You will be redirected back to your article in seconds

PETA’s ‘Kitten Squad’ Becomes Second-Most Downloaded Free Game on Switch

The number two best-selling free-to-play title on Nintendo Switch is an action-adventure arcade game from … PETA?

Kitten Squad” on Switch surpassed 100,000 downloads less than a week after its launch on May 10, PETA told Variety, and it’s holding steady as the second-most downloaded F2P Switch title on the eShop.

It’s one of the first F2P titles on Nintendo’s new hybrid console. A so-called “advocacy game” where up to four people can fight evil robots and liberate orcas, sheep, cows, and elephants from imprisonment, PETA said its missions are inspired by real-world exposés that uncovered animal abuse, including baby elephants being held captive by the Ringling Bros. circus, calves being torn away from their mothers on a dairy farm, and sheep being beaten on wool farms, as documented at shearing facilities in Australia, the U.S., and Argentina.

“What we think is really interesting is how untapped the Switch game market is for brands — and how PETA was the first brand of any kind to release a free game,” a PETA spokesperson told Variety via email. “We think it’s truly a unique marketing strategy and given the results, one that has already paid off. Given that people will continue to search for free games and ours will show up we’ll continue to have free advertisement right on the Nintendo Switch platform.”

“Kitten Squad” originally came out on PlayStation 4 in 2015. The Switch version will launch in the European market soon. There are also PC and mobile ports. The game has been downloaded more than 1.3 million times across all platforms.

More Gaming

  • Loot Crate Launches Loot Play Digital

    Loot Crate Launches Loot Play Digital Game Subscription Service

    The number two best-selling free-to-play title on Nintendo Switch is an action-adventure arcade game from … PETA? “Kitten Squad” on Switch surpassed 100,000 downloads less than a week after its launch on May 10, PETA told Variety, and it’s holding steady as the second-most downloaded F2P Switch title on the eShop. It’s one of the […]

  • Behaviour Interactive Expanding to Chinese Games

    Behaviour Interactive Expanding to Chinese Games Market Thanks to Gaea

    The number two best-selling free-to-play title on Nintendo Switch is an action-adventure arcade game from … PETA? “Kitten Squad” on Switch surpassed 100,000 downloads less than a week after its launch on May 10, PETA told Variety, and it’s holding steady as the second-most downloaded F2P Switch title on the eShop. It’s one of the […]

  • 'For Honor: Marching Fire' Launch Trailer

    'For Honor: Marching Fire' Launch Trailer Showcases New Warriors

    The number two best-selling free-to-play title on Nintendo Switch is an action-adventure arcade game from … PETA? “Kitten Squad” on Switch surpassed 100,000 downloads less than a week after its launch on May 10, PETA told Variety, and it’s holding steady as the second-most downloaded F2P Switch title on the eShop. It’s one of the […]

  • Facebook’s Instant Games Expands to Include

    Facebook’s Instant Games Expands to Include Groups, Lite App, Monetization

    The number two best-selling free-to-play title on Nintendo Switch is an action-adventure arcade game from … PETA? “Kitten Squad” on Switch surpassed 100,000 downloads less than a week after its launch on May 10, PETA told Variety, and it’s holding steady as the second-most downloaded F2P Switch title on the eShop. It’s one of the […]

  • Psyonix Preparing for 'Rocket League' Crossplay

    Psyonix Preparing for 'Rocket League' Crossplay on PlayStation 4

    The number two best-selling free-to-play title on Nintendo Switch is an action-adventure arcade game from … PETA? “Kitten Squad” on Switch surpassed 100,000 downloads less than a week after its launch on May 10, PETA told Variety, and it’s holding steady as the second-most downloaded F2P Switch title on the eShop. It’s one of the […]

  • 'PUBG' Teases Upcoming Halloween Game Event

    'PUBG' Teases Creepy-Clown, Bandaged-Nurse For Halloween Game Event

    The number two best-selling free-to-play title on Nintendo Switch is an action-adventure arcade game from … PETA? “Kitten Squad” on Switch surpassed 100,000 downloads less than a week after its launch on May 10, PETA told Variety, and it’s holding steady as the second-most downloaded F2P Switch title on the eShop. It’s one of the […]

  • 'Walking Dead' Oral History: Inside the

    'The Walking Dead' Video Games: An Oral History

    The number two best-selling free-to-play title on Nintendo Switch is an action-adventure arcade game from … PETA? “Kitten Squad” on Switch surpassed 100,000 downloads less than a week after its launch on May 10, PETA told Variety, and it’s holding steady as the second-most downloaded F2P Switch title on the eShop. It’s one of the […]

More From Our Brands

Access exclusive content