×

Gamers, Others Raise Over $125 Million on Facebook for Giving Tuesday

Facebook raised more than $125 million on Giving Tuesday, the largest amount ever raised on the platform in a single day, it announced on Thursday. Thousands created fundraisers to support their favorite causes, including a bunch of gamers who helped debut a new charity livestreaming feature.

Facebook Gaming first tested the new feature in October with a handful of video game content creators before rolling it out to a wider group on Giving Tuesday. It’s currently only available to U.S. streamers, but donations can be accepted from viewers around the globe. About 25 streamers teamed up with various non-profit organizations, including Autism Speaks, the Call of Duty Endowment, The Humane Society of the United States, and more. Those streamers included The DangerousThing aka DT, DiMez, TheMissesMae, and X-Bit Gaming.

“Our goal is to help people support causes they care about by making it easier to fundraise on Facebook,” said Naomi Gleit, VP of social good at Facebook. “It’s incredibly inspiring and humbling to see the impact our community is having for causes big and small around the world.”

The charity livestreaming tools are designed to be intuitive, Facebook said. Viewers can give donations without leaving the stream, while the streamers can set and change donation goals, enable a progress bar, and more from the dashboard. More content creators will get access to the feature in the future. Facebook said it will also add more charitable organizations to choose from.

Popular on Variety

Last year, Facebook said it raised $45 million for charity on Giving Tuesday.

Although the 92nd Street Y — the organization behind Giving Tuesday — is still counting all of the donations, it said it’s approaching nearly $400 million raised in the U.S. alone. It’s now surpassed a billion dollars in online donations since it began the annual event seven years ago.

More Gaming

  • Activision-Blizzard-Overwatch-League-Grand-Finals-2018

    YouTube Scores Exclusive Streaming for Activision Blizzard's E-Sports, Including Overwatch and Call of Duty Leagues

    YouTube landed a multiyear deal as the exclusive live-streaming partner for Activision Blizzard’s e-sports events worldwide, including Overwatch League, Call of Duty League, Hearthstone Esports. The agreement (which excludes China) promises to give a big boost to YouTube Gaming, the video giant’s dedicated home for all things related to games. It’s also a loss for [...]

  • Conan Unconquered

    Tencent Bids for Control of Funcom 'Conan' Games Developer

    China’s social media and gaming giant Tencent is bidding to buy control of Funcom, developer of the “Conan” and “Dune” games. The bid values the Norwegian company at $148 million. Tencent already owns 29% of Funcom, and its bid has been unanimously approved by Funcom’s board of directors. No management changes are planned. The shares [...]

  • 100 Thieves

    Esports Organization 100 Thieves Unveils New Facility in Los Angeles

    As of Wednesday, popular esports organization 100 Thieves has an official home in Los Angeles. The group unveiled its new 15,000 square-foot facility, officially named the 100 Thieves Cash App Compound, in a media preview with some of its biggest personalities and investor Scooter Braun on hand. Also in attendance was Jack Dorsey, the CEO [...]

  • Marvel-Strike-Force-FoxNext

    Disney Sells FoxNext Games Unit to Scopely

    Disney has sold off FoxNext Games, the studio it obtained through the purchase of 20th Century Fox, to mobile-games developer Scopely. Terms of the pact were not disclosed. Under the terms of the pact, Scopely is acquiring FoxNext Games Los Angeles, the game studio behind hit game “Marvel Strike Force,” and San Jose-based Cold Iron [...]

  • Call of Duty The Campaign

    Watch the First Episode of New Call of Duty League Docuseries 'The Campaign' (EXCLUSIVE)

    Even a new league comes with history. That’s one of the takeaways from the first episode of “The Campaign,” which follows the Chicago Huntsmen in the lead-up to Activision Blizzard’s new franchised Call of Duty League. Variety is debuting the first episode exclusively, which details some of the narrative that follows the Huntsmen (based in [...]

  • Vindex - Imax

    Imax Jumps Into Esports in Exclusive Pact With Startup Vindex

    Hold on to your popcorn: An Imax location near you could soon be beaming live competitive video-game action onto its big screens. Imax has inked a partnership with Vindex (vindex.gg), an esports infrastructure startup formed by Major League Gaming co-founders Mike Sepso and Sundance DiGiovanni, under which Vindex will create esports events and experiences exclusively [...]

More From Our Brands

Access exclusive content