×

Electronic Arts Acquires ‘Halo’ Co-Creator’s Development Studio

Electronic Arts announced today that it has acquired Pasadena-based studio Industrial Toys. Led by Alex Seropian, “Halo” co-creator, former CEO of Bungie Studios, and former executive at Disney Interactive, the privately held developer and publisher was founded in 2012, and most recently released its latest game in 2016.

The team is joining EA in an effort to bring “new game concepts” to fruition. Its 14-person team will now be a part of EA’s Worldwide Studios organization, which is a creative collective tasked with developing various titles for Electronic Arts across all platforms.  

Previously, Industrial Toys worked on the interactive graphic novel “Midnight Rises” in tandem with John Scalzi and Marvel and DC’s Mike Choi. Following that, in 2015 the team released mobile first-person shooter “Midnight Star.” In 2016, the team debuted the sequel “Midnight Star: Renegade,” set 120 years after the events that unfolded in “Midnight Star.” The studio has worked solely on mobile titles since opening its doors across both iOS and Android devices.

“We’re thrilled to have them join our studio organization, pursue new ideas together and bring amazing new games to our players,” said Samantha Ryan, SVP and Group GM in EA’s Worldwide Studios group.

Currently, there are no further details on what titles Industrial Toys will be working on as its inaugural project.

More Gaming

  • DF-10193 – L-R: Ben Hardy (Roger Taylor),

    'Bohemian Rhapsody' Leads MPSE Golden Reel Awards for Sound Editing

    “Bohemian Rhapsody” followed up love from Cinema Audio Society sound mixers with a pair of honors at the Motion Picture Sound Editors’ 66th annual Golden Reel Awards Sunday night. The musical biopic scored wins for dialogue and ADR as well as sound editing in a musical. The film is nominated for sound editing at the Oscars [...]

  • Netmarble Operating Profit Nearly Halved in

    Netmarble Operating Profit Nearly Halved in 2018

    Korea’s foremost mobile game publisher Netmarble experienced a 43.5% decrease in operating profit in the fourth quarter of 2018, a 59% drop year-over-year, the company announced in its financial report. While Netmarble’s releases “Lineage 2 Revolution,” “Marvel Future Fight,” “Marvel Contest of Champions,” and “Cookie Jam” have steadily performed in North American and Japanese markets [...]

  • The Razer Game Store Is Closing

    Razer Game Store Closing Feb. 28, Less Than Year After Launch

    The Razer Game Store will close on February 28 at 1am PST, the company announced in a blog post. This comes less than a year after its launch last April. The shutdown is part of “the company’s realignment plans,” according to Razer. “It has been a privilege for us to recommend and deliver great digital [...]

  • GTA Online

    America's Biggest Labor Federation Asks Game Developers to Unionize

    A leading figure from America’s biggest labor organization penned an open letter to game developers encouraging unionization across the games industry. AFL-CIO secretary-treasurer Liz Shuler took to Kotaku with a post that asks workers in the games industry to fight for adequate pay, sensible work hours, and against toxic work conditions. “We’ve heard the painful [...]

  • Take on the Demogorgon in 'Stranger

    Take on the Demogorgon in 'Stranger Things' Dungeons and Dragons Set

    Hasbro will release a “Stranger Things” inspired Dungeons & Dragons starter set this spring, according to a press release. The starter kit has everything players need to start playing Dungeons & Dragons: A “Stranger Things” adventure book, a rulebook, five character sheets, six dice, a Demogorgon figure, and an additional, paintable Demogorgon figure. The starter kit will [...]

  • Tencent Wants to Bring 'Apex Legends'

    Tencent Wants to Bring 'Apex Legends' to China (Report)

    Tencent Holdings is in talks with Electronic Arts to distribute the publishers’ “Apex Legends” in China as of Friday, according to a “person with direct knowledge of the matter” the South China Morning Post reported. Tencent, video game industry giant, already distributes top battle royale games “Fortnite” and “PlayerUnknown’s Battlegrounds” in China. While Tencent is [...]

  • Pokemon Go

    Proposed 'Pokémon Go' Lawsuit Settlement May Remove Poké Stops, Gyms

    A proposed settlement in the class action lawsuit against “Pokémon Go” developer Niantic could remove or change a number of Poké Stops and Gyms in the popular augmented reality game. The proposed settlement was filed in a California court on Thursday and applies to anyone in the U.S. who owns or leases property within 100 meters [...]

More From Our Brands

Access exclusive content