×
You will be redirected back to your article in seconds

Worldwide Mobile Game Spending Grew to $26.6 Billion in First Half of 2018 (Analyst)

Mobile games spending grew 19% in the first half of 2018 to an estimated $26.6 billion worldwide, according to market intelligence company Sensor Tower. They now represent about 78% of the total money spent in apps across both the App Store and Google Play.

App Store mobile game spending reached $16.3 billion for the first two quarters of this year, growing 15% year-over-year, while Google Play spending reportedly rose 26% year-over-year to $10.3 billion. Game downloads reached 15 billion on Google Play globally during this time — up 10.3% — representing 77% of all new mobile game installs. Over on the App Store, meanwhile, downloads grew slightly more at 14.1%, reaching a total of 4.5 billion.

Tencent’s “Honor of Kings,” Mixi’s “Monster Strike,” and “Fate/Grand Order” from Sony Aniplex were the top three grossing mobile games worldwide across both stores in the first half of 2018, Sensor Tower said. The three most-downloaded mobile games were Tencent’s “PUBG Mobile,” “Helix Jump” from Voodoo,” and Kiloo’s “Subway Surfers.”

Overall, Sensor Tower said App Store and Google Play customers spent a combined $34.4 billion on apps in the first half of this year, an increase of 27.8% compared to the first half of 2017. Netflix was the highest grossing non-game app worldwide, followed by Tinder and Tencent Video. Meanwhile, first-time app installs grew 11.3% to approximately 51 billion. Facebook dominated worldwide downloads thanks to popular apps like WhatsApp, Messenger, Facebook, and Instagram.

Google Play app downloads grew by 13.1%, while the App Store grew 10.6%. But, Sensor Tower said Apple’s platform earned more than double the revenue of Google’s with fewer than half as many downloads.

More Gaming

  • ‘Metro Exodus’ Opens Up Post-Apocalyptic Russia

    ‘Metro Exodus’ Author On Film, Possible TV Series, Expansive New Game

    Since the launch of the post-apocalyptic survival first-person shooter “Metro 2033” in 2010, the series has kept its action confined to the tunnels running underneath Russia. “Metro Exodus,” due out next month, takes the gameplay to the surface for the first time, going above ground with sprawling levels against a changing backdrop of weather conditions [...]

  • Fortnite Battle Royale

    Massive 'Fortnite' Security Hole Allowed Hackers to Take Over Accounts, Eavesdrop on Calls

    “Fortnite” players were exposed to hackers who could control their accounts, purchase items through their credit cards, and even access their microphones to spy on conversations in homes, cybersecurity firm Check Point Software Technologies discovered in November. The company immediately alerted developer Epic Games, which tells Variety it fixed the massive security hole this month. “We [...]

  • Consumers Spent More Than $100B on

    Consumers Spent More Than $101B on Mobile Apps in 2018 (Analyst)

    Consumers spent about $101 billion on mobile apps in 2018, according to analytics company App Annie. Mobile games accounted for about 74% of the total consumer spending last year and was the fastest growing sector of the overall gaming market, beating consoles, PC/Mac, and handheld gaming, App Annie said in its “The State of Mobile [...]

  • Unity Game Maker

    Unity to Update Terms of Service Following Improbable Dispute

    Unity will be updating its terms of service on Wednesday, and will be hosting an AMA on Reddit “to help clear up outstanding questions,” a spokesperson told Variety. Unity CEO John Riccitiello and co-founder Joachim Ante will be participating in the AMA, scheduled for 10am PST in the r/unity3d subreddit. They will be answering from [...]

  • Roblox Launches Digital Civility Initiative in

    Roblox Launches Digital Civility Initiative in Push for Safety

    Popular game platform Roblox launched its Digital Civility Initiative on Tuesday. The initiative will be led by new hire Laura Higgins, who joined Roblox as its director of Digital Civility. Higgins has more than two decades of experience “managing and promoting social care and support services, as well as creating online safety and digital civility [...]

  • NBA, NBPA, and 2K Announce Global

    NBA, NBPA, and 2K Announce Global Partnership Extension

    The National Basketball Association (NBA), National Basketball Players Association (NBPA), and 2K announced a significant, long-term global partnership extension on Tuesday. The new agreement is based on the success of “NBA 2K,” the critically-acclaimed, top-selling NBA-based video game series that’s been running for nearly 20 years. The series has sold over 86 million units worldwide [...]

More From Our Brands

Access exclusive content