You will be redirected back to your article in seconds

Google’s Plan to Tackle Games Industry in the Works (Report)

Google is making plans to break into the games industry by offering a games streaming service and possibly hardware, according to a report from Kotaku.

Now that Google has infiltrated so much of society (it even has its own verb!) by way of search engines, internet browsers, email, and mobile devices, the conglomerate is looking ahead to new avenues for growth. The games industry seems like a natural choice for the tech company to attempt to conquer.

Right now, any games industry domination is simply in the planning stages, according to “five people who have either been briefed on Google’s plans or heard about them secondhand,” Kotaku reports.

So what’s the plan? Apparently a games streaming service is top of the agenda. There have been whispers about the project, codenamed Yeti, since February of this year when The Information reported it. Yeti could “work either on Google’s Chromecast or possibly a Google-made console still being developed, according to people with knowledge of the project,” that article states.

The biggest advantage of this streaming service is that it would lower the barrier of entry price for PC gamers, as the hard work of graphics rendering would be offloaded to computers in Google’s system, allowing the person using the streaming service to play even if their computer is not up to the hardware specifications typically needed for the game. Of course, this would still require a strong internet connection. Fingers crossed that the eventual announcement also comes with news of Google Fiber coming to more cities.

Kotaku sources also stated that Google held several meetings with game developers during E3 2018, possibly trying to get the developers to make their games available on Yeti, or perhaps attempting to “buy development studios entirely.”

At this time, even less information is available on any hardware plans Google has in the works. While some might speculate that Google could attempt to take on Microsoft and Sony by offering a competitive console, it seems also likely that they could just offer a simple system ideal for streaming with Yeti.

Google did not immediately respond to Variety’s request for comment.

Recently, we have seen hints that this era is the beginning of the end of the console wars. Last week, Nintendo and Xbox advertised their cross-play partnership with the “Minecraft” Switch/Xbox One trailer. And Microsoft VP Phil Spencer’s recent interview with Variety hinted that the future of gaming is more about the player experience regardless of what system they play on, rather than trying to get players to purchase one console over another. If Google wants to succeed in the games industry, it would seem that Yeti is going to be the key to success.

Popular on Variety

More Gaming

  • The Game Awards

    The Game Awards 2019 Nominees: 'Death Stranding,' 'Control' Lead the Field (Full List)

    The Game Awards 2019 unveiled nominations for this year’s event, led by Hideo Kojima’s epic “Death Stranding” with nine nods and Remedy/505 Games’ “Control” with eight nominations. This year’s Game of the Year nominees, in addition to “Control” and “Death Stranding,” are “Super Smash Bros. Ultimate,” “Resident Evil 2,” “Sekiro: Shadows Die Twice” and “The [...]

  • Google Stadia

    Google Stadia Reviews: Game-Streaming Service Not Ready for Primetime

    The first takes on Google Stadia, the internet giant’s new game-streaming service that debuts Nov. 19, are out. And the consensus is that Stadia is needed more time in the oven before it was served up to the gaming crowd. Google’s big promise with Stadia is that players can access top-tier game titles without a [...]

  • Game Awards OrchestraThe Game Awards, Show,

    Game Awards 2019 to Play on 53 Cinemark Screens Alongside 'Jumanji: The Next Level'

    This year’s Game Awards, recognizing the top video games, creators and esports of 2019, is coming to the silver screen. In a three-way partnership, the Game Awards, Cinemark Theatres and Sony Pictures are teaming on a superticket program pairing the Dec. 12 live simulcast of the 2019 Game Awards in 53 Cinemark locations with a [...]

  • John Carmack John Carmack, Chief Technical

    Oculus CTO John Carmack to Step Down

    One of the driving forces behind Facebook’s virtual reality efforts is leaving his post: Oculus CTO John Carmack announced Wednesday afternoon that he was transitioning to a “consulting CTO” role this week, and devote most of his time to new challenges outside of the company. “I will still have a voice in the development work, [...]

  • Magic Leap Raising Another Funding Round

    Magic Leap Is Raising Another Big Funding Round

    Augmented reality startup Magic Leap is raising even more money. The company is currently in the process of raising its Series E round of funding, a spokesperson told Variety on Monday. Magic Leap previously raised around $2.6 billion, including $280 million from NTT Docomo in April. “Magic Leap is in the midst of a significant [...]

  • terminator vr

    VRstudios Launches 'Terminator' VR Experience at Dave & Buster's (EXCLUSIVE)

    Just in time for the launch of the new “Terminator: Dark Fate” movie, Dave & Buster’s is getting a “Terminator: Guardian of Fate” virtual reality experience, courtesy of VRstudios. The experience, which features the voice of Linda Hamilton as Sarah Connor, is launching at 130 Dave & Buster’s locations across the U.S. Just like previous [...]

  • Death Stranding

    'Death Stranding': How PlayStation Tackled the Unique, Mysterious Marketing Campaign

    There are a few reasons why “Death Stranding” might seem like a marketing slam dunk. It’s the first game from Hideo Kojima, the video game legend behind the “Metal Gear” series, since 2015, and also the first since he reformed his Kojima Productions into an independent studio, partnered with Sony Interactive Entertainment. It boasts Hollywood [...]

More From Our Brands

Access exclusive content