×

Facebook Instant Games Celebrates Second Anniversary

Facebook Instant Games is celebrating its second anniversary, having served up over 20 billion game sessions since its launch in 2016.

Facebook Instant Games launched in 2016 on Facebook and Messenger with 20 games available in 30 markets. The platform has since grown considerably to encompass over 6,000 games globally. After opening up to all developers in March, over 20 billion game sessions have been recorded across all platforms that support Instant Games. The service initially began as a test for Facebook, which hid simple basketball and soccer games behind emojis, and it’s only expanded at an exponential rate from there.

Facebook is currently working to bring Instant Games to additional platforms, including Facebook Groups and Facebook Lite, as announced in October, as well as the mobile version of fb.gg, where the social media giant corrals all its gaming-related content.

Recently, games like “Trivia Crack,” “Car Match,” and “DragonZ Rising” hit Facebook, and new updates rolled out to “8 Ball Pool,” “Ludo Club,” and “Everwing.” Additionally, as Director of Product Management Vivek Sharma notes, gameplay sessions for titles like these has grown over the last 90 days to over 6.3 billion, which is nearly three times the amount of sessions for 2017. The amount of daily and monthly active players continues to grow as well, also jumping up over three times the amount since 2018 began.

Facebook is looking to implement even more features for players in the future, such as better personalization, Instant Games on additional platforms, and more new games for players of all stripes.

More Gaming

  • Nintendo Switch

    Nintendo Releases Updated Switch With Better Battery

    Nintendo just refreshed its wildly successful Switch game console, but the company isn’t giving existing Switch owners many reasons to upgrade: The renewed game console comes with a better battery that guarantees up to 9 hours of game play, while otherwise sticking with the same design and features of the original Switch. The new model [...]

  • Spotify logo is presented on a

    U.S. Consumers to Spend $26 Billion on Music, Video Subscriptions This Year

    U.S. consumers are expected to spend a combined $26 billion on music and video subscription services this year, according to new estimates from the Consumer Technology Association. That’s up from $20.4 billion in 2018, and nearly twice the amount spent on such services in 2017. Propelled by the continued success of Apple Music and Spotify, [...]

  • Gears 5 - Xbox Game Studios

    'Gears 5' Will Exclude Smoking Depictions After Concerns Raised by Youth Anti-Tobacco Org (EXCLUSIVE)

    “Gears 5,” the forthcoming installment in the “Gears of Wars” third-person shooter game franchise, will be a smoke-free establishment. The game, set for Sept. 10 release, comes from Xbox Game Studios and game developer The Coalition. The decision to remove all smoking references from “Gears 5” came after not-for-profit anti-smoking organization Truth Initiative approached Turner, [...]

  • Amazon Game Studios - Lord of

    Amazon Teams on 'Lord of the Rings'-Prequel Massively Multiplayer Game

    Amazon announced plans for a massively multiplayer online game set in J.R.R. Tokien’s Middle-earth — but in an era well before the events in “The Lord of the Rings.” Amazon Game Studios has teamed with Leyou Technologies, a Hong Kong-based games company. The companies will jointly develop the free-to-play game for PC and console platforms, [...]

  • Nintendo Switch Lite

    Nintendo Launches Switch Lite Handheld-Only Game System for $200

    Nintendo Switch is getting a cheaper, more colorful little sibling: Switch Lite, a device designed specifically to play Nintendo Switch games in handheld mode. The Switch Lite system is set to ship Sept. 20 at a suggested retail price of $199.99 — $100 less than the flagship Switch, which works in both handheld and TV-connected [...]

  • Walter Scopely Strictly Business Podcast

    Listen: How Scopely Turns TV Hits Into Video Game Gold

    “Star Trek,” “The Walking Dead” and “Wheel of Fortune” are more than just iconic TV brands; they’re the intellectual property powering mobile games on course to reach $100 million each. And they’re all produced by Scopely, a Los Angeles-based video game business led by co-CEO Walter Driver, who has made a specialty of adapting from [...]

More From Our Brands

Access exclusive content