×
You will be redirected back to your article in seconds

Best Buy Is Ending Its Gamers Club Unlocked Program (Report)

Best Buy is reportedly ending its Gamers Club Unlocked program, according to a leaked memo posted by @Wario64 on Twitter. GCU gave discounts, trade-in credit, and more on many of the video games sold at the retailer.

For a two-year membership fee of $30, GCU gave members 20% off new games and pre-orders. It also offered 10% bonus trade-in credit and 10% off pre-owned games. But, Best Buy told employees in the memo it’s discontinuing the program, along with the free Gamers Club membership, “for a variety of reasons.”

The memo reads:

“For a variety of reasons, we have decided that our Gamers Club programs will not be accepting new members. This includes both the free Gamers Club membership and Gamers Club Unlocked (GCU). Current members will continue to receive their benefits and we encourage everyone else to use our ‘My Best Buy’ membership to receive perks, including receiving a $10 reward certificate when pre-ordering select, hot games.

“This afternoon, POS will stop prompting for enrollment and employees should no longer offer Gamers Club Unlocked to new customers.”

The memo also instructs employees to remove all GCU signage and paraphernalia from store floors. “Remove and hold all items in the warehouse for future EOL,” it stated. “The merchandising team will do a final walkthrough on Sunday with a complete list of part numbers that must be removed.”

Best Buy hasn’t confirmed whether or not the leaked memo is real. While the GCU page is still up on the website, there’s no option to buy a membership. Best Buy did not immediately respond to Variety‘s request for comment.

POPULAR ON VARIETY:

More Gaming

  • 'PUBG Mobile' Royale Pass Season 5

    'PUBG Mobile' Royale Pass Season Five Live With New Weapons, Cosmetics

    “PUBG Mobile” is getting a hefty free update on both iOS and Android with Royale Pass Season five. Available now via the Apple App Store and Google Play Store, the free 0.10.5 update brings new premium outfits as well as a selection of player emotes. The Adventurer Set, Roaring Dragon Set, Dragon Hunter Set, Sky [...]

  • Bungie Hints At Possible 'Destiny' Future

    Bungie Hints at Possible 'Destiny' Future in Weekly Update

    In Bungie’s weekly blog series, franchise director Luke Smith outlined what “Destiny’s” future could look like. Smith discussed some of the game’s short and long-term goals for the future, lining out plans to continue building content promised for the game’s Annual Pass as well as the company’s overall commitment to “Destiny” as a franchise. First, [...]

  • Facebook Logo

    Release of Docs to Reveal How Facebook Made Money Off Children

    Documents related to a 2012 lawsuit against Facebook in which children, sometimes unwittingly, spent their parents’ money on games via the social site will be unsealed, according to a Monday ruling from the United States District Court. The court gave Facebook ten days to file unredacted documents in accordance with the ruling. The 2012 lawsuit [...]

  • 'Prometheus,' 'X-Men' Actors Join Cast of

    'Prometheus,' 'X-Men' Actors Join Cast of Sam Barlow's New Game

    Indie developer Sam Barlow is working on an all-new narrative game and spiritual sequel to 2015’s “Her Story.” Called “Telling Lies,” it will be available later this year. On Friday, Barlow and publisher Annapurna Interactive revealed casting details for its live-action video components. The main cast includes “Prometheus” and “The Invitation” actor Logan Marshall-Green, “X-Men: [...]

  • Fortnite Battle Royale

    Epic Won't Release 'Fortnite' Updates Before Big Tournaments

    “Fortnite” creator Epic Games will no longer release updates for the battle royale title right before big esports tournaments, it said in a blog post on Thursday. This move should give players more time to adjust to major game changes and develop new strategies between competitions. The adjustment period could range from a few days [...]

  • The Circuitous, Disingenuous Nature of Nostalgia

    The Circuitous, Disingenuous Nature of Nostalgia in Video Games

    “They want to turn your past into your future,” writes Jill Lepore in a recent issue of the New Yorker. Lepore was writing about Amazon, Google, and Facebook and their algorithm-driven data machines, but she just as easily could have been writing about video game developers big and small. Three notable releases use our past [...]

  • 'Atlas' Hackers Use Admin's Account to

    'Atlas' Hackers Use Admin's Account to Spawn Planes, Tanks and Whales

    Things got a little weird in the online pirate-themed survival game “Atlas” on Thursday after hackers allegedly compromised an admin’s Steam account and used it to spawn planes, tanks, and whales. “Earlier today, an admin’s Steam account was compromised and used to cause some devastation on our official North American PvP network,” developer Grapeshot Games [...]

More From Our Brands

Access exclusive content