×
You will be redirected back to your article in seconds

‘League of Legends’ Developer Riot Signs Partnership With Mastercard

Mastercard is the first, exclusive global payment services partner for “League of Legends” esports events, it announced on Wednesday.

The credit card company’s multi-year deal with “LoL” developer Riot Games is the first of its kind, it said. The deal includes “LoL’s” three annual major esports tournaments: the mid-season invitational, the world championship, and the all-star event.

The two companies are now working on special in-game benefits for card holders, along with special ticketing programs. Mastercard’s first live-event fan activations take place at the League of Legends World Championship this fall in South Korea. Additionally, it also wants to package “Priceless” access and “one-of-a-kind experiences, helping esports fans get closer to everything they love about ‘League of Legends’ esports events.”

“League of Legends” first launched in 2009 and has 100 million players worldwide. It also has one of the most robust esports scenes in the gaming industry. The 2018 Mid-Season Invitational, which took place in June, had 19.8 million concurrent viewers at one point and 60 million unique viewers, according to LoL Esports. But, Riot is thinking of cutting its esports budget. In a Reddit post last month, it said it spends over $100 million annually on esports worldwide. If revenues don’t increase within the next three years, Riot’s budget will need to decrease by some amount.

“We’ve invested a ton into esports since we started hosting Worlds in 2011 and costs have increased dramatically since then as we’ve looked for ways to create more awesome local leagues (14 now) and international events (4), go to iconic venues (Madison Square Garden, Staples Center, Bird’s Nest, etc.), and generally look for ways to continue to impress you all and make an esport you can be proud of,” Riot said. “Now we’re out of ‘startup’ mode in a sense for esports: instead of just making esports happen and be awesome, we also want to focus on making this a financially sustainable endeavor that can last decades or more.”

“But we don’t want to continue to be in startup mode — we’re now a mature business and costs need to be more in line with revenue in the future: Now that we’ve built something awesome, we’re going to start exercising more discipline around holding ourselves to financial constraints as revenue continues to pick up.”

More Gaming

  • Analyst: 'Apex Legends' Declining Popularity Could

    Analyst: 'Apex Legends' Declining Popularity Could Hurt EA Stock

    Electronic Arts’ battle royale title “Apex Legends” is not a serious contender for Epic Games’ blockbuster “Fortnite” and it’s worth far less than its implied stock value, according to financial website Seeking Alpha. Interest in the game is fading, the website said, and since it makes up a substantial portion of EA’s stock valuation, the [...]

  • 'Fortnite' Teases Upcoming 'Avengers' Tie-In Event

    'Fortnite' Teases Upcoming 'Avengers' Tie-In Event

    The official “Fortnite” Twitter account is teasing a special “Avengers: Endgame” event for April 25, the day before the film debuts in theaters. The tweet depicted a “Fortnite” character holding Captain America’s iconic shield, though there weren’t additional details given about what the “FortniteXAvengers” mode or content may include. Previously, “Avengers: Infinity War” villain Thanos [...]

  • A still image from The Seven

    How Magic Leap, Video Games Are Defining Future of Royal Shakespeare Company

    At the Royal Shakespeare Company in Stratford upon Avon, Sarah Ellis has the difficult job of figuring out where theater of the 1500s fits into the 21st century. As Director of Digital Development, a title which might seem out of place in an industry ruled by live, human performances, Ellis represents a recent seachange on [...]

  • Hideo Kojima Tribeca Games Festival

    Hideo Kojima Discusses Cloud Gaming, Teases One 'Big Thing' For Streaming

    “Death Stranding” creator Hideo Kojima shared his thoughts on cloud gaming in a recent interview with Nikkei Business, noting that he has “one big thing” in mind for the service in the future. Kojima shared his views on 5G connectivity, the need for the industry to adapt to the unique challenges and features it could [...]

  • Raising Kratos Documents the Making of

    'Raising Kratos' Documents the Making of 'God of War'

    An upcoming documentary, “Raising Kratos” looks at the five year long effort that was the making of “God of War,” PlayStation revealed via an announce trailer on its YouTube channel on Saturday. The documentary reveal comes just after the one year anniversary of “God of War”. “Facing an unknown future, Santa Monica Studio took a [...]

  • “Mortal Kombat 11” game review

    Video Game Review: "Mortal Kombat 11"

    “Mortal Kombat 11” is like a slasher film, a bloody mess that evokes emotion in the same ways that the horror genre does—specifically, the more campy horror flicks. Developed by NetherRealm Studios, “Mortal Kombat 11” doesn’t try to scare players with jump scares or psychological horror, but is instead blatant in its unrestrained gore. NetherRealm [...]

  • Arc System Works and WayForward Revive

    Arc System Works and WayForward Revive Classic 'River City' IP

    Notable fighting game developer Arc System Works is teaming up with “Shantae and the Pirate’s Curse” developer WayForward to create a brand-new game based on the classic “River City” intellectual property, they announced on Friday. The new project is called “River City Girls.” While the two studios won’t release full details about the project until [...]

More From Our Brands

Access exclusive content