×
You will be redirected back to your article in seconds

Activision Blizzard Partners With Nielsen to Track Esports Brands

Video game publisher Activision Blizzard announced Monday it’s teaming up with global measurement and data analytics company Nielsen to track and value esports brand investments across the company’s multiple leagues and titles.

Nielsen will use the same methodology it uses to track traditional sports brands to assess brand exposure in Activision Blizzard esports events across different titles, formats, and geographic locations. It will start with Blizzard Entertainment’s Overwatch League, Overwatch World Cup, and Overwatch Contenders this year, along with Activision’s Call of Duty World League. It will then expand to other esports programs in 2019.

The global esports economy will grow to an estimated $906 million this year, according to research company Newzoo. The majority of this revenue (77%) will come from endemic and non-endemic brands investing in the industry directly via sponsorships and advertising, and indirectly via media rights and content licenses. Newzoo estimates brands will spend $694 million in 2018, a 48% increase from last year.

“As esports continues to mature and reach its potential as a stand-alone business, we’re determined to lead the way and develop best practices for brands and advertisers,” said Pete Vlastelica, CEO of Activision Blizzard Esports Leagues. “We’re excited to partner with the most experienced and respected measurement service in Nielsen and continue building on our foundation of the best esports leagues in the world.”

More Gaming

  • Schell Games' 'Until You Fall' Is

    Schell Games' 'Until You Fall' Is VR Sword Fighting Game

    Schell Games revealed its latest project, a “magic-infused” VR sword fighting game known as “Until You Fall.” The upcoming title will find players mastering their own combat style as they take on humanoid creatures, monsters, and a variety of other threats. Roguelike elements ensure that they’ll still make progress, however, even if they happen to [...]

  • Red Hook Studios Is Working on

    Red Hook Studios Is Working on a 'Darkest Dungeon' Sequel

    Lovecraftian role-playing game “Darkest Dungeon” is officially getting a sequel, developer Red Hook Studios revealed on Tuesday. “In the howling darkness of the end, men will become monsters,” the reveal trailer states. “But hope will ride with those courageous enough to carry the flame.” The video shows a snowy, mountainous landscape and six characters from [...]

  • Tim Schafer14th British Academy Games Awards,

    Double Fine Next Game After 'Psychonauts 2' Likely a 'Not Sequel'

    Tim Schafer isn’t yet talking about what game will come next for Double Fine Productions following the release of “Psychonauts 2,” but he has some general ideas. “We’re doing a sequel right now and I have an urge to make a not sequel,” he told Variety during a recent interview. The problem, he went on, [...]

  • Paradox Interactive Had Its 'Best Year

    Paradox Interactive Had Its 'Best Year to Date' in 2018

    Video game publisher Paradox Interactive just had its “best year to date,” CEO Ebba Ljungerud said during a financial results report on Tuesday. The company had its best income quarter in Q4 2018, despite not releasing any new games during that time. Revenues increased 51% to 336.9 million SEK (about $36 million USD) compared to [...]

  • 'PUBG Mobile' x 'Resident Evil 2'

    'PUBG Mobile' x 'Resident Evil 2' Debut 'Zombie: Survive Till Dawn' Crossover Event

    “Resident Evil 2” meets “PUBG Mobile” with the portable battle royale’s new gameplay mode “Zombie: Survive Till Dawn,” available now. The new collaboration between the mobile iteration of “PUBG” and the survival horror hit “Resident Evil 2” launched on Tuesday, featuring three days and two nights of in-game time all rolled up into one 30-minute [...]

  • ELeague - street-fighter-v

    'Street Fighter V's' Next Opponent Is … 'Puzzle & Dragons'

    “Street Fighter V: Arcade Edition” has a new opponent — the popular match-3 puzzle game “Puzzle & Dragons,” developer GungHo Online Entertainment announced on Monday. The Street Fighter V: Arcade Edition Collab is already underway and ends on March 3. During this time, players can make their way through three brand new “Puzzle & Dragons” [...]

  • Fortnite Battle Royale

    Epic Games Suing Organizers of Disastrous 'Fortnite' Festival

    Epic Games is suing the organizers behind a U.K. “Fortnite” festival that happened over the weekend, according to Epic Games. Fortnite Live Norwich was billed as the “Fortnite” event of the year. The two-day festival advertised outdoor laser tag, a climbing wall, archery, and more. Tickets started at £12, with wristbands for unlimited access going [...]

More From Our Brands

Access exclusive content