×
You will be redirected back to your article in seconds

‘Kim Kardashian: Hollywood’ Brings in $8 Million for Glu Mobile

Glu Mobile reported a 20% increase in revenue for its last quarter, due in large part to the money generated by “Kim Kardashian: Hollywood.”

“According to our estimates, Kim Kardashian app revenue saw a year-over-year increase of about 28% bringing in approximately $8.1 million in worldwide player spending during the quarter, up from $6.4 million in 2Q17,” states a report from mobile market research firm Sensor Tower.

Since its release four years ago, the mobile game has been performing well for Glu Mobile. For Q2 2018, “Kim Kardashian: Hollywood” accounted for about 9.7% of the developer’s in-app revenue, placing the game as its fourth most revenue-generating app behind “Covet Fashion,” “MLB Tap Sports Baseball 2018,” and “Design Home.”

Of those spending in “Kim Kardashian: Hollywood,” 70% were Americans and 75% were playing on an iPhone.

The mobile game offers players the chance to “create your own aspiring celebrity and rise to fame and fortune,” according to the Google Play Store description. The description also boasts “hundreds of style options” which translates to plenty of microtransaction revenue for Glu Mobile, as those cosmetic add-ons are, of course, not always free.

The mobile gaming market is big money these days, with estimated global spending at $26.6 billion for the first half of 2018. Some mobile developers are finding ways to get a bigger chunk of that revenue, as a portion of that money will go to the distributors— meaning Apple and Google.

Epic Games made headlines recently when it revealed “Fortnite” for Android would be swerving distribution via the Google Play Store, avoiding the 30% cut from Google and maintaining control over its premiere title.

More Gaming

  • China Stops Accepting Video Game Applications

    China Again Stops Accepting Video Game Applications Amid Approvals Backlog

    China’s top regulator has stopped accepting applications to monetize new video games as it processes a large backlog from a nine-month pause last year, reports say. The development smashes hopes of a return to business as usual after the resumption of approvals in December, and bodes continued trouble in the world’s largest gaming market. Typically, [...]

  • TwitchCon 2019 Returns To San Diego

    TwitchCon 2019 Returns To San Diego Convention Center With Fifth Annual Event

    Twitch’s community celebration event TwitchCon will be returning to San Diego for its fifth annual celebration this year in September. Twitch fans will descend upon the San Diego Convention Center on Sep. 27 through Sep. 29 as TwitchCon invites members of the Twitch livestream community, their fans, moderators, and developers, publishers, and brands to be [...]

  • Fortnite Battle Royale

    Epic Pulls 'Fortnite' Ads From YouTube After Child Predator Controversy

    Epic Games is no longer running “Fortnite” pre-roll ads on YouTube after it was discovered they were playing on videos alleged predators used to exploit children, according to The Verge. The developer has paused all of its pre-roll advertising, which plays before a video starts on the streaming platform, a spokesperson said. It also reached [...]

  • New Video Shows Off Vive Cosmos

    New Video Shows Off Vive Cosmos VR Controllers

    There’s still much to be learned about HTC’s Vive Cosmos — like release date, specs, and price — but Wednesday the company released a short teaser video giving a slightly better glimpse of the controllers in action. The new controllers look a bit like rival VR headset Oculus Rift’s Touch controller, though reversed in some [...]

  • 'Red Dead Online' Expands With New

    'Red Dead Online' Expands With New Modes, Weapons, and Clothing Items

    Rockstar Games’ “Red Dead Online” beta is expanding with new world enhancements, game modes, and more beginning in late February. On Feb. 26, the beta will be adding new Free Roam events, Showdown Modes, and races as part of its first official title update. Along with this content, Rockstar is adding new weapons, clothing, and [...]

  • Razer Cuts 30 Positions as Future

    Razer Cuts 30 Positions as Future of Mobile Division is Uncertain

    Razer cut about 30 positions, some from mobile and mobile gaming-related projects, in the process of the company’s realignment plans, according to Droid Life. The layoffs affected 2% of the company’s workforce, according to a response directly from Razer to Droid Life. While it is not completely clear which projects were shut down, some engineers [...]

  • Dara Ó Briain Returns to Host

    Dara Ó Briain Returns to Host British Academy Games Awards

    Comedian Dara Ó Briain will once again host the British Academy Games Awards, BAFTA announced on Wednesday. This will be Ó Briain’s ninth time hosting the ceremony, which takes place on Apr. 4. It will be held at Queen Elizabeth Hall on London’s Southbank for the first time ever. The Irish comedian is perhaps best [...]

More From Our Brands

Access exclusive content