×

EA Still Believes in Loot Boxes, Will ‘Push Forward’ With Their Use

Despite the decision by some regulatory authorities around the world that “loot boxes” are an illegal form of gambling, Electronic Arts remains committed to the practice, EA CEO Andrew Wilson said during an earnings call this week.

“As you might imagine, we’re working with all the industry associations globally and with regulators in various jurisdictions and territories, many of whom we’ve been working with for some time and have evaluated and established that programs like ‘FIFA Ultimate Team’ are not gambling,” Wilson said. “And we don’t believe that ‘FIFA Ultimate Team’ – all loot boxes are gambling.”

The issue of loot boxes, a form of microtransaction that has players spending real money to purchase a virtual box and then open it to discover what’s inside it, came to a head late last year with the release of EA’s “Star Wars Battlefront II” which featured a form of the box that players felt was costly and unfair. EA later pulled the form of microtransaction and completely retooled it before reintroducing a more accepted form of loot box to the game.

While the debate continues over loot boxes and whether they are a form of illegal gambling, Wilson explained Tuesday why EA believes they’re not.

“Firstly, players always receive a specified number of items in each [‘FIFA Ultimate Team’] box. And secondly, we don’t provide or authorize any way to cash out or sell items in virtual currency for real-world money. And there’s no way we can make value assign to FUT items in game currency. And while we forbid the transfer of items of in-the-game currency outside, we also actively seek to eliminate that where it’s going on in an illegal environment, and we work with regulators in various jurisdictions to achieve that.”

He also said the company plans to “push forward” and the monetization method.

“And so net-net, we’re going to continue to push forward,” he said. “We’re always thinking about our players. We’re always thinking about how to deliver these types of experiences in a transparent, fun, fair, and balanced way for our players. And we’ll communicate with regulators around the world on it.”

Popular on Variety

More Gaming

  • Google Stadia Game Streaming Service Launching

    Google’s Stadia Game Streaming Service Will Launch Nov. 19

    Google hardware chief Rick Osterloh gave us an update on the company’s game streaming service Stadia during the company’s fall hardware event in New York Tuesday: Stadia will be available to the public on Nov. 19. Stadia promises to stream games directly from the cloud, with no need to buy a full-blown game console. Consumers [...]

  • Fortnite Chapter 2

    'Fortnite' Emerges From Black Hole With All-New Island in Chapter 2

    After its previous world was sucked into a black hole, “Fortnite” is back — with an all-new island featuring a map with 13 different locations. The latest installment of the free-to-play battle royale game, which publisher Epic Games calls the first season of “Fortnite” Chapter 2, went live early Tuesday at around 6 a.m. ET. [...]

  • Fortnite-Season-X-Out-of-Time

    'Fortnite' Goes Dark: A Masterful Marketing Stroke by Epic Games

    On Sunday, “Fortnite” — the most popular game on Earth right now — without warning, imploded into darkness. At around 2 p.m. ET on Oct. 13, a meteor in Season 10 of “Fortnite” that had been biding its time set off a cataclysmic chain reaction that sucked up everything on the the island and eventually [...]

  • Hearthstone video game

    Blizzard Reinstates Hong Kong Gamer's Prize but Reaffirms Censure of His Speech

    Major U.S. gaming firm Blizzard Entertainment has reduced its punishment for a professional gamer who shouted a slogan in support of Hong Kong’s pro-democracy protests. But the company doubled down on its verdict about the inappropriateness of his conduct. In a Chinese language-only message on its official social media, Blizzard stated that it would “resolutely [...]

  • Activision Blizzard

    Activision Blizzard Stock Recovers From Hong Kong Fallout

    Activision Blizzard saw its stock recover Friday despite continued backlash over its decision to punish a “Hearthstone” player for publicly siding with Hong Kong’s pro-democracy protesters. The company’s share price was up more than 2% Friday, closing at $54.82. Activision had been in the spotlight ever since Ng Wai Chung, a player of its “Hearthstone” [...]

  • Mixer Co-Founders Leave Microsoft's Twitch Competitor

    Microsoft’s Mixer Streaming Service Loses Its Two Co-Founders

    Microsoft’s Twitch competitor Mixer has lots its two co-founders: Both Matt Salsamendi and James J. Boehm, who co-founded the startup that eventually became Mixer in 2011, have both left the company over the past 2 weeks. The departure comes just a few weeks after Mixer poached famed video game streamer Ninja from Amazon’s Twitch. Salsamendi [...]

  • Trump-Twitch-channel

    Donald Trump Is Now on Amazon's Twitch Streaming Service

    Donald Trump has joined Twitch, the game-focused live-streaming service, apparently in an effort to widen his unfiltered 2020 reelection messaging as the embattled U.S. president faces a fast-moving impeachment inquiry. Trump’s first Twitch broadcast was from his campaign rally Thursday in Minneapolis, where among other targets he lashed out at Rep. Ilhan Omar (D-Minn.), Somali [...]

More From Our Brands

Access exclusive content