×
You will be redirected back to your article in seconds

E3 2018 Hosts First Esports Arena With Live Events

E3 offers a new experience to attendees at this year’s show with a little help from the world’s largest esports company, Electronic Sports League, organizers said Tuesday.

The Entertainment Software Association partnered with ESL to host an esports competition and events at the E3 ESL Arena this year. The event, the first of its kind in a hall inside E3, runs from June 12 through June 14 in Los Angeles. This is the second year of a three-year E3 partnership between the ESA and ESL.

“Competitive video games are taking sports entertainment by storm, with the global esports audience reaching 335 million people in 2017,” Michael D. Gallagher, president and CEO of ESA, said in a statement. “With the addition of the E3 ESL Arena, E3 2018 is set to be a non-stop, edge-of-your-seat ride of video game announcements, demos, and competition.”

The arena, which is located in the L.A. Convention Center’s South Hall, can seat more than 200 attendees and will feature “custom player experiences” relating to competitive esports. E3 has yet to announce which esports games would be featured at the event.

Esports fans can also check out Nintendo’s competitive tournaments on June 11 and June 12 for the Switch. The company confirmed in March that teams will be invited to play at the first world “Splatoon 2” championship. Nintendo also announced the exhibition will include a preview of the still unnamed “Super Smash Bros.” coming to the Switch in 2018.

The E3 ESL Arena events and Nintendo tournaments are likely a push for more fan-friendly events. E3 first opened its doors to non-industry attendees in 2017, selling 15,000 tickets at $250 for public attendees, GameRant reported. According to IGN, 50,300 industry professionals attended E3 in 2016 compared to an overwhelming 68,400 in 2017, making last year one of the convention’s highest attendance in its 23 year history.

The public admittance was received with mixed reactions. The higher amount of attendees made it difficult to navigate the show floor. Members of the press also weren’t allowed on the show floor until doors opened to the public, making it difficult for some to make appointments.

But many developers embraced the public attendees. Studios like Ubisoft featured a larger stage in its booth for fans to play “Just Dance.” Sony set up demo time slots where attendees could sign up via their app to avoid waiting in lines.

The esports community continues to grow its mainstream audience, with the industry expected to bank $900 million in revenue this year, according to the E3 news release. Bringing esports to the largest game event of the year is a natural next step for the convention.

More Gaming

  • Mortal Kombat

    New 'Mortal Kombat' Movie to Hit Theaters in 2021

    Warner Bros. has dated its new “Mortal Kombat” movie for March 5, 2021, with James Wan producing and Simon McQuoid directing. “Mortal Kombat” will do battle on its opening date with Sony Pictures’ fantasy adventure “Masters of the Universe,” which Noah Centineo will lead as the Most Powerful Man in the Universe. Pre-production on “Mortal [...]

  • CD Projekt Red Aims to Minimize

    CD Projekt Red Aims to Minimize Crunch for 'Cyberpunk 2077'

    Those in power at CD Projekt Red are promising less crunch on the upcoming “Cyberpunk 2077” in a recent interview with Kotaku, released Friday. Marcin Iwiński, CD Projekt Red’s co-founder, and Adam Badowski, the studio head and director of the game acknowledged that crunch, meaning mandatory overtime, is something they want to avoid while also [...]

  • E3

    Activision, EA Both Forgo E3 Show Floor Presence For 2019

    Major games publishers Activision and Electronic Arts have opted out of maintaining a booth at this year’s E3, as can be seen on the official floor plan for the upcoming event. Both Activision and Electronic Arts (EA) will still be at the event but will have meeting rooms not booths at E3, the annual event [...]

  • Full Sail to Open Largest On-Campus

    Full Sail to Open Largest On-Campus Esports Arena Next Week

    Full Sail University plans to open what it’s calling “the largest on-campus collegiate esports arena in the U.S.” next week, it announced on Friday. Dubbed “The Fortress,” the new arena will be home to Armada, Full Sail’s varsity esports team. Its official opening and a ribbon cutting ceremony will take place the week of May [...]

  • 'Rick and Morty' Getting a D&D

    'Rick and Morty' Getting a D&D Tabletop Game This Fall

    “Rick and Morty” is getting the Dungeons & Dragons treatment later this year in a new tabletop adventure, Wizards of the Coast announced Friday. “Dungeons & Dragons vs Rick and Morty: Tabletop Roleplaying Game Adventure” will include everything those looking to dive into D&D will need to get started. D&D partnered up with Adult Swim [...]

  • 'Rainbow Six Siege' Teases a Stylish

    'Rainbow Six Siege' Teases a Stylish New Operator

    Ubisoft is teasing the start of “Rainbow Six Siege’s” Year 4 Season 2 by giving fans a sneak peek at some of the operators coming to the online tactical shooter. The latest teaser is for a dapper looking defender named Collinn “Warden” McKinley. “Hailing from the state of Kentucky, McKinley rose through the ranks of [...]

  • Minecon 2019 Bringing Community Panels, Biome

    Minecon 2019 Bringing Community Panels, Biome Vote in September

    Minecon is returning in September, and this year “Minecraft” fans can again watch from home, as revealed in a teaser trailer for the event released on Friday. The humorous trailer, shown above, is worth a watch, as the mobs of “Minecraft” are, well, less than interested in promoting the upcoming event. Minecon is a celebration [...]

More From Our Brands

Access exclusive content