×
You will be redirected back to your article in seconds

Nexon Invests in Former EA Exec Patrick Söderlund’s Game Development Studio

Nexon is the sole strategic equity investor in Patrick Söderlund’s new venture, Embark Studios, the company announced Thursday.
In addition to the investment, Nexon will serve as the global publisher for Embark’s new titles.
Söderlund, a former executive of Electronic Arts, hasn’t revealed much about what types of games Embark will, well, be embarking on in the future. But, he is enthusiastic about the new company’s potential.
“I believe games are on the cusp of changing radically, thanks to new technologies,” said Söderlund. “Connected players, big data, speech recognition, cloud computing, advanced AI and more will open up new play, enabling developers to build a wider range of experiences, and for players to create and contribute. Embark is a group of veteran creators eager to move beyond current play experiences into the future.”
Söderlund was also nominated to serve on Nexon’s Board of Directors, which will be ratified at next year’s shareholder meeting.
Embark, a Stockholm-based studio, will develop new types of games and online worlds to explore using streaming, cloud capabilities, and artificial intelligence technologies, according to a press release. The studio will also create its own “technology platform” for the new offerings it has planned, the press release stated.
Owen Mahoney, President and CEO of Nexon, also commented on the investment.
“While the online games business is very large, it is still just getting started,” said Mahoney. “Today we sit at a major inflection point, with highly advanced AI technology, dynamic provisioning of computational power from the cloud, and new user interface options now offered by multiple vendors and at consumer-level price points. What remains scarce is the ability to make deeply engaging online virtual worlds that appeal to a broad global audience that can grow for many years. The formation of Embark represents one of the most exciting developments for the future of online games.”
Mahoney also expressed that Nexon looks forward to inviting Söderlund to its board.
“Online games are the center of the media industry, already bigger than movies,” Mahoney explained. “Our Board and management believe that it’s appropriate to have a game developer on our Board of Directors, especially one as capable and thoughtful as Patrick.”

More Gaming

  • Netflix Claims 'Fortnite' Is a Bigger

    Netflix Claims 'Fortnite' Is a Bigger Competitor Than HBO

    It may be mostly gamesmanship, but Netflix says it’s not really focused on rival streaming-video services from Amazon, Hulu, Disney, WarnerMedia or other big players as much as improving its own service to win share of consumers’ attention. Related Watch the Latest 'Anthem' Weapons-Focused Live Stream Here EA 'Fully Committed' to Making More 'Star Wars' [...]

  • 'Power Rangers: Battle For The Grid'

    'Power Rangers' Is Getting a Cross-Platform Fighting Game

    “Power Rangers: Battle for the Grid” is a new cross-platform fighting game from Hasbro, Lionsgate, and developer nWay. Related Watch the Latest 'Anthem' Weapons-Focused Live Stream Here EA 'Fully Committed' to Making More 'Star Wars' Games The game, which brings the iconic Power Rangers back for a new video game entry, gathers new and classic [...]

  • Sega Developer Rieko Kodama to Receive

    Sega Developer Rieko Kodama to Receive GDCA Pioneer Award

    Veteran game developer Rieko Kodama will receive this year’s pioneer award at the 19th annual Game Developers Choice Awards, the event’s organizers announced on Thursday. Related Watch the Latest 'Anthem' Weapons-Focused Live Stream Here EA 'Fully Committed' to Making More 'Star Wars' Games Kodama will be recognized for her contributions to the gaming industry during [...]

  • Watch The Latest 'Anthem' Weapons-Focused Livestream

    Watch the Latest 'Anthem' Weapons-Focused Live Stream Here

    BioWare is hosting its latest “Anthem” livestream on Thursday, with a lengthy presentation on the game’s selection of weapons. Related Watch the Latest 'Anthem' Weapons-Focused Live Stream Here EA 'Fully Committed' to Making More 'Star Wars' Games The stream, which can be viewed on Twitch, begins at 1 p.m. PST/4 p.m. EST and will feature [...]

  • Ronda Rousey to play Sonya Blade

    Ronda Rousey to Voice Sonya Blade in 'Mortal Kombat 11'

    Famed fighter Ronda Rousey is the voice of Sonya Blade in the upcoming “Mortal Kombat 11,” NetherRealm Studios revealed via livestream on Thursday. Related Watch the Latest 'Anthem' Weapons-Focused Live Stream Here EA 'Fully Committed' to Making More 'Star Wars' Games In a trailer announcing her new role, a Rousey-faced Sonya Blade swaggers through a [...]

  • 'Mortal Kombat 11' Reveal Introduces New

    'Mortal Kombat 11' Gameplay, Fatalities, New Mechanics

    Creator Ed Boon took to the stage during Thursday’s “Mortal Kombat 11” community reveal event to debut the first footage of the game. Related Watch the Latest 'Anthem' Weapons-Focused Live Stream Here EA 'Fully Committed' to Making More 'Star Wars' Games The event kicked things off with a heated match between Scorpion and returning character [...]

  • Hikaru Utada to Perform 'Kingdom Hearts'

    Hikaru Utada to Perform 'Kingdom Hearts' Songs in PlayStation VR

    PlayStation VR owners can catch a special performance from Japanese-American singer-songwriter Hikaru Utada starting on Friday, Jan. 18, according to the PlayStation Blog. Related Watch the Latest 'Anthem' Weapons-Focused Live Stream Here EA 'Fully Committed' to Making More 'Star Wars' Games Filmed at the Yokohama Arena, the “Hikaru Utada Laughter in the Dark Tour 2018 [...]

More From Our Brands

Access exclusive content