×
You will be redirected back to your article in seconds

Take-Two Head Still Views ‘Fortnite’ Success As Good For Industry

Take-Two CEO and chairman Strauss Zelnick still views the rocketing success of “Fortnite” as a positive for the entire industry, despite recent analysis by SuperData that suggests the game is cannibalizing sales from other video games.

My “thinking is exactly the same,” Zelnick told Variety. “‘Fortnite’ is a big hit and millions of consumers have shown up for it, that’s exciting and admirable. The market has room for a multiplicity of hits. Ultimately, it’s bringing millions of new players to gaming.”

Last week, a SuperData analysis of “Fortnite” found that the game might be shifting wallet share away from other top console franchises.

While the game, which launched in July 2017 and has more than 125 million players, helped the industry as a whole by bringing in new and lapsed gamers, SuperData reported that there is also an impact from “Fortnite” being felt across other top games.

“Where previously no execs admitted to a loss in player activity or spending, it is increasingly clear that the newcomer is taking market share from existing titles, in addition to adding new players to the market,” according to the report. “After a period of growth, the market is set to return to its usual zero-sum dynamic. More so, instead of raising all the boats, several of the big tentpole titles are seeing a decline, suggesting that ‘Fortnite’ has been obfuscating a broader market correction among incumbent game makers.

“In the run-up to this quarter’s earnings cycle, we expect publishers to provide more detail on this as they have different degrees of exposure to ‘Fortnite’s’ success, especially those relying on revenue from multiplayer shooters and adjacent categories.”

Speaking Thursday about “Fortnite,” Zelnick pointed out that the game didn’t have an impact on the company’s performance in the recently closed fiscal period.

“Ultimately,” he said, “we show up in the morning and focus on things we can control and not the things we can’t control.”

That includes the upcoming “Red Dead Redemption 2,” the new NBA2K title and the rest of the company’s upcoming slate of titles coming this year.

More Gaming

  • Snoop Dogg

    Snoop Dogg Streaming 'Mortal Kombat 11' Tournament Right Now

    Snoop Dogg is streaming a “Mortal Kombat 11” tournament right now, starting at 4 p.m. PDT on Twitch NOW and Mixer, facing off against 21 Savage, and other guests. The American rapper is streaming the event under the title “Snoop Dogg’s Gangsta Gaming League,” just a day ahead of the world release of “Mortal Kombat [...]

  • AT&T & Turner Invite 'Captain Planet'

    AT&T & Turner Invite 'Captain Planet' Mobile Game Players To Restore Trees

    AT&T and Turner invite Planeteers to download “Captain Planet: Gaia Guardians” to help save the environment. In celebration of Earth Day 2019, the companies are joining together to help Captain Planet restore the trees on the in-game Hope Island as part of the “Hope Island Recovery Challenge.” For every tree restored in-game between Earth Day [...]

  • China to Introduce New Game Approval

    China Introduces New Game Approval Process This Month

    China’s newly formed State Administration of Press and Publication (SAPP) is introducing new regulations for video games this month, according to Niko Partners. The online video games market is an important part of China’s technology industry, according to Feng Shixin, the deputy director of the Publishing Bureau of the Central Propaganda Department. It brings in [...]

  • New Clip Shows Off Labo VR

    New Clip Shows Off Labo VR Kit's 'Mario' and 'Zelda' Content

    Nintendo debuted a trailer showcasing the soon-to-be-added VR content in “Super Mario Odyssey” and “The Legend of Zelda: Breath of the Wild.” “Super Mario Odyssey” gets three new mini-missions where players are tasked with collecting music notes and Coins to complete objectives in VR. The Cap, Seaside, and Luncheon Kingdoms will be available to explore [...]

  • Analyst: 'Apex Legends' Declining Popularity Could

    Analyst: 'Apex Legends' Declining Popularity Could Hurt EA Stock

    Electronic Arts’ battle royale title “Apex Legends” is not a serious contender for Epic Games’ blockbuster “Fortnite” and it’s worth far less than its implied stock value, according to financial website Seeking Alpha. Interest in the game is fading, the website said, and since it makes up a substantial portion of EA’s stock valuation, the [...]

  • 'Fortnite' Teases Upcoming 'Avengers' Tie-In Event

    'Fortnite' Teases Upcoming 'Avengers' Tie-In Event

    The official “Fortnite” Twitter account is teasing a special “Avengers: Endgame” event for April 25, the day before the film debuts in theaters. The tweet depicted a “Fortnite” character holding Captain America’s iconic shield, though there weren’t additional details given about what the “FortniteXAvengers” mode or content may include. Previously, “Avengers: Infinity War” villain Thanos [...]

  • A still image from The Seven

    How Magic Leap, Video Games Are Defining Future of Royal Shakespeare Company

    At the Royal Shakespeare Company in Stratford upon Avon, Sarah Ellis has the difficult job of figuring out where theater of the 1500s fits into the 21st century. As Director of Digital Development, a title which might seem out of place in an industry ruled by live, human performances, Ellis represents a recent seachange on [...]

More From Our Brands

Access exclusive content