×
You will be redirected back to your article in seconds

‘PUBG’ Priorities Shift Beyond ‘Fix PUBG’ Campaign For 2019

In an open letter to players on Steam, PUBG Corp. declared its “Fix PUBG” campaign is winding down. The developer will be pivoting instead to a new development direction.

Previously, the “Fix PUBG” campaign was announced in an effort to do exactly what its name implied: “fix” the popular battle royale title by squashing a variety of bugs and polishing problem areas that players struggled with.

The letter finds executive producer Taeseok Jang admitting that the team “overlooked issues that matter to you” when speaking to players, as it had focused on quickly rolling out new content in an exponential manner. As a result, PUBG Corp. is showing reticence when it comes to the missteps of the past, stating it has “reflected a lot on our mistakes.”

The post detailed some of PUBG Corp.’s newest priorities for the game going forward into 2019, like build stability and quality, which Jang outlines as the company’s “most important value.” These aspects will be prioritized over adding new content and tweaking battle royale gameplay.

“At first, this is likely to slow down our build cadence, but as these processes become more proficient, we hope to provide new content as fast as before, while maintaining our new stability and quality-first goal,” said Jang in the post. He went on to confirm that this is indeed “the end” of the campaign to resolve the various issues players have with the battle royale title, though the team will “redouble our efforts” with the lessons learned and continue to move forward.

These changes come just three months after the “Fix PUBG” campaign debuted. “PUBG” is available on Xbox One, PC, and mobile devices, with the PlayStation 4 iteration debuting this Dec. 7.

More Gaming

  • Snoop Dogg

    Snoop Dogg Streaming 'Mortal Kombat 11' Tournament Right Now

    Snoop Dogg is streaming a “Mortal Kombat 11” tournament right now, starting at 4 p.m. PDT on Twitch NOW and Mixer, facing off against 21 Savage, and other guests. The American rapper is streaming the event under the title “Snoop Dogg’s Gangsta Gaming League,” just a day ahead of the world release of “Mortal Kombat [...]

  • AT&T & Turner Invite 'Captain Planet'

    AT&T & Turner Invite 'Captain Planet' Mobile Game Players To Restore Trees

    AT&T and Turner invite Planeteers to download “Captain Planet: Gaia Guardians” to help save the environment. In celebration of Earth Day 2019, the companies are joining together to help Captain Planet restore the trees on the in-game Hope Island as part of the “Hope Island Recovery Challenge.” For every tree restored in-game between Earth Day [...]

  • China to Introduce New Game Approval

    China Introduces New Game Approval Process This Month

    China’s newly formed State Administration of Press and Publication (SAPP) is introducing new regulations for video games this month, according to Niko Partners. The online video games market is an important part of China’s technology industry, according to Feng Shixin, the deputy director of the Publishing Bureau of the Central Propaganda Department. It brings in [...]

  • New Clip Shows Off Labo VR

    New Clip Shows Off Labo VR Kit's 'Mario' and 'Zelda' Content

    Nintendo debuted a trailer showcasing the soon-to-be-added VR content in “Super Mario Odyssey” and “The Legend of Zelda: Breath of the Wild.” “Super Mario Odyssey” gets three new mini-missions where players are tasked with collecting music notes and Coins to complete objectives in VR. The Cap, Seaside, and Luncheon Kingdoms will be available to explore [...]

  • Analyst: 'Apex Legends' Declining Popularity Could

    Analyst: 'Apex Legends' Declining Popularity Could Hurt EA Stock

    Electronic Arts’ battle royale title “Apex Legends” is not a serious contender for Epic Games’ blockbuster “Fortnite” and it’s worth far less than its implied stock value, according to financial website Seeking Alpha. Interest in the game is fading, the website said, and since it makes up a substantial portion of EA’s stock valuation, the [...]

  • 'Fortnite' Teases Upcoming 'Avengers' Tie-In Event

    'Fortnite' Teases Upcoming 'Avengers' Tie-In Event

    The official “Fortnite” Twitter account is teasing a special “Avengers: Endgame” event for April 25, the day before the film debuts in theaters. The tweet depicted a “Fortnite” character holding Captain America’s iconic shield, though there weren’t additional details given about what the “FortniteXAvengers” mode or content may include. Previously, “Avengers: Infinity War” villain Thanos [...]

  • A still image from The Seven

    How Magic Leap, Video Games Are Defining Future of Royal Shakespeare Company

    At the Royal Shakespeare Company in Stratford upon Avon, Sarah Ellis has the difficult job of figuring out where theater of the 1500s fits into the 21st century. As Director of Digital Development, a title which might seem out of place in an industry ruled by live, human performances, Ellis represents a recent seachange on [...]

More From Our Brands

Access exclusive content