×
You will be redirected back to your article in seconds

Microsoft Is Working on Its Own Game Streaming, Netflix-Like Service

Microsoft is working on a game-streaming service that will deliver “console quality gaming on any device,” Phil Spencer, executive president of gaming at Microsoft, announced during Microsoft’s E3 press conference on Sunday.

“Gaming is now at its most vibrant,” he said. “In this significant moment we are constantly challenging ourselves about where we can take gaming next.”

He said that Microsoft is recommitting and harnessing the full breath of the company to deliver on the future of play. That includes experts in Microsoft research working on developing the future of gaming AI and the company’s cloud engineers building a game streaming network.

He added that the company is also in the midst of developing the architecture for the next Xbox consoles.

This year’s E3 has been a period surprisingly engrossed in the idea of turning what once was a physical goods, retail driven industry into something more akin to Netflix. Last week, Ubisoft founder Yves Guillemot told Variety that the ability to play games on essentially anything with a display by streaming the game from a server was going to reshape the entire face of gaming.

On Saturday, Electronic Arts unveiled just such a service. While still in development, EA said their cloud gaming initiative would allow people to play high-end games on mobile phones, on smart TVs and on low-end laptops like Chromebooks.

In the lead up to E3, Microsoft’s head of gaming Phil Spencer said that Microsoft was most interested in making sure games play well no matter what sort of device they are playing on, a hint that the company was investing in cloud gaming.

Popular on Variety

More Gaming

  • Apple Arcade

    Apple Officially Launches Apple Arcade Game Subscription Service

    Apple officially cut the ribbon for its new game subscription service Thursday: Priced $4.99 per month, Apple Arcade offers unlimited access to over 100 exclusive games. Apple Arcade was released alongside iOS 13, the latest version of Apple’s mobile operating system. Some of the titles available through the subscription package include “Lego Brawls” from Lego [...]

  • Venn co-founders

    VENN Raises $17 Million to Launch a Cheddar-like TV Network for Gaming

    Video game industry veterans Ariel Horn and Ben Kusin have raised a massive $17 million seed funding round to launch a new gaming-focused TV network called VENN. Short for Video Game Entertainment and News Network, VENN wants to mix esports with Twitch-style video game streaming and other gaming-related entertainment content when it launches in 2020. [...]

  • JoJo Siwa'The Angry Birds Movie 2'

    Nickelodeon Star JoJo Siwa Gets Her Own Dance-Tour Mobile Game (EXCLUSIVE)

    Fans of JoJo Siwa will be able to join the teen influencer’s dance squad on stage — virtually — in a new mobile game. In “JoJo Siwa — Live to Dance,” players will become part of the Nickelodon and YouTube star’s worldwide tour on her professional dance team and experience what it’s like to be [...]

  • Game Awards OrchestraThe Game Awards, Show,

    The Game Awards 2019 Sets December Date, Will Live-Stream Across 45 Platforms

    The Game Awards 2019, the fifth annual video game industry kudosfest, will be held Dec. 12 in Los Angeles and will be live-streamed for free again on more than 45 different platforms worldwide. The Game Awards is an annual celebration of video games and the people who make them, created and executive produced by Geoff [...]

  • HTC Vive Cosmos

    HTC Replaces HTC Vive With New $699 Vive Comos VR Headset

    HTC is getting ready to retire the headset that was central to its expansion into the virtual reality market 3 years ago: The company announced on Thursday that its new Vive Comos headset will effectively replace the original HTC Vive, which was first released in April of 2016. “It was time to upgrade our consumer [...]

  • Sohu logo

    China's Sohu Seeks Games Consolidation With $500 Million Bid for Changyou

    Sohu, one of China’s Internet pioneers, is offering to buy out its games subsidiary Changyou in a deal that values Changyou at $532 million. Both companies currently have their shares listed on NASDAQ, but if the deal goes ahead Changyou would lose its separate stock listing. Sohu, which has interests covering search, digital advertising and [...]

More From Our Brands

Access exclusive content