×
You will be redirected back to your article in seconds

Study: The Top 50 Grossing iOS Games Usually Don’t Stay on Top for Long

The top 50 grossing iOS mobile games in the U.S. accounted for 76% of the total revenue in 2017, but they usually don’t stay in the top 50 for long. That’s according to a new study by data company Apptopia.

Apptopia looked at the highest grossing games for the iOS App Store in the U.S. from 2014 to 2017. It studied about 800,000 titles over the four year period and found the average lifespan for games within the top 50 was 27.75 days. About 33% of games that break into the top 50 only stay there for one day.

Only six titles stayed within the top 50 for the entire four year period — “Game of War: Fire Age,” “DoubleDown Casino Slots & More,” “Big Fish Casino: Slots & Games,” “Slotomania Slots: Vegas Casino,” “Candy Crush Saga,” and “Clash of Clans.”

“Since we’re talking money, it’s no surprise that three of these are casino games,” Apptopia said.

iPhone users are reportedly spending more money on apps than ever. They spent an estimated average of $58 on in-app purchases and premium apps in 2017, according to intelligence firm Sensor Tower. That’s a 23% increase over the year before. More than half of that money (62%) went to mobile games.

Many of the top grossing games have one thing in common — balance between player gender. Apptopia chief operating officer Jonathan Kay said in a recent blog post dominating the male gaming market is no longer enough to make it to the top.

“The top grossing mobile games got there because they understand how to incorporate game mechanics and themes that people of all ages and sexes can enjoy,” he wrote. “While identifying a niche can be lucrative, the serious money is made by catering across demographics.”

More Gaming

  • Just Cause

    'Just Cause' Video Game Getting Movie Adaptation From 'John Wick' Writer

    “Just Cause” is the latest video game getting the movie treatment. Germany’s Constantin Film has acquired movie rights to the “Just Cause” video game franchise and hired “John Wick” creator Derek Kolstad to write the script. Constantin Film’s Robert Kulzer and Prime Universe Films’ Adrian Askarieh will produce the pic with Kolstad, who has written [...]

  • Saint Louis, MO - April 13:

    State Farm Extends its 'League of Legends' Esports Sponsorship Through 2021

    Insurance company State Farm has opted to extend its sponsorship of multiple “League of Legends” esports properties through 2021, according to a press release. State Farm started its sponsorship in 2018, and will continue to support the North America League of Legends Championship Series (LCS), as well as three “League of Legends” esports events: the [...]

  • 'Dauntless' Full Launch Supports PS4, Xbox

    'Dauntless' Full Launch Supports PS4, Xbox One, PC 'True Cross-Play'

    Co-op RPG “Dauntless” gets its full release Tuesday and will support complete cross-play across PlayStation 4, Xbox One, and PC, according to a press release. The free to play game is coming out of its beta period with improvements based on the feedback of players. “Dauntless” having complete cross-play functionality at launch is a huge [...]

  • Oculus Rift CES 2017

    'Phantom: Covert Ops' Brings VR Stealth to Oculus Quest and Rift

    Stealth-centric virtual reality game “Phantom: Covert Ops” is coming to Oculus Quest and Oculus Rift devices later this year, and developer nDreams has released new in-game footage giving a glimpse of what is to come. In “Phantom: Covert Ops,” players take on the role of an elite covert operative with a single night to prevent [...]

  • Sony Compares Next Gen PlayStation Load

    Sony Compares Next Gen PlayStation Load Times to PS4 Pro

    A video comparison between the performance of a PlayStation 4 Pro and Sony’s next-generation PlayStation shows off the speed of the latter, as shared by Wall Street Journal reporter Takashi Mochizuki via Twitter on Tuesday. The main focus seems to be the rendering times in the side-by-side comparison, as a countdown appears just above the [...]

  • 'Game of Thrones' Author George R.R.

    'Game of Thrones' Author George R.R. Martin Consults on Video Game

    George R. R. Martin, the famed author of the “Game of Thrones” book series, has consulted on an upcoming video game currently being developed in Japan, this according to a blog post from the author which lays out the work he is now up to in the wake of the HBO television series finale. “I’m [...]

  • PlayStation Team Caught Off Guard By

    PlayStation Team Caught Off Guard By Sony, Microsoft Deal (Report)

    Last week, Sony and Microsoft surprised the gaming community by announcing a strategic partnership where they will work together on cloud technology. Apparently, no one was more shocked than the PlayStation team, who were blindsided by the deal, according to a report by Bloomberg. Negotiations between Sony and Microsoft began last year and were handled [...]

More From Our Brands

Access exclusive content