×
You will be redirected back to your article in seconds

New AR Game ‘Run an Empire’ Combines Strategy, Exploration, Jogging

Run An Empire,” an augmented reality game encouraging users to get fit while conquering a virtual world, launches Tuesday.

The free-to-play game has players claim land through running, walking, or jogging to different IRL areas that correspond to digital “hexes” that players can capture.

The developers behind the game made it out of a passion to get people to explore their cities and so they “Set about making a proper game with strategy, collaboration and immersive gameplay but that takes place outdoors (and gets people healthy at the same time),” according to Run An Empire’s Ben Barker. “Three years later we’re really proud to be releasing ‘Run An Empire’ to the world.”

Similar to the “Pokemon Go” gym gameplay mechanic, players can capture buildings and they can even take on additional challenges.

“‘Run An Empire’ fits into existing exercise routines, whilst giving new runners an incentive to get started,” a press release stated. “Players can capture territory on their walk to work, their weekly jog or as part of their race training. Getting started is easy – players open the app whilst on the move and it tracks in the background like Fitbit or Strava (runners can even link the app with their Strava account). Once home players can build, maintain and customize their empires.”

It would seem the developers are serious about getting people active, as an FAQ on the official website asking if people will be able to cheat by simply driving around and capturing hexes states, “We have several tricks up our sleeve for telling whether or not someone is genuinely walking/ running around, or using some kind of locomotion.”

“Run An Empire” is available for download now on the App Store for iOS devices iPhone 5 and newer, and is also available for Android via the Google Play Store.

Popular on Variety

More Gaming

  • Venn co-founders

    VENN Raises $17 Million to Launch a Cheddar-like TV Network for Gaming

    Video game industry veterans Ariel Horn and Ben Kusin have raised a massive $17 million seed funding round to launch a new gaming-focused TV network called VENN. Short for Video Game Entertainment and News Network, VENN wants to mix esports with Twitch-style video game streaming and other gaming-related entertainment content when it launches in 2020. [...]

  • JoJo Siwa'The Angry Birds Movie 2'

    Nickelodeon Star JoJo Siwa Gets Her Own Dance-Tour Mobile Game (EXCLUSIVE)

    Fans of JoJo Siwa will be able to join the teen influencer’s dance squad on stage — virtually — in a new mobile game. In “JoJo Siwa — Live to Dance,” players will become part of the Nickelodon and YouTube star’s worldwide tour on her professional dance team and experience what it’s like to be [...]

  • Game Awards OrchestraThe Game Awards, Show,

    The Game Awards 2019 Sets December Date, Will Live-Stream Across 45 Platforms

    The Game Awards 2019, the fifth annual video game industry kudosfest, will be held Dec. 12 in Los Angeles and will be live-streamed for free again on more than 45 different platforms worldwide. The Game Awards is an annual celebration of video games and the people who make them, created and executive produced by Geoff [...]

  • HTC Vive Cosmos

    HTC Replaces HTC Vive With New $699 Vive Comos VR Headset

    HTC is getting ready to retire the headset that was central to its expansion into the virtual reality market 3 years ago: The company announced on Thursday that its new Vive Comos headset will effectively replace the original HTC Vive, which was first released in April of 2016. “It was time to upgrade our consumer [...]

  • Sohu logo

    China's Sohu Seeks Games Consolidation With $500 Million Bid for Changyou

    Sohu, one of China’s Internet pioneers, is offering to buy out its games subsidiary Changyou in a deal that values Changyou at $532 million. Both companies currently have their shares listed on NASDAQ, but if the deal goes ahead Changyou would lose its separate stock listing. Sohu, which has interests covering search, digital advertising and [...]

  • marvel lenovo ar

    Lenovo, Disney Launch Marvel AR Headset

    Lenovo has once again teamed up with Disney to bring one of the studio’s iconic franchises to augmented reality (AR). After first launching the “Star Wars: Jedi Challenges” AR headset in 2017, the two companies are back with a new “Marvel Dimension of Heroes” experience running on slightly revamped hardware. News of Lenovo and Disney [...]

More From Our Brands

Access exclusive content