality headset … Well, Nintendo is making you make a VR headset out of cardboard. Announced earlier this month, the Nintendo Labo VR Kit is the fourth set in the company’s line of creativity minded Labo products, where players build their own “Toy-Con” controllers, then use them to play games [...]

  • Epic Talks Exclusives, Tencent, 'Metro' Backlash

    Epic Talks Exclusives, Tencent, 'Metro' Backlash

    After a short talk about the brief history and planned future for Epic Games Store, the people behind the service opened their GDC talk up to a packed room filled with developers. And those present didn’t hold back. They asked about how Epic would deal with porn in the store, if investor Tencent had any [...]

  • To Survive, ‘EverQuest’ Must Honor Past,

    To Survive, ‘EverQuest’ Must Honor Past, Embrace Future

    ‘EverQuest’ is 20 years old this year. Twenty-five expansions later, multiple spinoffs, a full sequel, and two high profile cancelations after its March 1999 release, the landmark MMO is still a regular destination for its most stalwart players. The tale of ‘EverQuest’s’ evolution is told in the original release’s technical requirements: Windows 95, 32 MB [...]

  • GameStop Appoints George Sherman as CEO

    GameStop Appoints George Sherman as CEO

    Video game retailer GameStop has appointed George Sherman as its new chief executive officer, effective Apr. 15, it announced on Wednesday. Sherman replaces Shane Kim, who’s served as interim CEO since May 2018. Shane, a former Xbox executive, took over the role after Michael Mauler resigned after just three months on the job. He reportedly [...]

More From Our Brands

Access exclusive content