×

Worldwide Mobile Game Spending Grew to $26.6 Billion in First Half of 2018 (Analyst)

Mobile games spending grew 19% in the first half of 2018 to an estimated $26.6 billion worldwide, according to market intelligence company Sensor Tower. They now represent about 78% of the total money spent in apps across both the App Store and Google Play.

App Store mobile game spending reached $16.3 billion for the first two quarters of this year, growing 15% year-over-year, while Google Play spending reportedly rose 26% year-over-year to $10.3 billion. Game downloads reached 15 billion on Google Play globally during this time — up 10.3% — representing 77% of all new mobile game installs. Over on the App Store, meanwhile, downloads grew slightly more at 14.1%, reaching a total of 4.5 billion.

Tencent’s “Honor of Kings,” Mixi’s “Monster Strike,” and “Fate/Grand Order” from Sony Aniplex were the top three grossing mobile games worldwide across both stores in the first half of 2018, Sensor Tower said. The three most-downloaded mobile games were Tencent’s “PUBG Mobile,” “Helix Jump” from Voodoo,” and Kiloo’s “Subway Surfers.”

Overall, Sensor Tower said App Store and Google Play customers spent a combined $34.4 billion on apps in the first half of this year, an increase of 27.8% compared to the first half of 2017. Netflix was the highest grossing non-game app worldwide, followed by Tinder and Tencent Video. Meanwhile, first-time app installs grew 11.3% to approximately 51 billion. Facebook dominated worldwide downloads thanks to popular apps like WhatsApp, Messenger, Facebook, and Instagram.

Google Play app downloads grew by 13.1%, while the App Store grew 10.6%. But, Sensor Tower said Apple’s platform earned more than double the revenue of Google’s with fewer than half as many downloads.

More Gaming

  • Spotify logo is presented on a

    U.S. Consumers to Spend $26 Billion on Music, Video Subscriptions This Year

    U.S. consumers are expected to spend a combined $26 billion on music and video subscription services this year, according to new estimates from the Consumer Technology Association. That’s up from $20.4 billion in 2018, and nearly twice the amount spent on such services in 2017. Propelled by the continued success of Apple Music and Spotify, [...]

  • Gears 5 - Xbox Game Studios

    'Gears 5' Will Exclude Smoking Depictions After Concerns Raised by Youth Anti-Tobacco Org (EXCLUSIVE)

    “Gears 5,” the forthcoming installment in the “Gears of Wars” third-person shooter game franchise, will be a smoke-free establishment. The game, set for Sept. 10 release, comes from Xbox Game Studios and game developer The Coalition. The decision to remove all smoking references from “Gears 5” came after not-for-profit anti-smoking organization Truth Initiative approached Turner, [...]

  • Amazon Game Studios - Lord of

    Amazon Teams on 'Lord of the Rings'-Prequel Massively Multiplayer Game

    Amazon announced plans for a massively multiplayer online game set in J.R.R. Tokien’s Middle-earth — but in an era well before the events in “The Lord of the Rings.” Amazon Game Studios has teamed with Leyou Technologies, a Hong Kong-based games company. The companies will jointly develop the free-to-play game for PC and console platforms, [...]

  • Nintendo Switch Lite

    Nintendo Launches Switch Lite Handheld-Only Game System for $200

    Nintendo Switch is getting a cheaper, more colorful little sibling: Switch Lite, a device designed specifically to play Nintendo Switch games in handheld mode. The Switch Lite system is set to ship Sept. 20 at a suggested retail price of $199.99 — $100 less than the flagship Switch, which works in both handheld and TV-connected [...]

  • Walter Scopely Strictly Business Podcast

    Listen: How Scopely Turns TV Hits Into Video Game Gold

    “Star Trek,” “The Walking Dead” and “Wheel of Fortune” are more than just iconic TV brands; they’re the intellectual property powering mobile games on course to reach $100 million each. And they’re all produced by Scopely, a Los Angeles-based video game business led by co-CEO Walter Driver, who has made a specialty of adapting from [...]

  • Peter Ramsey

    'Spider-Verse' Co-Director Peter Ramsey to Speak at 2019 View Conference

    Peter Ramsey, who won an Oscar this year for co-directing the hit animated film “Spider-Man: Into the Spider-Verse,” has joined the long list of high-level speakers for the 2019 View Conference, which runs from Oct. 21-25 in Turin, Italy. “I’m delighted to announce that Peter Ramsey, who is the first African American director to win [...]

More From Our Brands

Access exclusive content