You will be redirected back to your article in seconds

PUBG Corp. Details Its Five-Year Plan for ‘PlayerUnknown’s Battlegrounds’ Esports

PUBG Corp. revealed its future plans for “PlayerUnknown’s Battlegrounds” esports on Tuesday during a PUBG Global Invitational 2018 (PGI 2018) pre-event media day. It wants to build a solid structure for the battle royale game’s esports system over the next five years through ongoing investment and a philosophical commitment, PUBG Corp. CEO Changhan Him explained.

That structure includes encouraging broad-based participation in amateur events, hosting regional leagues with external partners across each region, and holding a world championship event each year, the company explained.

The global esports economy is expected to grow 38% year-on-year to $905.6 million in 2018, according to market intelligence company Newzoo. The majority of that money (77%) will come via sponsorships, advertising, media rights, and content licensing. Newzoo also predicts consumer spending on tickets and merchandise will reach $96 million this year, while game publishers like PUBG Corp. will invest an estimated $116 million into the esports industry through partnership deals.

PUBG Corp. wants to create an esports business model that’s self-financed and sustainable. It will help teams financially via prize purses, merchandise, and in-game digital content with revenue share opportunities.The first revenue-sharing initiative begins this week during PGI 2018 with a set of custom in-game hoodie cosmetic items designed for the twenty finalist teams. The hoodies will go on sale for a limited time for $9.99 USD each.

The company also said it wants to ensure consistency in rules and format of worldwide competitions, including point metrics, in-game settings, and more to give pro players a universal rule set regardless of where they play.

Additionally, PUBG Corp. wants to improve the viewing experience for esports fans. It’s adopting a real-time API to drive stronger storytelling during matches, and it’s investing heavily in improving the game’s esports UI and spectator system. Fans can check out some of these changes, along with team-dedicated feeds, during PGI 2018, which takes place Jul. 25-29 in Berlin. Anyone who wants to watch or attend the event can find more information on the official website.

More Gaming

  • Netflix Claims 'Fortnite' Is a Bigger

    Netflix Claims 'Fortnite' Is a Bigger Competitor Than HBO

    It may be mostly gamesmanship, but Netflix says it’s not really focused on rival streaming-video services from Amazon, Hulu, Disney, WarnerMedia or other big players as much as improving its own service to win share of consumers’ attention. “We compete with (and lose to) ‘Fortnite’ more than HBO,” Netflix told investors in its quarterly letter [...]

  • 'Power Rangers: Battle For The Grid'

    'Power Rangers' Is Getting a Cross-Platform Fighting Game

    “Power Rangers: Battle for the Grid” is a new cross-platform fighting game from Hasbro, Lionsgate, and developer nWay. The game, which brings the iconic Power Rangers back for a new video game entry, gathers new and classic Rangers and villains together for team battles that utilize a new streamline combat system. Described as an “easy [...]

  • Sega Developer Rieko Kodama to Receive

    Sega Developer Rieko Kodama to Receive GDCA Pioneer Award

    Veteran game developer Rieko Kodama will receive this year’s pioneer award at the 19th annual Game Developers Choice Awards, the event’s organizers announced on Thursday. Kodama will be recognized for her contributions to the gaming industry during a career that’s spanned more than three decades, including her work on some of Sega’s most beloved classics [...]

  • Watch The Latest 'Anthem' Weapons-Focused Livestream

    Watch the Latest 'Anthem' Weapons-Focused Live Stream Here

    BioWare is hosting its latest “Anthem” livestream on Thursday, with a lengthy presentation on the game’s selection of weapons. The stream, which can be viewed on Twitch, begins at 1 p.m. PST/4 p.m. EST and will feature game director Jonathan Warner as well as lead producers Michael Gamble and Ben Irving. The two will explore [...]

  • Ronda Rousey to play Sonya Blade

    Ronda Rousey to Voice Sonya Blade in 'Mortal Kombat 11'

    Famed fighter Ronda Rousey is the voice of Sonya Blade in the upcoming “Mortal Kombat 11,” NetherRealm Studios revealed via livestream on Thursday. In a trailer announcing her new role, a Rousey-faced Sonya Blade swaggers through a group of armed special forces and toward Skarlet, the katana-wielding redhead first seen in the 2011 release of [...]

  • 'Mortal Kombat 11' Reveal Introduces New

    'Mortal Kombat 11' Gameplay, Fatalities, New Mechanics

    Creator Ed Boon took to the stage during Thursday’s “Mortal Kombat 11” community reveal event to debut the first footage of the game. The event kicked things off with a heated match between Scorpion and returning character Baraka. The game will include familiar returning characters as well as new faces. The first seven characters revealed [...]

  • Hikaru Utada to Perform 'Kingdom Hearts'

    Hikaru Utada to Perform 'Kingdom Hearts' Songs in PlayStation VR

    PlayStation VR owners can catch a special performance from Japanese-American singer-songwriter Hikaru Utada starting on Friday, Jan. 18, according to the PlayStation Blog. Filmed at the Yokohama Arena, the “Hikaru Utada Laughter in the Dark Tour 2018 – ‘Hikari’ & ‘Chikai’ – VR” features two songs from the “Kingdom Hearts” franchise — “Simple and Clean” [...]

More From Our Brands

Access exclusive content