×
You will be redirected back to your article in seconds

‘Pokémon Go’ Earning $2.5 Million Daily Since Trading Update (Report)

“Pokémon Go” is having a bit of a resurgence. Players are spending an average of $2.5 million per day in the popular augmented reality app since it introduced Pokémon trading on June 19, according to market intelligence company Sensor Tower.

The app was generating approximately $1.8 million in daily revenue on average in the 60 days leading up to the update, Sensor Tower said. Since then, players have spent about $700,000 more each day. That’s a 39% increase over the previous two months.

Trading allows two people to swap Pokémon as long as they’re both level 10 and physically nearby each other. Each trade costs a certain amount of Stardust (the in-game currency). If a Pokémon is Legendary, Shiny, or not in one person’s Pokédex, the players must complete a Special Trade. Special Trades can only be done once per day and require the players to have a Friendship Level of Great Friend or above.

Friendship Level is the other big feature introduced in the June 19 update. Players can increase it by exchanging gifts or fighting in gyms together.

Now that summer is ending in the U.S., Sensor Tower said it’s worth watching to see what impact cooler months will have on spending. “Then again, Niantic has signaled that proper player versus player gameplay is inbound by the end of the year, something we’ve long held is what’s necessary to propel player spending back to the levels seen at the game’s launch,” said Sensor Tower head of mobile insights Randy Nelson. “With only four months left in 2018, we’ll know its effect soon enough.”

Popular on Variety

More Gaming

  • Fortnite-Season-X-Out-of-Time

    'Fortnite' Goes Dark: A Masterful Marketing Stroke by Epic Games

    On Sunday, “Fortnite” — the most popular game on Earth right now — without warning, imploded into darkness. At around 2 p.m. ET on Oct. 13, a meteor in Season 10 of “Fortnite” that had been biding its time set off a cataclysmic chain reaction that sucked up everything on the the island and eventually [...]

  • Hearthstone video game

    Blizzard Reinstates Hong Kong Gamer's Prize but Reaffirms Censure of His Speech

    Major U.S. gaming firm Blizzard Entertainment has reduced its punishment for a professional gamer who shouted a slogan in support of Hong Kong’s pro-democracy protests. But the company doubled down on its verdict about the inappropriateness of his conduct. In a Chinese language-only message on its official social media, Blizzard stated that it would “resolutely [...]

  • Activision Blizzard

    Activision Blizzard Stock Recovers From Hong Kong Fallout

    Activision Blizzard saw its stock recover Friday despite continued backlash over its decision to punish a “Hearthstone” player for publicly siding with Hong Kong’s pro-democracy protesters. The company’s share price was up more than 2% Friday, closing at $54.82. Activision had been in the spotlight ever since Ng Wai Chung, a player of its “Hearthstone” [...]

  • Mixer Co-Founders Leave Microsoft's Twitch Competitor

    Microsoft’s Mixer Streaming Service Loses Its Two Co-Founders

    Microsoft’s Twitch competitor Mixer has lots its two co-founders: Both Matt Salsamendi and James J. Boehm, who co-founded the startup that eventually became Mixer in 2011, have both left the company over the past 2 weeks. The departure comes just a few weeks after Mixer poached famed video game streamer Ninja from Amazon’s Twitch. Salsamendi [...]

  • Trump-Twitch-channel

    Donald Trump Is Now on Amazon's Twitch Streaming Service

    Donald Trump has joined Twitch, the game-focused live-streaming service, apparently in an effort to widen his unfiltered 2020 reelection messaging as the embattled U.S. president faces a fast-moving impeachment inquiry. Trump’s first Twitch broadcast was from his campaign rally Thursday in Minneapolis, where among other targets he lashed out at Rep. Ilhan Omar (D-Minn.), Somali [...]

  • Jest to Impress Cartoon Network Virtual

    New In-House VR Program Helps Cartoon Network Artists Add a Virtual Dimension

    Teams of animators and artists from across Cartoon Network’s numerous properties are getting the chance to expand into virtual reality storytelling via the company’s pilot program, Journeys VR. The work of the first three teams — including experiences based on action, nature and comedy — was unveiled to global audiences Oct. 1 on Steam and [...]

More From Our Brands

Access exclusive content