×
You will be redirected back to your article in seconds

Mobile App ‘Game of War’ Surpasses $2.8 Billion After Five Years

Massively multiplayer online strategy title “Game of War: Fire Age” has made over $2.8 billion in revenue since its 2013 launch, according to market intelligence company Sensor Tower.

Developed and published by MZ, the freemium app lets millions of players around the world build empires through research, crafting, and combat. They can then form alliances with other empires. The app encourages communication between players with a chat system that includes translation services powered by Microsoft and Google software. It supports at least 30 languages, and players can suggest their own translations or correct mistakes.

“Game of War” is perhaps best known for a series of slightly cheesy live-action television commercials features model Kate Upton in 2014. The spots debuted during a NFL Thursday Night Football game and even appeared during that year’s Super Bowl. Singer Mariah Carey replaced Upton a year later.

Although it apparently has a loyal following, it’s faced criticism in the past for its aggressive in-app purchases, causing one Forbes reviewer to call it “the most over-the-top cash grab I’ve ever seen.” Pocket Gamer called it “basically Busywork the Video Game,” yet admitted it was also “highly engaging.”

“Game of War” has grossed nearly $1.6 billion on iOS and $1.2 billion on Google Play, according to Sensor Tower. Players in the U.S. account for 60% of that spending. The game is also popular in Japan, which accounts for about 7% of all revenue.

At its highest point in March 2017, Sensor Tower said it was making nearly $95 a month in revenue. This year, it’s averaged about $3 million per month.

Popular on Variety

More Gaming

  • Nintendo Switch

    Nintendo Switch Unit Sales Top 15 Million in North America Since Launch

    Nintendo is tooting its own horn, boasting that the Nintendo Switch and Nintendo Switch Lite systems have together sold over 15 million units in North America to date. That’s according to the company’s own internal data. As of July, the Nintendo Switch had sold over 36 million consoles worldwide, the company said. Nintendo Switch carries [...]

  • Star Wars Jedi Fallen Order

    'Star Wars Jedi: Fallen Order': Respawn CEO on Telling the Story Behind 'Becoming a Jedi'

    When it comes to media properties, it doesn’t get much bigger than “Star Wars.” That sentiment certainly isn’t lost on Vince Zampella, CEO of Respawn Entertainment, the studio behind “Star Wars Jedi: Fallen Order.” The title, which follows Jedi Padawan Cal Kestis (voiced by Cameron Monaghan) after the events of “Episode III — Revenge of [...]

  • Star Wars Jedi Fallen Order

    'Star Wars Jedi: Fallen Order': What to Expect From EA and Respawn's Latest

    There’s a lot riding on “Star Wars Jedi: Fallen Order.” The upcoming title from EA and Respawn is the first major single-player “Star Wars” video game since 2008’s “The Force Unleashed,” and is one of the most anticipated games of 2019. After years of multiplayer adventures, could “Fallen Order” be the title that brings the [...]

  • Google Stadia Game Streaming Service Launching

    Google’s Stadia Game Streaming Service Will Launch Nov. 19

    Google hardware chief Rick Osterloh gave us an update on the company’s game streaming service Stadia during the company’s fall hardware event in New York Tuesday: Stadia will be available to the public on Nov. 19. Stadia promises to stream games directly from the cloud, with no need to buy a full-blown game console. Consumers [...]

  • Fortnite Chapter 2

    'Fortnite' Emerges From Black Hole With All-New Island in Chapter 2

    After its previous world was sucked into a black hole, “Fortnite” is back — with an all-new island featuring a map with 13 different locations. The latest installment of the free-to-play battle royale game, which publisher Epic Games calls the first season of “Fortnite” Chapter 2, went live early Tuesday at around 6 a.m. ET. [...]

  • Fortnite-Season-X-Out-of-Time

    'Fortnite' Goes Dark: A Masterful Marketing Stroke by Epic Games

    On Sunday, “Fortnite” — the most popular game on Earth right now — without warning, imploded into darkness. At around 2 p.m. ET on Oct. 13, a meteor in Season 10 of “Fortnite” that had been biding its time set off a cataclysmic chain reaction that sucked up everything on the the island and eventually [...]

  • Hearthstone video game

    Blizzard Reinstates Hong Kong Gamer's Prize but Reaffirms Censure of His Speech

    Major U.S. gaming firm Blizzard Entertainment has reduced its punishment for a professional gamer who shouted a slogan in support of Hong Kong’s pro-democracy protests. But the company doubled down on its verdict about the inappropriateness of his conduct. In a Chinese language-only message on its official social media, Blizzard stated that it would “resolutely [...]

More From Our Brands

Access exclusive content