×
You will be redirected back to your article in seconds

‘Kim Kardashian: Hollywood’ Brings in $8 Million for Glu Mobile

Glu Mobile reported a 20% increase in revenue for its last quarter, due in large part to the money generated by “Kim Kardashian: Hollywood.”

“According to our estimates, Kim Kardashian app revenue saw a year-over-year increase of about 28% bringing in approximately $8.1 million in worldwide player spending during the quarter, up from $6.4 million in 2Q17,” states a report from mobile market research firm Sensor Tower.

Since its release four years ago, the mobile game has been performing well for Glu Mobile. For Q2 2018, “Kim Kardashian: Hollywood” accounted for about 9.7% of the developer’s in-app revenue, placing the game as its fourth most revenue-generating app behind “Covet Fashion,” “MLB Tap Sports Baseball 2018,” and “Design Home.”

Of those spending in “Kim Kardashian: Hollywood,” 70% were Americans and 75% were playing on an iPhone.

The mobile game offers players the chance to “create your own aspiring celebrity and rise to fame and fortune,” according to the Google Play Store description. The description also boasts “hundreds of style options” which translates to plenty of microtransaction revenue for Glu Mobile, as those cosmetic add-ons are, of course, not always free.

The mobile gaming market is big money these days, with estimated global spending at $26.6 billion for the first half of 2018. Some mobile developers are finding ways to get a bigger chunk of that revenue, as a portion of that money will go to the distributors— meaning Apple and Google.

Epic Games made headlines recently when it revealed “Fortnite” for Android would be swerving distribution via the Google Play Store, avoiding the 30% cut from Google and maintaining control over its premiere title.

Popular on Variety

More Gaming

  • Game Awards OrchestraThe Game Awards, Show,

    Game Awards 2019 to Play on 53 Cinemark Screens Alongside 'Jumanji: The Next Level'

    This year’s Game Awards, recognizing the top video games, creators and esports of 2019, is coming to the silver screen. In a three-way partnership, the Game Awards, Cinemark Theatres and Sony Pictures are teaming on a superticket program pairing the Dec. 12 live simulcast of the 2019 Game Awards in 53 Cinemark locations with a [...]

  • John Carmack John Carmack, Chief Technical

    Oculus CTO John Carmack to Step Down

    One of the driving forces behind Facebook’s virtual reality efforts is leaving his post: Oculus CTO John Carmack announced Wednesday afternoon that he was transitioning to a “consulting CTO” role this week, and devote most of his time to new challenges outside of the company. “I will still have a voice in the development work, [...]

  • Magic Leap Raising Another Funding Round

    Magic Leap Is Raising Another Big Funding Round

    Augmented reality startup Magic Leap is raising even more money. The company is currently in the process of raising its Series E round of funding, a spokesperson told Variety on Monday. Magic Leap previously raised around $2.6 billion, including $280 million from NTT Docomo in April. “Magic Leap is in the midst of a significant [...]

  • terminator vr

    VRstudios Launches 'Terminator' VR Experience at Dave & Buster's (EXCLUSIVE)

    Just in time for the launch of the new “Terminator: Dark Fate” movie, Dave & Buster’s is getting a “Terminator: Guardian of Fate” virtual reality experience, courtesy of VRstudios. The experience, which features the voice of Linda Hamilton as Sarah Connor, is launching at 130 Dave & Buster’s locations across the U.S. Just like previous [...]

  • Death Stranding

    'Death Stranding': How PlayStation Tackled the Unique, Mysterious Marketing Campaign

    There are a few reasons why “Death Stranding” might seem like a marketing slam dunk. It’s the first game from Hideo Kojima, the video game legend behind the “Metal Gear” series, since 2015, and also the first since he reformed his Kojima Productions into an independent studio, partnered with Sony Interactive Entertainment. It boasts Hollywood [...]

  • Activision Blizzard

    Activision Blizzard Shrugs off Hong Kong Uproar, Beats Q3 Earnings Expectations

    Controversy? What controversy? As Activision Blizzard reported its fiscal Q3 earnings Thursday afternoon, there was no mention at all of a recent backlash over the company’s controversial suspension of one of its players. Instead, executives celebrated better-than-expected results, and promised to more aggressively embrace mobile gaming. The gaming company generated $1.28 billion in sales in [...]

  • Niantic developer platform

    ‘Pokemon Go’ Maker Niantic Launches Developer Program, Announces $10M Creator Fund

    Niantic, the company behind games like “Pokemon Go,” “Ingress” and “Harry Potter: Wizards Unite,” began opening up its technology to third-party developers Wednesday, allowing them to build their own location-based augmented reality (AR) games and applications on top of its platform. Niantic is kickstarting these efforts with a $10 million fund for indie developers. The [...]

More From Our Brands

Access exclusive content