×
You will be redirected back to your article in seconds

The Reach of E3 2018 Extended to 15M Tweets, 2.9M Viewers

E3 2018 made headlines in more than just the games industry.

This year’s expo was a record-breaking event, and reached multiple industries and non-entertainment news outlets (just check out this compilation of US coverage clips mentioning the event). A new report from the Entertainment Software Association (ESA), the organizer of the trade event, reveals just how wide-reaching this year’s expo was, by the numbers.

On Twitter, over 15 million tweets mentioned E3 during the show, which was only a period of three days (June 12 to 14). In case you’re wondering, the most tweeted about topic was the Dec. 7 release date of “Super Smash Bros. Ultimate.”
More than 4.4 million Twitch users streamed the E3 press conferences, which isn’t even counting the people who streamed the conferences on other platforms, such as YouTube and Facebook. Twitch itself had a record-breaking moment as 2.9 million were tuned in to coverage, the most concurrent viewers the streaming platform has ever had.
The E3 Coliseum also had a fair amount of spectators, with 3.4 million video views combined on Facebook, Twitch, YouTube, Twitter, and Mixer.
Finally, more than 15,000 printed articles were published about E3, with broadcast coverage “in 19 languages around the world,” according to Dan Hewitt, the ESA’s Vice President of Media Relations and Event Management. Of course, the wide reach shouldn’t come at too much of a surprise, even just after looking at the financial reach of the games industry. In 2017 the global games market generated $116 billion USD and is anticipated to reach $143.5 billion by 2020, according to market research firm Newzoo.
“We look forward to building on this momentum and energy for another great E3 next year,” Hewitt said. E3 2019 is planned for June 11 to 13, 2019 at the Los Angeles Convention Center.
Variety published over 250 stories surrounding E3 2018, you can check out all of the coverage right here.

More Gaming

  • Activision-Blizzard-Overwatch-League-Grand-Finals-2018

    YouTube Scores Exclusive Streaming for Activision Blizzard's E-Sports, Including Overwatch and Call of Duty Leagues

    YouTube landed a multiyear deal as the exclusive live-streaming partner for Activision Blizzard’s e-sports events worldwide, including Overwatch League, Call of Duty League, Hearthstone Esports. The agreement (which excludes China) promises to give a big boost to YouTube Gaming, the video giant’s dedicated home for all things related to games. It’s also a loss for [...]

  • Conan Unconquered

    Tencent Bids for Control of Funcom 'Conan' Games Developer

    China’s social media and gaming giant Tencent is bidding to buy control of Funcom, developer of the “Conan” and “Dune” games. The bid values the Norwegian company at $148 million. Tencent already owns 29% of Funcom, and its bid has been unanimously approved by Funcom’s board of directors. No management changes are planned. The shares [...]

  • 100 Thieves

    Esports Organization 100 Thieves Unveils New Facility in Los Angeles

    As of Wednesday, popular esports organization 100 Thieves has an official home in Los Angeles. The group unveiled its new 15,000 square-foot facility, officially named the 100 Thieves Cash App Compound, in a media preview with some of its biggest personalities and investor Scooter Braun on hand. Also in attendance was Jack Dorsey, the CEO [...]

  • Marvel-Strike-Force-FoxNext

    Disney Sells FoxNext Games Unit to Scopely

    Disney has sold off FoxNext Games, the studio it obtained through the purchase of 20th Century Fox, to mobile-games developer Scopely. Terms of the pact were not disclosed. Under the terms of the pact, Scopely is acquiring FoxNext Games Los Angeles, the game studio behind hit game “Marvel Strike Force,” and San Jose-based Cold Iron [...]

  • Call of Duty The Campaign

    Watch the First Episode of New Call of Duty League Docuseries 'The Campaign' (EXCLUSIVE)

    Even a new league comes with history. That’s one of the takeaways from the first episode of “The Campaign,” which follows the Chicago Huntsmen in the lead-up to Activision Blizzard’s new franchised Call of Duty League. Variety is debuting the first episode exclusively, which details some of the narrative that follows the Huntsmen (based in [...]

  • Vindex - Imax

    Imax Jumps Into Esports in Exclusive Pact With Startup Vindex

    Hold on to your popcorn: An Imax location near you could soon be beaming live competitive video-game action onto its big screens. Imax has inked a partnership with Vindex (vindex.gg), an esports infrastructure startup formed by Major League Gaming co-founders Mike Sepso and Sundance DiGiovanni, under which Vindex will create esports events and experiences exclusively [...]

More From Our Brands

Access exclusive content