×

HTC: ‘Ready Player One’ Boosted Interest in VR in China

People who watched the Steven Spielberg movie “Ready Player One” had more desire to buy or upgrade a virtual reality headset than those who hadn’t seen it, HTC China president Alvin Wang Graylin said on Twitter Wednesday.

“@readyplayerone has significantly positive impact on intent for VR purchase in next 12 months,” he wrote.

Graylin presented his findings this past week during a talk on iQIYI, an online video platform based in Beijing that some call “The Chinese Netflix.” Based on a recent Chinese market survey, he added, casual VR users predominantly use the device to watch video, especially on mobile, while “premium” users on PC or all-in-one devices prefer to play video games.

Ready Player One,” which is based on the novel by author Ernest Cline, is a dystopian sci-fi tale about gamers competing for control of a virtual world. Jefferies equity analyst Mark Lipacis told Variety prior to its launch that since VR is heavily featured throughout the movie, “Ready Player One” could spark interest in the market.

“We believe that the movie will drive sales of VR headsets that require high-performance GPUs [graphics processing units] from chip-makers Nvidia and AMD,” he wrote in a research note. “‘Ready Player One’ has the potential to appeal to an electronics-game savvy audience that is motivated to have a more immersive experience.”

The film has earned more than $500 million since its release on March 29. An estimated $200 million came from China alone. The film took in around $61 million during its opening in the Chinese market, and it’s now the 10th-largest earner for Warner Bros. in that country.

It’s earned more than $120 million domestically.

More Gaming

  • 'Bloodstained: Ritual of the Night' Has

    'Bloodstained: Ritual of the Night' Has Lots of Post-Launch DLC Planned

    “Bloodstained: Ritual of the Night,” the spiritual successor to Koji Igarashi’s Castlevania series, officially releases on Steam, GOG.com, PS4, and Xbox One on Jun. 18. It comes to Nintendo Switch a week later on Jun. 25. Publisher 505 Games has big plans for the side-scroller after its launch, and shared what downloadable content fans can [...]

  • Someone playing fortnite a computer gameVideo

    World Health Organization Making Final Decision on Gaming Disorder This Weekend

    The World Health Organization (WHO) is making its final decision on whether or not to classify video game addiction as a disorder on Saturday, May 25, a spokesperson told Variety. The 72nd World Health Assembly is currently underway in Geneva, Switzerland. It’s the decision-making body of the WHO, and it’s attended by delegations from member [...]

  • Nominees Announced for 2019 BitSummit Awards

    Nominees Announced for 2019 BitSummit Awards

    The Japan Independent Games Aggregate (JIGA) announced the nominees for the 2019 BitSummit Awards on Friday. BitSummit is an annual festival celebrating independent video games and developers based in Japan. Founded in 2012, it’s become Japan’s premier indie gaming event, drawing thousands of visitors each year. It takes place the weekend of Jun. 1 at [...]

  • League of Legends Esports to Release

    League of Legends Esports to Release Premium Viewing Option

    League of Legends Esports has a new Pro View premium experience which will allow viewers to watch esports matches from the individual pro players’ perspective, the company announced Friday. The Pro View Package will be available for the Summer Split of the League Championship Series (LCS) as well as the League European Championship (LEC). In [...]

  • Microsoft's Project xCloud Rollout Hits 13

    Microsoft's Project xCloud Rollout Hits 13 Regions, Capcom, Paradox Testing

    Microsoft’s take on cloud-gaming — an approach to game development and deployment that theoretically makes games playable on any system without the need for porting — continues its rollout, with the company on Friday detailing work they’re doing with developers Capcom and Paradox Interactive. Project xCloud now has custom server blades at Azue datacenters in [...]

  • 'Sonic the Hedgehog' Pushed Back Due

    'Sonic the Hedgehog' Movie Pushed Back to 2020 Due to Character Design Changes

    Paramount Pictures is pushing its “Sonic the Hedgehog” movie back three months, from Nov. 8 to Valentine’s Day. The delay follows fan criticism over the appearance and design of the titular blue hedgehog — particularly his teeth and lean legs. Director Jeff Fowler tweeted that it was “taking a little more time to make Sonic [...]

  • 'Mortal Kombat 11,' 'League of Legends'

    'Mortal Kombat 11,' 'League of Legends' Dominate Global Digital Games

    The world’s top-earning digital games for last month include “Mortal Kombat 11,” “League of Legends,” and “Fortnite Battle Royale,” according to a report from SuperData released Tuesday. The ranking of top grossing games for the month of April 2019 is split into three groups: PC, console, and mobile. The massively popular “League of Legends,” a [...]

More From Our Brands

Access exclusive content