The ad for the unannounced game was served up with an icon saying “pre-purchase now.” Clicking on the image returned users to the front page of Steam. The ad no longer shows on the page.
This is just the latest in a slew of leaks revealing games ahead of their likely E3 reveal. Earlier this week, an ad for “Hitman 2” popped up briefly on the Warner Bros. Games website before disappearing. The game was officially announced a few days later.
Avalanche Studios announced on Thursday morning that it was working on an entirely new game titled “Generation Zero,” which pits the inhabitants of Sweden against an invading robot army.