×
You will be redirected back to your article in seconds

Brace Yourselves, ‘Fortnite’ Merchandise Is Coming

Epic Games selected global sports and talent management company IMG to be its exclusive worldwide agency for “Fortnite” merchandise and promotions.

“Our players want ‘Fortnite’ things so badly that they’re making their own stuff!” said Epic Games vice president Mark Rein. “We love that passion and think the time is right to provide them with official, high-quality products. There’s no better company than IMG to help us do that.”

IMG is a global leader in sports, events, media, and fashion marketing. It represents and manages some of the world’s biggest sports figures and fashion icons, according to its website, including model Claudia Schiffer, golfer Jack Nicklaus, and hockey player Wayne Gretzky. It also represents a wide variety of consumer products, media companies, military organizations, and more. It stages hundreds of live events and is one of the largest independent producers and distributors of sports media.

“‘Fortnite’ has captured the imagination of people around the world and has the most amazing universe of environments, tools, and heroes to inspire products of all kinds,” said president of IMG Licensing Bruno Maglione. “We are looking forward to providing ‘Fortnite’s’ growing community of fans a great range of creative items that reflect the game’s attitude and brand DNA.”

“Fortnite” is the largest free-to-play console game of all time, and it’s dominating on PC and mobile as well. Market intelligence company SuperData estimated it earned $223 million across all platforms in March alone. It’s the most-viewed game on Twitch and YouTube, and its success — along with that of competitor “PlayerUnknown’s Battlegrounds” — has reportedly boosted sales of Turtle Beach headsets.

More Gaming

  • GOG's Annual Spring Sale Launches Today

    GOG's Annual Spring Sale Launches Today

    Digital distribution platform Good Old Games started its annual Spring Sale on Thursday, slashing prices on hundreds of titles. GOG is known for its selection of classic, DRM-free PC titles, and from now through Mar. 28 it’s offering over 600 deals up to 90% off. It’s also dusting off some DOS classics like “Colonization,” “Dungeon [...]

  • Fortnite Battle Royale

    'Fortnite' Season Eight, Week Four Challenges Guide

    Season eight’s week-four challenges are live in “Fortnite,” and that means new ways to earn Battle Stars and experience. By collecting more Battle Stars and upping their tier, up to a season maximum of 100, players can earn limited-time rewards like cosmetic outfits and XP boosts. (Collecting 10 Battle Stars will unlock one additional tier.) [...]

  • Nvidia's Big Bet on Ray Tracing

    Nvidia's Big Bet on Ray Tracing Pays Off

    Nvidia’s bet on ray tracing as a primary selling feature of its newest, most cutting edge line of graphics cards seemed, in the summer of 2018, to be exceedingly premature. The cards were expensive, their performance improvements over their predecessors more limited than the PC enthusiast set were expecting with existing PC releases, and games [...]

  • World Video Game Hall of Fame

    World Video Game Hall of Fame 2019 Finalists Announced

    The World Video Game Hall of Fame in Rochester, New York announced the 12 finalists for its 2019 class on Thursday. Here is the full list of potential inductees: “Candy Crush” “Centipede” “Colossal Cave Adventure” “Dance Dance Revolution” “Half-Life” “Microsoft Windows Solitaire” “Mortal Kombat” “Myst” “NBA 2K” “Sid Meier’s Civilization” “Super Mario Kart” “Super Smash [...]

  • 'Astro Bot Rescue Bot' Creator Explains

    'Astro Bot Rescue Bot' Creator Explains Celebrated VR Game

    Those who hope virtual reality becomes the next phase of video games have been waiting expectantly for a “killer app” to justify the technology’s existence. For many, Sony’s PlayStation VR game “Astro Bot Rescue Mission” was that game. Released last October,, “Astro Bot” is a PSVR platforming game in which you control a small robot [...]

  • Curt Schilling Former Boston Red Sox

    Wells Fargo Agrees to Pay $800,000 in 38 Studios Settlement

    Wells Fargo Securities will pay an $800,000 civil penalty to settle a lawsuit with the Securities and Exchange Commission over Rhode Island’s failed deal with former Boston Red Sox pitcher Curt Schilling and his now-defunct video game company, 38 Studios, The Boston Globe reports. The proposed settlement was announced on Monday and is awaiting approval [...]

  • Supernova Uses Funding, Leadership Coaching to

    Supernova Uses Funding, Leadership Coaching to Reduce Risk of Game Development

    Splash Damage has eight number one hits. It’s never laid off a single employee. And over the past eight years, it’s never missed a milestone. Studio founder Paul Wedgwood wants to share that success with other developers. After selling his company in 2017 for $160 million to Hong Kong company Leyou and leaving Splash Damage [...]

More From Our Brands

Access exclusive content