You will be redirected back to your article in seconds

Study: The Top 50 Grossing iOS Games Usually Don’t Stay on Top for Long

The top 50 grossing iOS mobile games in the U.S. accounted for 76% of the total revenue in 2017, but they usually don’t stay in the top 50 for long. That’s according to a new study by data company Apptopia.

Apptopia looked at the highest grossing games for the iOS App Store in the U.S. from 2014 to 2017. It studied about 800,000 titles over the four year period and found the average lifespan for games within the top 50 was 27.75 days. About 33% of games that break into the top 50 only stay there for one day.

Only six titles stayed within the top 50 for the entire four year period — “Game of War: Fire Age,” “DoubleDown Casino Slots & More,” “Big Fish Casino: Slots & Games,” “Slotomania Slots: Vegas Casino,” “Candy Crush Saga,” and “Clash of Clans.”

“Since we’re talking money, it’s no surprise that three of these are casino games,” Apptopia said.

iPhone users are reportedly spending more money on apps than ever. They spent an estimated average of $58 on in-app purchases and premium apps in 2017, according to intelligence firm Sensor Tower. That’s a 23% increase over the year before. More than half of that money (62%) went to mobile games.

Many of the top grossing games have one thing in common — balance between player gender. Apptopia chief operating officer Jonathan Kay said in a recent blog post dominating the male gaming market is no longer enough to make it to the top.

“The top grossing mobile games got there because they understand how to incorporate game mechanics and themes that people of all ages and sexes can enjoy,” he wrote. “While identifying a niche can be lucrative, the serious money is made by catering across demographics.”

More Gaming

  • Google Stadia is a Net Neutrality

    Google Stadia is a Net Neutrality Nightmare

    At the Game Developers Conference (GDC) this year, Google announced that it has taken up the long and ever-lengthening dream of the video game streaming service. Meant to replace the hefty, pricey, altogether confounding experience of buying and using various gaming hardware, Google Stadia will run video games on Google’s own hardware in a server [...]

  • 'Devil May Cry 5' Ships Two

    'Devil May Cry 5' Ships Two Million Copies in First Two Weeks

    “Devil May Cry 5,” the latest entry in the long-running stylish action series from Capcom, shipped over 2 million units globally in its first two weeks. Capcom announced on Friday that the game achieved that milestone across the various platforms it’s appeared on, including Xbox One, PlayStation 4, and PC. It’s enjoyed a massively successful [...]

  • 'Star Wars Battlefront II' Gets New

    'Star Wars Battlefront II' Gets New Capital Supremacy Mode Next Week

    Electronic Arts’ online shooter “Star Wars: Battlefront II” is getting a new game mode called Capital Supremacy next week, the publisher announced on Friday. “Starting Mar. 26, the forces of the Galactic Republic and Separatists clash in Capital Supremacy – an immersive, Clone Wars-era authentic experience in ‘Star Wars Battlefront II’ – where non-linear ground [...]

  • What Game Workers Can Learn From

    What Game Workers Can Learn From Other Labor Organizations

    One year ago at GDC, Game Workers Unite packed a room with developers from across the industry hoping to take a stand against challenging, sometimes abusive, work conditions. The group has had a significant presence at this year’s event, with unionization even taking center stage during the Game Developers Choice Awards. The Game Workers Unite [...]

  • Dire Wolf Brings 'Eternal' and 'Raiders

    Dire Wolf Brings 'Eternal,' 'Raiders of the North Sea' to Switch This Spring

    Dire Wolf announced it’s bringing the popular free-to-play digital collectible card game “Eternal” and board game “Raiders of the North Sea” to Nintendo Switch this spring. “Eternal” and “Raiders of the North Sea” will mark the studio’s first Nintendo Switch titles, and will mark Dire Wolf’s first releases in their recently-announced bid to bring digital [...]

  • The 'PUBG Mobile' Club Open Gets

    The 'PUBG Mobile' Club Open Gets $2.5 Million Prize Pool

    The “PUBG Mobile” Club Open (PMCO) will have a $2.5 million prize pool when it debuts this year, developer PUBG Corp. and publisher Tencent announced on Friday. “PUBG Mobile” esports director James Yang made the announcement during a celebration for the battle royale title’s first anniversary. The PMCO features a Spring and Fall Split. The [...]

  • Cinematic Platformer 'Stela' Focuses on Depth,

    Cinematic Platformer 'Stela' Focuses on Depth, Mystery

    Depth means a lot of things in game design. It sometimes alludes to how intricate a system of combat or movement is under the surface. It could also focus on how many layers of character development a story features. Depth is a concept that most developers try to tackle at some point while designing their [...]

More From Our Brands

Access exclusive content