×
You will be redirected back to your article in seconds

‘Kim Kardashian: Hollywood’ Brings in $8 Million for Glu Mobile

Glu Mobile reported a 20% increase in revenue for its last quarter, due in large part to the money generated by “Kim Kardashian: Hollywood.”

“According to our estimates, Kim Kardashian app revenue saw a year-over-year increase of about 28% bringing in approximately $8.1 million in worldwide player spending during the quarter, up from $6.4 million in 2Q17,” states a report from mobile market research firm Sensor Tower.

Since its release four years ago, the mobile game has been performing well for Glu Mobile. For Q2 2018, “Kim Kardashian: Hollywood” accounted for about 9.7% of the developer’s in-app revenue, placing the game as its fourth most revenue-generating app behind “Covet Fashion,” “MLB Tap Sports Baseball 2018,” and “Design Home.”

Of those spending in “Kim Kardashian: Hollywood,” 70% were Americans and 75% were playing on an iPhone.

The mobile game offers players the chance to “create your own aspiring celebrity and rise to fame and fortune,” according to the Google Play Store description. The description also boasts “hundreds of style options” which translates to plenty of microtransaction revenue for Glu Mobile, as those cosmetic add-ons are, of course, not always free.

The mobile gaming market is big money these days, with estimated global spending at $26.6 billion for the first half of 2018. Some mobile developers are finding ways to get a bigger chunk of that revenue, as a portion of that money will go to the distributors— meaning Apple and Google.

Epic Games made headlines recently when it revealed “Fortnite” for Android would be swerving distribution via the Google Play Store, avoiding the 30% cut from Google and maintaining control over its premiere title.

More Gaming

  • Gamers' Choice Awards Wraps With Solid

    How Gamers' Choice Awards Failed to Live Up to the Hype, Ended in Potential Lawsuit

    It was billed as the Oscars for the world of gaming, a live, televised video game award show from the creator of the Teen Choice Awards that would deliver an experience the producers described as “Golden Globe Awards combined with a bit of the VMAs and Teen Choice.” For performances, according to that original pitch [...]

  • ‘Artifact’ Gets Its First Major Update

    ‘Artifact’ Gets Its First Major Update

    The first major update for Valve’s collectible card game “Artifact” is now out, bringing two new decks, leaderboards, colorblind support, a chat wheel, and more. Update 1.1 introduces the mono black Dark Aggro deck and the mono blue Death From Above deck to “Artifact’s” The Call to Arms event, the first set of cards released [...]

  • Nick Eh 30, StoneMountain64

    CAA Signs Gaming Influencers Nick Eh 30, StoneMountain64

    CAA has signed two popular live-streaming battle royale gamers — Nicholas Amyoony, better known as Nick Eh 30, and David Steinberg, aka StoneMountain64 — for representation. CAA said it will work to create opportunities for Nick Eh 30 (above left) and StoneMountain64 (above right) in all areas, including TV, motion pictures, touring, digital distribution and [...]

  • 'Super Smash Bros. Ultimate' Version 1.2.0

    'Super Smash Bros. Ultimate' Update Brings Online Fixes, Character Tweaks

    “Super Smash Bros. Ultimate” version 1.2.0 is live now, including fixes for online connectivity issues, several character adjustments, and Pikachu and Eevee Spirits for “Pokémon: Let’s Go, Pikachu!” players. Version 1.2.0 contains adjustments for Greninja, Link, Donkey Kong, Kirby, Luigi, Ice Climbers, Young Link, Olimar, Toon Link, Pac-Man, Duck Hunt, Isabelle, and Villager, but there [...]

  • Jimmy Kimmel's Latest Trolling Effort Involves

    Jimmy Kimmel's Latest Trolling Effort Involves 'Fortnite'

    The latest request from Jimmy Kimmel asks parents to turn off the TV while kids are playing “Fortnite.” The host of Jimmy Kimmel Live explained that he asked parents to prank their kids with a new Youtube Challenge called “Hey Jimmy Kimmel, I turned off the TV during Fortnite.” Parents participated by filming the results [...]

  • Game Workers Unite UK Is That

    Game Workers Unite UK Is That Country's First Games Industry Union

    Game Workers Unite UK is now a legal trade union dedicated to representing game developers in that country, it announced in a blog post on Friday. It’s the first and only union representing video game industry workers in the United Kingdom, it said. It’s an affiliate of the global Game Works Unite movement, a grassroots [...]

More From Our Brands

Access exclusive content