×
You will be redirected back to your article in seconds

‘PUBG Mobile’ Revenue Tripled Since Introducing the Royale Pass

PUBG Mobile’s” revenue have tripled since introducing its premium Royale Pass last month, according to market intelligence company Sensor Tower.

The game has made about $22 million since the Royale Pass went live on Jun. 19, Sensor Tower said. That’s an increase of 190% compared to the estimated $7.6 million it grossed between May 16 and Jun. 18. Players are now spending about three times as much per day in “PUBG Mobile” as they did before the Royale Pass launch. App Store and Google Play users are spending an average of approximately $650,000 per day worldwide, compared to the $220,000 per day they spent in the preceding period.

Last month, Sensor Tower said “PUBG Mobile” revenue rose 365% the week the Royale Pass debuted, reportedly earning $6.1 million gross worldwide on both iOS and Android. The game earned an average of $1.3 million in the three weeks before that.

“What’s more, ‘PUBG Mobile’ hasn’t made less than $450,000 per day since the introduction of the Royale Pass, whereas before it never grossed more than $343,000 per day,” Sensor Tower said. “Since the launch of the Royale Pass, the game has grossed as much as $1.1 million per day, reaching that high point on June 21, two days after the pass went live.”

The Royale Pass awards prizes to players who complete challenges and gain ranks each season. There are currently two versions — a free one and an elite one that costs $9.99. Players with the Elite Pass get access to missions that give more points and rewards for each rank. It’s similar to “Fortnite’s” Battle Pass, which helped Epic Games make over $1 billion in the last year. Psyonix is debuting its own version this summer for its vehicular soccer game “Rocket League,” while “Call of Duty: Black Ops 4” is getting a Black Ops Pass this October.

While “PUBG” and “Fortnite” didn’t invent the concept — season passes have been around the gaming industry for years — their success is clearly inspiring other game publishers to implement similar business models in their titles.

More Gaming

  • 'Operencia' Developers Gamify Their Own Eastern

    'Operencia' Developers Gamify Their Own Eastern European Mythology

    They say the best stories come from truth, things you personally relate to. For Zen Studios, the minds behind first-person role-playing game ‘Operencia: The Stolen Sun’, that meant taking their own country’s mythology and transforming into a fantasy world. “It’s all based around Central European mythology, Zen Studios is based in Hungary. So a lot [...]

  • 'Crash Team Racing Nitro-Fueled' Includes Remastered

    'Crash Team Racing Nitro-Fueled' Includes Remastered 'Crash Nitro Kart' Content

    “Crash Team Racing Nitro-Fueled” bringing the classic kart racer back with remastered content from the original “Crash Nitro Kart.” “Nitro-Fueled” will include all thirteen of “Crash Nitro Kart’s” original tracks, which have been updated to match the “CTR” experience. In addition, remastered karts, battle arenas, and battle modes from “Crash Nitro Kart” will be included [...]

  • 'Observation' Brings Artificial Intelligence Thriller to

    'Observation' Brings Artificial Intelligence Thriller to PS4 on May 21

    “Observation,” the upcoming title from “Untold Stories” developer No Code, will launch for PlayStation 4 and PlayStation VR players on May 21. “Observation” is a sci-fi thriller uncovering what happened to Dr. Emma Fisher and her crew, as seen through the lens of the station’s artificial intelligence S.A.M. Players take on the role of S.A.M., [...]

  • PSVR's 'Blood & Truth' Hits May

    PSVR's 'Blood & Truth' Hits May 28

    “Blood & Truth,” the PlayStation VR action thriller set in modern-day London, hits the PlayStation 4 and its VR headset on May 28, PlayStation announced during its State of Play video Monday evening. The game focuses on Ryan Marks, an elite Special Forces soldier who is on a dangerous mission to save his family from [...]

  • 'Five Nights at Freddy's VR: Help

    'Five Nights at Freddy's VR: Help Wanted' Comes to PSVR This Spring

    “Five Nights at Freddy’s VR: Help Wanted” is making the jump to virtual reality via PlayStation VR this spring. In the new virtual reality installment of the jump scare-laden horror game, you’ll try to survive levels from the original games in addition to “all-new nightmares,” Sony announced during the presentation. This is the first time [...]

  • Dungeon Crawler 'ReadySet Heroes' Coming 2019

    Dungeon Crawler 'ReadySet Heroes' Coming 2019

    Sony revealed “ReadySet Heroes,” a new dungeon crawler coming to PlayStation 4, on Monday. The announcement came as a part of Sony’s first ever State of Play broadcast. Described as a fast-paced multiplayer game, the twist for this dungeon crawler is that as you are making your way through the dungeon, so is another team. [...]

  • 'Iron Man VR' Coming to PlayStation

    'Marvel's Iron Man VR' Coming to PlayStation VR in 2019

    “Marvel’s Iron Man VR” is coming to PlayStation VR this year, it was announced during Monday’s State of Play presentation. In a cinematic video shown during the presentation, we see the player take on the point of view of Tony Stark from inside of the Iron Man suit, as he flies through the air and [...]

More From Our Brands

Access exclusive content