×

LeBron James Gets ‘NBA 2K19 20th Anniversary Edition’ Cover

The cover athlete for “NBA 2K19 20th Anniversary Edition” is LeBron James, three-time NBA champion and four-time NBA MVP, publisher 2K announced Tuesday morning.

The cover also includes a composition of words and phrases chosen by James for there special meaning to him, including: “Strive for Greatness,” “Driven,” and “Equality.”

“It’s humbling to be on the 20th anniversary cover of a game I’ve played and loved since I was a little kid,” James said in a statement. “We were able to do something really unique for the cover that represents everything that drives me and inspires me — from my family to where I come from and words I live by. I’m honored my journey can be part of this special time in 2K history and I’m excited for fans to see it.”

Fans who purchase the “NBA 2K19 20th Anniversary Edition” will receive the game four days early, beginning on Sept. 7.

“This year marks the 30th anniversary for the development team at Visual Concepts and the 20th for the NBA 2K series, so it was important to commemorate this milestone by partnering with the most iconic athlete of this generation in LeBron James,” Alfie Brody, vice president of marketing for NBA 2K, said in a statement. “LeBron’s carefully crafted wording on the NBA 2K19 20th Anniversary Edition cover encapsulate the passion and drive that have elevated him to all-time greatness
making him the perfect cover star.”

The NBA 2K19 20th Anniversary Edition includes the following digital items:
100,000 Virtual Currency;
50,000 MyTEAM points;
20 MyTEAM League Packs;
Sapphire LeBron James MyTEAM Card;
10 MyTEAM “20th Anniversary” Packs;
5 LeBron-themed murals for MyCOURT;
LeBron MyCOURT design;
LeBron Nike apparel capsule: Includes LeBron-themed shirts, hats, socks, jersey, and
hoodies;
LeBron Nike shoe collection: Includes 25 different pairs of LeBron’s signature shoes,
including the Lebron 15’s and 16’s!

Physical Items include:
LeBron NBA 2K19 poster;
NBA 2K sticker sheet;
Custom Wristband featuring LeBron’s chosen words.

The NBA 2K19 20th Anniversary Edition marks the second cover appearance for the 14-time NBA All-Star. James, currently playing in his 15th NBA season. Developed by Visual Concepts, the “NBA 2K19 20th Anniversary Edition” will be available
Sept. 7 in both digital and physical formats for $99.99 on Xbox One, PlayStation  4, Nintendo Switch, and digitally on Windows PC. The NBA 2K19 Standard Edition will be available for Xbox One, PlayStation 4 system, Nintendo Switch, and Windows PC platforms on Sept. 11.

Popular on Variety

More Gaming

  • Google Stadia Game Streaming Service Launching

    Google’s Stadia Game Streaming Service Will Launch Nov. 19

    Google hardware chief Rick Osterloh gave us an update on the company’s game streaming service Stadia during the company’s fall hardware event in New York Tuesday: Stadia will be available to the public on Nov. 19. Stadia promises to stream games directly from the cloud, with no need to buy a full-blown game console. Consumers [...]

  • Fortnite Chapter 2

    'Fortnite' Emerges From Black Hole With All-New Island in Chapter 2

    After its previous world was sucked into a black hole, “Fortnite” is back — with an all-new island featuring a map with 13 different locations. The latest installment of the free-to-play battle royale game, which publisher Epic Games calls the first season of “Fortnite” Chapter 2, went live early Tuesday at around 6 a.m. ET. [...]

  • Fortnite-Season-X-Out-of-Time

    'Fortnite' Goes Dark: A Masterful Marketing Stroke by Epic Games

    On Sunday, “Fortnite” — the most popular game on Earth right now — without warning, imploded into darkness. At around 2 p.m. ET on Oct. 13, a meteor in Season 10 of “Fortnite” that had been biding its time set off a cataclysmic chain reaction that sucked up everything on the the island and eventually [...]

  • Hearthstone video game

    Blizzard Reinstates Hong Kong Gamer's Prize but Reaffirms Censure of His Speech

    Major U.S. gaming firm Blizzard Entertainment has reduced its punishment for a professional gamer who shouted a slogan in support of Hong Kong’s pro-democracy protests. But the company doubled down on its verdict about the inappropriateness of his conduct. In a Chinese language-only message on its official social media, Blizzard stated that it would “resolutely [...]

  • Activision Blizzard

    Activision Blizzard Stock Recovers From Hong Kong Fallout

    Activision Blizzard saw its stock recover Friday despite continued backlash over its decision to punish a “Hearthstone” player for publicly siding with Hong Kong’s pro-democracy protesters. The company’s share price was up more than 2% Friday, closing at $54.82. Activision had been in the spotlight ever since Ng Wai Chung, a player of its “Hearthstone” [...]

  • Mixer Co-Founders Leave Microsoft's Twitch Competitor

    Microsoft’s Mixer Streaming Service Loses Its Two Co-Founders

    Microsoft’s Twitch competitor Mixer has lots its two co-founders: Both Matt Salsamendi and James J. Boehm, who co-founded the startup that eventually became Mixer in 2011, have both left the company over the past 2 weeks. The departure comes just a few weeks after Mixer poached famed video game streamer Ninja from Amazon’s Twitch. Salsamendi [...]

  • Trump-Twitch-channel

    Donald Trump Is Now on Amazon's Twitch Streaming Service

    Donald Trump has joined Twitch, the game-focused live-streaming service, apparently in an effort to widen his unfiltered 2020 reelection messaging as the embattled U.S. president faces a fast-moving impeachment inquiry. Trump’s first Twitch broadcast was from his campaign rally Thursday in Minneapolis, where among other targets he lashed out at Rep. Ilhan Omar (D-Minn.), Somali [...]

More From Our Brands

Access exclusive content